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Equip360 Dealer Portal

Increase Dealer Loyalty, Streamline Business, and Grow Sales

Online parts and equipment sales continue growing as buyers look for digital options.

However, manufacturers can be hesitant to have an open eCommerce site that allows anyone to view their products and prices. That’s why GenAlpha offers the Equip360 Dealer Portal. It was built specifically for manufacturers and aftermarket organizations and their unique challenges.

A dealer portal provides all of the same benefits as an eCommerce site, but it can also be securely used by your dealer network. 

Dealers will have private logins that allow them to view parts, start warranty claims, and easily view upcoming promotions and deals. They'll also have access to real-time information on pricing, availability, and the status of their orders. 


The advantages of a dealer portal aren’t exclusive to your dealers. You’ll be able to learn more about your customers through more data on their purchasing behavior and activity. And the more you know about the dealers, the easier it will be to cater a digital experience specifically for them. Whether it’s promotions, special pricing, or suggested items at checkout, a dealer portal will help you increase sales.
Digital purchasing will only increase, so it’s time to Equip your dealers with a powerful digital tool that exceeds their expectations and keeps them coming back.

Benefits of Equip360 Dealer Portal:

  • Provides a self-service option

  • Ensures greater order accuracy

  • Saves time for both dealers and your internal team

  • Increases insights into customer behavior

  • Allows easy access to dealer specific pricing

  • Give real-time updates on order status and shipping

  • Allows dealers to easily configure parts and equipment

Discover how Equip360’s Dealer Portal

Solution can work for your business.

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