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GenAlpha Resources
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5 Steps for eCommerce Success: Step 2 – Implement eCommerce
After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind...
GenAlpha Technologies
Jun 30, 20223 min read
5 Steps for eCommerce Success: Step 1- Defining the Customer Journey
When it comes to eCommerce, there are really two key stakeholders, the customers who buy products and services online, and the businesses...
GenAlpha Technologies
Jun 30, 20223 min read
The CPQ Podcast
Episode Summary In this episode, you hear from Kristina Harrington, Founder, President and COO of GenAlpha Technologies. Kristina...
GenAlpha Technologies
Jun 23, 20221 min read
Why GenAlpha was Founded
GenAlpha’s president explained the problems she saw that led to the founding of GenAlpha. This video is an excerpt from Exit Your Way’s...
GenAlpha Technologies
Jun 20, 20225 min read
Women in ERP: June 2022
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...
GenAlpha Technologies
Jun 17, 20221 min read
The Heavy Duty Parts Report Ep 202: Streamline the Ordering Process Using a Product Configurator
Learn how to streamline the ordering process after setting up your digital sales channel. SUBSCRIBE: YouTube | Apple Podcasts | Google...
GenAlpha Technologies
Jun 16, 20223 min read
Blue-Collar BS Podcast: X Sees Z as the Future
Generational Transformation in Manufacturing In this episode of the podcast the president of GenAlpha Technologies, Kristina Harrington,...
GenAlpha Technologies
Jun 14, 20221 min read
Morbark LLC Selects GenAlpha’s Equip360 Digital Platform
Morbark will launch Equip360 to provide their dealer partners with an enhanced digital experience for identifying and purchasing parts,...
GenAlpha Technologies
Jun 3, 20222 min read
Women in ERP: Characteristics of Successful ERP Solutions
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...
GenAlpha Technologies
May 25, 20221 min read
How to Grow Your Business by Increasing Average Order Value
Video Summary Many organizations devote most of their time attracting new customers and don’t think about their existing ones. Focusing...
tmaloney15
May 19, 20221 min read
5 Ways Product Configurators can Transform Sales for Manufacturers
Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...
GenAlpha Technologies
May 18, 20223 min read
The eCommerce Success Series
Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...
GenAlpha Technologies
May 2, 20222 min read
How OEMs Can Leverage Interactive Parts Manuals for Aftermarket Success
Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But...
GenAlpha Technologies
Apr 20, 20223 min read
GenAlpha Announces New Partnership with Middlesex Consulting
April 14, 2022, Brookfield, Wis. — GenAlpha Technologies has entered into a strategic partnership with Middlesex Consulting. The...
GenAlpha Technologies
Apr 19, 20222 min read
Why OEMs Can’t Wait any Longer to get into eCommerce
What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....
GenAlpha Technologies
Mar 16, 20223 min read
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