GenAlpha Technologies
4 Steps for OEMs to Grow Their Dealer Sales
The most significant way to grow your dealer sales is to ease the process of doing business with you. Dealers have lots of options. And...
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GenAlpha Technologies
- Dec 16, 2022
- 3 min
Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services
It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...
GenAlpha Technologies
- Dec 5, 2022
- 4 min
Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers
Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...
GenAlpha Technologies
- Nov 16, 2022
- 4 min
Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 2
This is the second part of a two-part blog series. Make sure to read Part 1, if you haven’t had the chance. We’ve already highlighted...
GenAlpha Technologies
- Oct 19, 2022
- 4 min
Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 1
For OEMs, supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of...
GenAlpha Technologies
- Sep 29, 2022
- 3 min
It’s Budget Season – Don’t forget these 5 items when budgeting for eCommerce in 2023!
Manufacturers have started to realize there isn’t much time to wait to increase their web presence. The global online demand for B2B...
GenAlpha Technologies
- Sep 12, 2022
- 4 min
3 More Reasons Why OEMs Should Start Their Digital Journey
The manufacturing world has seen many ups and downs in the last few years. But there are promising signs that the industry is growing and...
GenAlpha Technologies
- Sep 11, 2022
- 5 min
The Incredible Opportunity to Capitalize on eCommerce
Optimizing your website, support operations, and management software can help you land more sales and claim more market share. The fact...
Kevin Heisler
- Sep 6, 2022
- 3 min
The Role of Analytics in eCommerce
What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...
GenAlpha Technologies
- Aug 16, 2022
- 5 min
5 Things Equipment Owners and Operators Want from OEMs and Dealers
Industrial purchasing has changed a lot in recent years. With over 40% of buyers wanting to buy directly from manufacturers, there has...
GenAlpha Technologies
- Jun 30, 2022
- 2 min
5 Steps for eCommerce Success: Step 3: Uncover Product and Customer Insights – Analytics
Having an eCommerce site is an important step toward long-term success, but without being able to analyze the site it will never reach...
GenAlpha Technologies
- Jun 30, 2022
- 3 min
5 Steps for eCommerce Success: Step 4 – Acting on your Insights
We talked about why analytics are so important in Step 3, but the real value comes when you do something with your data. For many...
GenAlpha Technologies
- Jun 30, 2022
- 2 min
5 Steps for eCommerce Success: Step 5 – Revenue Growth
You’ve accomplished all 4 steps, and now it’s time for the final one—revenue growth. Growth in Revenue comes once you have a deeper...
GenAlpha Technologies
- Jun 29, 2022
- 3 min
5 Steps for eCommerce Success: Step 2 – Implement eCommerce
After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind...
GenAlpha Technologies
- Jun 29, 2022
- 3 min
5 Steps for eCommerce Success: Step 1- Defining the Customer Journey
When it comes to eCommerce, there are really two key stakeholders, the customers who buy products and services online, and the businesses...
GenAlpha Technologies
- May 17, 2022
- 3 min
5 Ways Product Configurators can Transform Sales for Manufacturers
Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...
GenAlpha Technologies
- Apr 19, 2022
- 3 min
How OEMs Can Leverage Interactive Parts Manuals for Aftermarket Success
Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But...
GenAlpha Technologies
- Mar 15, 2022
- 3 min
Why OEMs Can’t Wait any Longer to get into eCommerce
What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....
GenAlpha Technologies
- Jan 31, 2022
- 3 min
What a Changing Buyer Demographic Means for Manufacturers
The manufacturing industry has undergone a lot of changes lately. Whether it’s a global pandemic, resource shortages, or supply chain...
GenAlpha Technologies
- Dec 14, 2021
- 2 min
ERP Integration – Yes or No?
When launching eCommerce, ERP integration plays a vital role in providing the data that automates many routine customer-facing business...
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