Launching an eCommerce site is an exciting step toward modernizing your business and making it easier for customers to order equipment...

Uncertain times call for smart decisions. For parts and service leaders, pausing digital self-service solutions could mean falling behind.

Digital tools designed specifically for manufacturers simplify processes and strengthen the bond between manufacturers and dealer networks.

To remain competitive in the ever-evolving business landscape, manufacturers and distributors must embrace change. In 2025, integrating...

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

eCommerce and self-service portals are powerful allies for sales teams, enhancing their productivity and job satisfaction.

This blog post is from GenAlpha partner, Bubo.ai . In every sector, customer churn is a constant challenge. For one reason or another,...

Manufacturers and distributors are increasingly recognizing that time is of the essence when it comes to enhancing their digital...

A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

In this blog, we explore how digital solutions transform efficiency and strengthen the relationship between manufacturers and dealers.

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.

This blog post is from GenAlpha partner, Enceiba. At Enceiba, we work with mid-market and very large B2B manufacturers on building and...

There is considerable profit to be had from improving sales performance in the aftermarket for OEMs. These sales are on average at least...

This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting...

Imagine this scenario: You're a company that has built a solid relationship with your buyers. They love your products and frequently...