6 Ways Customer Portals Can Transform Your Aftermarket Sales
A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.
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GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
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GenAlpha Technologies
- Aug 15
- 3 min
To Display Pricing Online or Not: A Debate for Many Organizations
Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.
John Blodgett
- Aug 7
- 2 min
MacKay & Company recently released their 2024 Canadian Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
GenAlpha Technologies
- Jul 26
- 3 min
How Digital Solutions Can Simplify Product Registration and Warranty Management
In this blog, we explore how digital solutions transform efficiency and strengthen the relationship between manufacturers and dealers.
John Blodgett
- Jul 10
- 2 min
A Mid-Year Aftermarket Update
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
GenAlpha Technologies
- Jun 17
- 3 min
What B2B Buyers Really Want: A Guide for Manufacturers and Distributors
Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.
John Blodgett
- Jun 12
- 1 min
MacKay & Company recently released their 2024 U.S. Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
GenAlpha Technologies
- May 21
- 3 min
Aftermarket Excellence: Harnessing Online Selling for Growth
Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.
Enceiba
- Apr 29
- 4 min
Are B2B Sales on Amazon Incremental or Cannibalistic?
This blog post is from GenAlpha partner, Enceiba. At Enceiba, we work with mid-market and very large B2B manufacturers on building and...
GenAlpha Technologies
- Apr 16
- 3 min
Market Share and Market Potential in the Aftermarket: What’s the Difference?
There is considerable profit to be had from improving sales performance in the aftermarket for OEMs. These sales are on average at least...
Sam Klaidman
- Apr 2
- 6 min
Building Customer Loyalty in Manufacturing Companies: The Role of Value Creators and Maintainers
This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting...
GenAlpha Technologies
- Mar 7
- 2 min
How long does it take to launch an eCommerce site?
So, you've got a vision for your eCommerce site—a digital storefront that showcases your top-of-the-line equipment and parts, ready to...
GenAlpha Technologies
- Feb 12
- 3 min
Why eCommerce Is Essential for Building Customer Loyalty
Imagine this scenario: You're a company that has built a solid relationship with your buyers. They love your products and frequently...
GenAlpha Technologies
- Jan 4
- 3 min
Fueling Aftermarket Growth: The Role of Interactive Parts Manuals
Picture this: You're a service technician in a rush to secure critical parts for a piece of machinery. In the past, this meant flipping...
GenAlpha Technologies
- Dec 6, 2023
- 2 min
5 Product Data Management Best Practices for OEMs and Aftermarket Parts Teams
Efficient management of product data is crucial for the success of Original Equipment Manufacturers (OEMs) and aftermarket parts teams....
GenAlpha Technologies
- Nov 15, 2023
- 3 min
6 Reasons OEMs Can't Afford to Ignore Configure Price Quote Solutions
The manufacturing industry is constantly evolving, and staying ahead of your competitors requires precision, efficiency, and...
GenAlpha Technologies
- Oct 26, 2023
- 3 min
It’s Budget Season – Don’t forget these 5 items when budgeting for eCommerce in 2024!
Manufacturers have started to realize there isn’t much time to wait to increase their web presence. The global online demand for B2B...
GenAlpha Technologies
- Oct 11, 2023
- 3 min
Leverage Technology to Improve your Warranty & RMA Processes
In the current fast-paced manufacturing industry, original equipment manufacturers (OEMs) prioritize optimizing operations and improving...
MacKay & Company
- Oct 4, 2023
- 6 min
The Economy
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
TradeCentric
- Sep 18, 2023
- 3 min
Conquering the B2B eCommerce Challenges of Last Mile Purchasing
This blog post is from GenAlpha's partner, TradeCentric. TradeCentric transforms the way businesses do business by enabling PunchOut,...
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