top of page
GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
Search


How Smart Manufacturers Are Winning Dealer Loyalty Through Parts
Discover how smart manufacturers are boosting Dealer Loyalty by simplifying parts processes. Improve Dealer Loyalty and grow your business now!

GenAlpha Technologies
Jul 82 min read


Your Digital Advantage in Safety Compliance: Equip360 in Action
The Challenge Today, manufacturers/sellers have a legal obligation to provide warnings about product dangers that become known after the...

GenAlpha Technologies
Jun 242 min read


Customer-Centered Market Discovery - General Business Questions
This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting,...

Sam Klaidman
Jun 234 min read


Stop Answering the Same Question 300 Times a Week
Stop Answering the Same Question 300 Times a Week! Discover how to reduce "Answering the same question" with digital tools that empower your customers.

GenAlpha Technologies
Jun 123 min read


Your Customers Are Leaving You and You Can’t See It
In the equipment and parts business, success has always been measured by relationships, responsiveness, and reliability. But what if the most loyal customers are quietly walking away, not because they stopped trusting you, but because you made it too hard to buy?

GenAlpha Technologies
May 273 min read


GenAlpha Technologies Announces Integration of Equip360 with VizSeek Visual Search
April 14, 2025, Brookfield, Wis — GenAlpha Technologies is excited to announce a new product integration between its Equip360 digital...

GenAlpha Technologies
May 122 min read


Humphrey Service Parts Selects Equip360 by GenAlpha to Launch New eCommerce Website
Humphrey Service Parts, Wisconsin’s Source for Truck Parts, is moving forward in their digital journey with the selection of Equip360 by GenAlpha Technologies to power their new eCommerce website.

GenAlpha Technologies
May 72 min read


Give Your Sales Team Superpowers with Guided Product Configuration
Sales teams in manufacturing and distribution work in one of the most complex selling environments out there. Between intricate product...

GenAlpha Technologies
Apr 243 min read


GenAlpha & Mavenoid: Elevating Customer Support with AI
Customer expectations for fast, reliable, and intuitive support have never been higher. To meet these demands, GenAlpha has integrated...

GenAlpha Technologies
Apr 112 min read


How long does it take to launch an eCommerce site?
Launching an eCommerce site is an exciting step toward modernizing your business and making it easier for customers to order equipment...

GenAlpha Technologies
Mar 143 min read


How Parts and Service Leaders Can Thrive in Uncertain Times with Digital Self-Service
Uncertain times call for smart decisions. For parts and service leaders, pausing digital self-service solutions could mean falling behind.

GenAlpha Technologies
Feb 122 min read


How Digital Tools Strengthen Manufacturer-Dealer Relationships
Digital tools designed specifically for manufacturers simplify processes and strengthen the bond between manufacturers and dealer networks.

GenAlpha Technologies
Jan 103 min read


Why Manufacturers & Distributors Can't Ignore Digital Tools in 2025
To remain competitive in the ever-evolving business landscape, manufacturers and distributors must embrace change. In 2025, integrating...

GenAlpha Technologies
Dec 16, 20243 min read


The Industrial Marketing Leaders Podcast
The Industrial Marketing Leaders Podcast is designed for industrial manufacturers looking to elevate their business strategies. It...

GenAlpha Technologies
Dec 10, 20241 min read


The Manufacturing Connector Podcast
The MFG Connector is a podcast focused on advancing the manufacturing industry, diving into groundbreaking innovations shaping the...

GenAlpha Technologies
Dec 2, 20241 min read
bottom of page