Stop Answering the Same Question 300 Times a Week! Discover how to reduce "Answering the same question" with digital tools that empower your customers.

In the equipment and parts business, success has always been measured by relationships, responsiveness, and reliability. But what if the most loyal customers are quietly walking away, not because they stopped trusting you, but because you made it too hard to buy?

April 14, 2025, Brookfield, Wis — GenAlpha Technologies is excited to announce a new product integration between its Equip360 digital...

Humphrey Service Parts, Wisconsin’s Source for Truck Parts, is moving forward in their digital journey with the selection of Equip360 by GenAlpha Technologies to power their new eCommerce website.

Sales teams in manufacturing and distribution work in one of the most complex selling environments out there. Between intricate product...

Customer expectations for fast, reliable, and intuitive support have never been higher. To meet these demands, GenAlpha has integrated...

Launching an eCommerce site is an exciting step toward modernizing your business and making it easier for customers to order equipment...

Uncertain times call for smart decisions. For parts and service leaders, pausing digital self-service solutions could mean falling behind.

Digital tools designed specifically for manufacturers simplify processes and strengthen the bond between manufacturers and dealer networks.