Brookfield, Wis. — GenAlpha Technologies is pleased to announce a new strategic partnership with Joyn Collective, a business transformation and change enablement firm that helps organizations turn strategic priorities into measurable results. Manufacturers and distributors are at varying stages in their digital journeys. Some have a clear vision, defined priorities, and are ready to invest in technology that improves the customer or dealer experience. Others know they need to

Client Overview Company: Broce Broom Industry: Industrial Equipment Manufacturing Sales Model: Dealer network with direct digital commerce capabilities Customer Base: Dealers, contractors, and end users Platform: Equip360 eCommerce & Configurator The Opportunity: Turning Digital Commerce into a Growth Engine Broce Broom recognized early that digital commerce could play a much larger role in how they engaged customers and drove revenue. Their leadership saw an opportunity to e

Customer Salford Group Agricultural Equipment Manufacturer The Challenge Salford's sales organization wanted complete visibility into customer quoting and ordering activities within Salesforce without disrupting its existing sales process. Sales representatives relied on Equip360 to configure highly complex equipment, generate accurate pricing, and create customer quotes and orders. While Equip360 was the system of engagement for product configuration, Salesforce served as th

Customer Milacron Global Manufacturer of Plastic Processing Equipment and Industrial Machinery The Challenge Milacron set out to create a modern digital service experience by launching a new Salesforce Service Hub where customers could access equipment information, service resources, and support from a single destination. To deliver that experience, customers also needed seamless access to replacement parts and eCommerce without requiring separate logins or duplicate user acc

Discover how the aftermarket experience is evolving. Learn why focusing on both operational and experience excellence is key to future success.

Brookfield, Wis—GenAlpha Technologies is excited to announce a new strategic partnership with Aksibu, an enterprise AI execution company headquartered in Brookfield, Wisconsin. Through this partnership, Aksibu will serve as a strategic development and AI execution partner for GenAlpha. Aksibu will support GenAlpha’s ongoing Equip360 product roadmap, including the delivery of new features and enhancements each month, while also helping GenAlpha apply AI more directly into the

Discover how the aftermarket experience is evolving. Learn why focusing on both operational and experience excellence is key to future success.

Discover why aftermarket revenue is vital during economic uncertainty. Learn how aftermarket revenue supports stability and growth despite market challenges.

Discover how streamlined warranty management can enhance OEM-dealer relationships. Simplify warranty management to boost efficiency and trust.

Client Overview Company: Gradall Industries (An Alamo Group Company) Industry: Industrial & Specialty Equipment Manufacturing Brands Supported: Gradall and Vacall Sales Model: Authorized dealer network Customer Base: Dealers and their end users Previous System: Legacy warranty platform supported by email, spreadsheets, and disconnected internal systems The Challenge: Complex and Disconnected Warranty & Registration Processes Gradall Industries relies on a broad dealer n

GenAlpha Technologies is now a certified Karmak partner, enhancing integration for heavy-duty equipment dealers. Learn more about what this means for distributors.

Client Overview: Company: Salford Group Industry: Agricultural machinery manufacturing (OEM) Founded: 1978 Customer Base: North American dealer network plus international markets Background Salford Group is a prominent North American manufacturer specializing in innovative agricultural equipment. They are recognized for precision machinery, including tillage tools, nutrient/seed application systems, air carts, and spreaders. With a vast dealer network across North America, S

Discover how AI aftermarket solutions can transform your business. Build a strong foundation today to leverage AI aftermarket growth tomorrow.

Discover how Joe Johnson Equipment's new eCommerce Platform, powered by GenAlpha's Equip360, enhances digital customer experience and service.

Discover the overlooked work behind successful customer adoption. Learn why customer adoption is key to realizing ROI in digital platforms.