Discover why aftermarket revenue is vital during economic uncertainty. Learn how aftermarket revenue supports stability and growth despite market challenges.

Discover how streamlined warranty management can enhance OEM-dealer relationships. Simplify warranty management to boost efficiency and trust.

Client Overview Company: Gradall Industries (An Alamo Group Company) Industry: Industrial & Specialty Equipment Manufacturing Brands Supported: Gradall and Vacall Sales Model: Authorized dealer network Customer Base: Dealers and their end users Previous System: Legacy warranty platform supported by email, spreadsheets, and disconnected internal systems The Challenge: Complex and Disconnected Warranty & Registration Processes Gradall Industries relies on a broad dealer n

GenAlpha Technologies is now a certified Karmak partner, enhancing integration for heavy-duty equipment dealers. Learn more about what this means for distributors.

Client Overview: Company: Salford Group Industry: Agricultural machinery manufacturing (OEM) Founded: 1978 Customer Base: North American dealer network plus international markets Background Salford Group is a prominent North American manufacturer specializing in innovative agricultural equipment. They are recognized for precision machinery, including tillage tools, nutrient/seed application systems, air carts, and spreaders. With a vast dealer network across North America, S

Discover how AI aftermarket solutions can transform your business. Build a strong foundation today to leverage AI aftermarket growth tomorrow.

Discover how Joe Johnson Equipment's new eCommerce Platform, powered by GenAlpha's Equip360, enhances digital customer experience and service.

Discover the overlooked work behind successful customer adoption. Learn why customer adoption is key to realizing ROI in digital platforms.

Client Overview Company: Grasshopper Mowers Industry: Outdoor Power Equipment (OEM) Founded: 1969 Customer Base: North American dealer network plus international markets Recognition: Winner of “2024 NAEDA Dealer’s Choice Award” Previous System: Downloadable desktop ordering application for dealers The Challenge: A Strong Product Undermined by a Clunky Digital Experience Grasshopper Mowers has built a reputation as one of the most trusted names in commercial mowing and t

Discover the true meaning of digital transformation and why most definitions miss the mark. Explore how digital transformation impacts real operations.

Client Overview Company: Alamo Group - Recycling & Tree Care Division Industry: Industrial Equipment & Aftermarket Services Brands: Morbark Rayco Boxer Denis Cimaf Timberwolf Sales Model: Authorized dealer network Customer Base: Dealers and their end users Previous System: Multiple brand-specific websites and disconnected service channels The Challenge: A Fragmented Digital Experience for Dealers Operating through a nationwide dealer network, Morbark, Rayco, Boxer, De

Client Overview Company: Humphrey Service Parts Industry: Industrial & Automotive Parts Distribution Headquarters: Milwaukee, Wisconsin Customer Base: Regional dealer network Previous System: Manual order tracking and support Preparing for Digital Transformation Even before launching eCommerce, Humphrey had taken important steps to modernize operations. As a member of VIPAR Heavy Duty, they had access to an established product information management (PIM) system, ensurin

Brookfield, Wis —GenAlpha Technologies is excited to announce a new strategic partnership with Revolution Payments, a payments technology provider focused on secure, flexible, and integrated payment solutions for B2B and B2G organizations. Through this partnership, GenAlpha and Revolution Payments will work together to help manufacturers and distributors improve the buying experience for their customers by offering modern, reliable payment options that fit naturally into digi

Client Overview Company: Grote Industries Industry: Vehicle Safety Systems and LED Lighting Headquarters: Madison, Indiana Global Reach: Serving customers worldwide across heavy-duty aftermarket, OEMs, and international distribution Digital Focus: Centralized PIM and next-generation product data strategy B2BEA Award Finalist: A Testament to Digital Leadership Grote Industries, a global leader in vehicle lighting and safety systems, was named a finalist for the prestigiou

Discover why you're losing sales and how to reclaim them. Learn about the silent shift to online buying and how to stop losing sales today.