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Grow Your Sales Potential
with the GenAlpha Team

Digital Self-Service Solutions for Manufacturers

We Make it Easier to Do Business

With over 110 years of combined industry knowledge, our team understands the challenges manufacturers face. GenAlpha was created to provide solutions to these business challenges.

At GenAlpha we deliver products and services that enable equipment manufacturers to increase efficiencies and accelerate profits online.

  • Drive growth in market share and market potential for maximum profitability

  • Execute a digital transformation powered by eCommerce

  • Deliver an exceptional customer experience


Offer your customers speed, accuracy and transparency at their fingertips

Expand your aftermarket part sales to serve customers and grow your business

Deploy software to enjoy ongoing enhancements without dedicating internal resources

Partner with a team that understands both the technology and the manufacturing

Why Partner with GenAlpha

Unlike other eCommerce providers, we’ve been in your shoes. We ask the difficult and necessary questions because we know the questions to ask.

We understand firsthand the promise that manufacturers have to fulfill when helping their customers keep equipment running. That’s why we’re not only your software provider but also your business partner.

Bring Your Parts Catalog Online

Fully Integrated B2B Platform

Dramatically improve your customer buying experience, expand market reach, and boost operational efficiencies with Equip360.

Supporting equipment over its full product lifecycle is no easy task. Numerous activities during operation will require support from the OEM or dealer.


Whether it’s filing a warranty claim, requesting a quotation for replacement parts, or following up on order and invoice status, these activities cost time and money. But with online self-service tools like Equip360, much of the time to manage these activities can be significantly reduced.

What Our Customers Are Saying

"Partnering with GenAlpha was a great move not only because they have a terrific product, but also due to their deep understanding of the needs of manufacturing organizations." 

Tray Ivey

DESHAZO Executive VP

"Partnering with GenAlpha was a strategic move not only because they offer Equip360, but also because their manufacturing expertise is second to none. This is an important decision for Broce Broom and will allow us to maintain our position as leader in production by offering innovative aftermarket solutions to our industry."

Alan Vance

CEO of Broce Broom

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"GenAlpha's Equip360 solution is exactly what we need, and their expertise in the aftermarket parts business makes them the perfect partner."

Duncan Pindar

TICO Executive VP

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