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GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
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How to Increase Aftermarket Sales with Customer Experience
Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...
GenAlpha Technologies
Jun 28, 20213 min read
How to Achieve Organizational Alignment for Aftermarket Sales Success
Alignment and collaboration between parts sales, marketing, product, and field service teams is an essential factor in aftermarket...
GenAlpha Technologies
Jun 22, 20213 min read
6 Ways to Build a Successful Aftermarket Service Sales Structure
Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An...
GenAlpha Technologies
Jun 18, 20214 min read
Standardizing the World’s Purchases, Catalogs, and Products Using AI
June 4, 2021, Brookfield, Wis.—. $2.7 trillion dollars of errors, exceptions, and losses are incurred every year in the B2B sector,...
GenAlpha Technologies
Jun 17, 20212 min read
5 Must-Have eCommerce Features for Your Aftermarket Parts Website
According to a recent report from Digital Commerce 360, “B2B eCommerce sales for manufacturers grew 6.7% to about $458.7 billion in...
GenAlpha Technologies
Jun 16, 20214 min read
GenAlpha Announces Partnership with AFMS
May 13, 2021, BROOKFIELD, Wis.GenAlpha Technologies has entered into a strategic partnership with AFMS. The shipping industry has been...
GenAlpha Technologies
May 24, 20212 min read
GenAlpha Announces Strategic Partnership with INDUSTRIAL
GenAlpha partners with INDUSTRIAL, a full-service industrial marketing agency, to provide manufacturers with the insight and expertise...
GenAlpha Technologies
Apr 14, 20212 min read
GenAlpha Partners with Sitation to Offer Digital Merchandising Expertise
Apr. 09, 2020, BROOKFIELD, Wis. – GenAlpha Technologies has partnered with Sitation to provide a valuable range of solutions and...
GenAlpha Technologies
Apr 9, 20212 min read
Manufacturers, You Need eCommerce, Now What?
If you are grappling with this question, you are not alone. We’ve met successful manufacturers, distributors, and dealers over the years...
GenAlpha Technologies
Apr 6, 20214 min read
6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner
Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...
GenAlpha Technologies
Apr 1, 20213 min read
5 Benefits of Choosing the Right eCommerce Solution for Manufacturers
The internet has seen the invention of various technologies and innovative solutions, and an ever-increasing number of web-savvy...
GenAlpha Technologies
Apr 1, 20213 min read
eCommerce for Manufacturers: Why Selling Parts is the Lifeline of Your Business
What priority does your business place on aftermarket parts sales? Aftermarket parts sales for equipment manufacturers can generate up to...
GenAlpha Technologies
Mar 31, 20213 min read
Determining Readiness for eCommerce: Evaluating Your Pricing Management Strategy
A manufacturer’s pricing management strategy is a critical focus of any eCommerce readiness assessment. The more robust a pricing...
GenAlpha Technologies
Mar 19, 20212 min read
Determining Readiness for eCommerce: Evaluating Knowledge of eCommerce Audience
The more a manufacturer knows about their customers, the easier it will be to communicate with them. The level of information a...
GenAlpha Technologies
Mar 18, 20213 min read
Determining Readiness for eCommerce: Product Data Management
The most valuable first step in any eCommerce endeavor is to have good product data and product organization. The goal is to ensure that...
GenAlpha Technologies
Mar 17, 20213 min read
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