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GenAlpha Resources
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GenAlpha Expands eCommerce Solution to Serve Dealers
GenAlpha Technologies, an eCommerce solution provider for industrial equipment businesses, has expanded the features and functionality of...
GenAlpha Technologies
Nov 12, 20211 min read
How Product Information can Transform eCommerce for Manufacturers
Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...
GenAlpha Technologies
Nov 8, 20213 min read
Customer Success Story: TICO
In the 1970s Terminal Investment Corporation (TICO) noticed an opportunity to alleviate operating inefficiencies in port operations. In...
GenAlpha Technologies
Oct 31, 20212 min read
GenAlpha Releases New Analytics Dashboard, Equip360 Insights
GenAlpha is excited to announce the launch of their new eCommerce dashboard, Equip360 Insights. This will provide GenAlpha customers with...
GenAlpha Technologies
Oct 12, 20213 min read
TreviPay Partners with GenAlpha’s Manufacturing eCommerce Solution Equip360
The Strategic Partnership Provides Manufacturers with a Unified Approach to Payments OVERLAND PARK, Kan., September 21, 2020 — TreviPay,...
GenAlpha Technologies
Sep 20, 20213 min read
How to Overcome Aftermarket Challenges That Are Costing You Time and Money
As an OEM, energizing efforts to increase market share in the aftermarket is crucial for growth, but also has its own challenges. In this...
GenAlpha Technologies
Sep 20, 20213 min read
GenAlpha Awarded Contract for Super Products eStore
Super Products has implemented GenAlpha’s Equip eCommerce solution to offer their customers an enhanced purchasing experience, giving...
GenAlpha Technologies
Aug 22, 20212 min read
GenAlpha Partners with Genius ERP
August 21, 2020, BROOKFIELD, Wis. – GenAlpha has partnered with Genius ERP to offer their customers within manufacturing a complete...
GenAlpha Technologies
Aug 20, 20212 min read
How eCommerce Self-Service can Benefit Manufacturers in Difficult Times
The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...
GenAlpha Technologies
Aug 15, 20214 min read
Schwarze Industries has Implemented GenAlpha’s Equip eCommerce Solution
Schwarze Industries has launched GenAlpha’s Equip eCommerce and eCatalog solutions for Schwarze’s parts and service operation....
GenAlpha Technologies
Aug 11, 20212 min read
GenAlpha Partners with Greenwing Technology
Aug. 10, 2020, BROOKFIELD, Wis – GenAlpha has partnered with Greenwing Technology to offer their customers the ability to cover more...
GenAlpha Technologies
Aug 9, 20212 min read
Signs That it’s Time to Replatform a B2B eCommerce Site
Getting into eCommerce is an essential step for all manufacturers. Whether a site is built in-house or with a partner, implementing a...
GenAlpha Technologies
Jul 26, 20215 min read
How to Increase Aftermarket Sales with Customer Experience
Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...
GenAlpha Technologies
Jun 27, 20213 min read
How to Achieve Organizational Alignment for Aftermarket Sales Success
Alignment and collaboration between parts sales, marketing, product, and field service teams is an essential factor in aftermarket...
GenAlpha Technologies
Jun 21, 20213 min read
6 Ways to Build a Successful Aftermarket Service Sales Structure
Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An...
GenAlpha Technologies
Jun 17, 20214 min read
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