Discover the overlooked work behind successful customer adoption. Learn why customer adoption is key to realizing ROI in digital platforms.

Client Overview Company:  Grasshopper Mowers Industry:  Outdoor Power Equipment (OEM) Founded:  1969 Customer Base:  North American dealer network plus international markets Recognition:  Winner of “2024 NAEDA Dealer’s Choice Award” Previous System:  Downloadable desktop ordering application for dealers The Challenge: A Strong Product Undermined by a Clunky Digital Experience Grasshopper Mowers has built a reputation as one of the most trusted names in commercial mowing and t

Discover the true meaning of digital transformation and why most definitions miss the mark. Explore how digital transformation impacts real operations.

Client Overview Company:  Alamo Group - Recycling & Tree Care Division  Industry:  Industrial Equipment & Aftermarket Services  Brands: Morbark Rayco  Boxer Denis Cimaf Timberwolf Sales Model:  Authorized dealer network Customer Base:  Dealers and their end users Previous System:  Multiple brand-specific websites and disconnected service channels The Challenge: A Fragmented Digital Experience for Dealers Operating through a nationwide dealer network, Morbark, Rayco, Boxer, De

Client Overview Company:  Humphrey Service Parts Industry:  Industrial & Automotive Parts Distribution Headquarters:  Milwaukee, Wisconsin Customer Base:  Regional dealer network Previous System:  Manual order tracking and support Preparing for Digital Transformation Even before launching eCommerce, Humphrey had taken important steps to modernize operations. As a member of VIPAR Heavy Duty, they had access to an established product information management (PIM) system, ensurin

Brookfield, Wis —GenAlpha Technologies is excited to announce a new strategic partnership with Revolution Payments, a payments technology provider focused on secure, flexible, and integrated payment solutions for B2B and B2G organizations. Through this partnership, GenAlpha and Revolution Payments will work together to help manufacturers and distributors improve the buying experience for their customers by offering modern, reliable payment options that fit naturally into digi

Client Overview Company:  Grote Industries Industry:  Vehicle Safety Systems and LED Lighting Headquarters:  Madison, Indiana Global Reach:  Serving customers worldwide across heavy-duty aftermarket, OEMs, and international distribution Digital Focus:  Centralized PIM and next-generation product data strategy B2BEA Award Finalist: A Testament to Digital Leadership Grote Industries, a global leader in vehicle lighting and safety systems, was named a finalist for the prestigiou

Discover why you're losing sales and how to reclaim them. Learn about the silent shift to online buying and how to stop losing sales today.

Brookfield, WI —GenAlpha Technologies is proud to share that two customers, Grote Industries   (Grote) and Terminal Investment Corporation (TICO) , were recently named finalists for the B2B eCommerce Awards at B2B eCommerce World Americas 2025. This recognition highlights the growth, innovation, and digital leadership each organization has demonstrated through their Equip360 webstores. Grote, a global manufacturer and distributor of safety systems for automotive and heavy-dut

GenAlpha's CEO, Kris Harrington, joins the inaugural Women in B2B eCommerce  episode of the B2B eCommerce Show from the B2B eCommerce Association to talk with host Sarah Falcon and fellow guests Samantha Schwartz and Marta Dalton about their paths in digital commerce. They share honest stories about breaking into the industry, navigating male-dominated environments, and building confidence and leadership styles that feel true to who they are. The conversation also looks ahea

Discover why manufacturers and distributors must adapt to generative AI to stay visible. Learn how manufacturers and distributors can thrive.

Unlock success in 2026 with digital self-service. Learn how manufacturers and distributors can leverage digital self-service to thrive.

Manufacturers and distributors are increasingly recognizing that time is of the essence when it comes to enhancing their digital...

September 23rd, Brookfield, Wis — GenAlpha Technologies is proud to announce a new strategic partnership with VIPAR Heavy Duty, a premier...

Thinking about opening a new location? Discover why an online presence is crucial for reaching more customers. Explore the benefits of opening a new location online.