Unlock success in 2026 with digital self-service. Learn how manufacturers and distributors can leverage digital self-service to thrive.

Manufacturers and distributors are increasingly recognizing that time is of the essence when it comes to enhancing their digital...

September 23rd, Brookfield, Wis — GenAlpha Technologies is proud to announce a new strategic partnership with VIPAR Heavy Duty, a premier...

Thinking about opening a new location? Discover why an online presence is crucial for reaching more customers. Explore the benefits of opening a new location online.

CLIENT OVERVIEW Industry: Specialty Vehicle Manufacturer Customer Base: Global network of dealers and internal business units Specialty:...

Discover how smart manufacturers are boosting Dealer Loyalty by simplifying parts processes. Improve Dealer Loyalty and grow your business now!

Discover how smart manufacturers are boosting Dealer Loyalty by simplifying parts processes. Improve Dealer Loyalty and grow your business now!

The Challenge Today, manufacturers/sellers have a legal obligation to provide warnings about product dangers that become known after the...

This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting,...

Stop Answering the Same Question 300 Times a Week! Discover how to reduce "Answering the same question" with digital tools that empower your customers.

In the equipment and parts business, success has always been measured by relationships, responsiveness, and reliability. But what if the most loyal customers are quietly walking away, not because they stopped trusting you, but because you made it too hard to buy?

April 14, 2025, Brookfield, Wis — GenAlpha Technologies is excited to announce a new product integration between its Equip360 digital...

Humphrey Service Parts, Wisconsin’s Source for Truck Parts, is moving forward in their digital journey with the selection of Equip360 by GenAlpha Technologies to power their new eCommerce website.

Sales teams in manufacturing and distribution work in one of the most complex selling environments out there. Between intricate product...

Customer expectations for fast, reliable, and intuitive support have never been higher. To meet these demands, GenAlpha has integrated...