GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

Make More Money With Parts By Leveraging Web Data

There is a massive amount of web data out there for manufacturers, but often that data isn't properly leveraged. To try to fix this, Kris...

Overcoming Channel Conflict for B2B Manufacturers Webinar

Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...

Women in ERP: August 2022

Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...

Women in ERP: July 2022

Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...

Why GenAlpha was Founded

GenAlpha’s president explained the problems she saw that led to the founding of GenAlpha. This video is an excerpt from Exit Your Way’s...

Women in ERP: June 2022

Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...

Women in ERP: Characteristics of Successful ERP Solutions

Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...

How to Grow Your Business by Increasing Average Order Value

Video Summary Many organizations devote most of their time attracting new customers and don’t think about their existing ones. Focusing...

The eCommerce Success Series

Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...