Sales teams in manufacturing and distribution work in one of the most complex selling environments out there. Between intricate product...

Customer expectations for fast, reliable, and intuitive support have never been higher. To meet these demands, GenAlpha has integrated...

Launching an eCommerce site is an exciting step toward modernizing your business and making it easier for customers to order equipment...

Uncertain times call for smart decisions. For parts and service leaders, pausing digital self-service solutions could mean falling behind.

Digital tools designed specifically for manufacturers simplify processes and strengthen the bond between manufacturers and dealer networks.

To remain competitive in the ever-evolving business landscape, manufacturers and distributors must embrace change. In 2025, integrating...

The Industrial Marketing Leaders Podcast is designed for industrial manufacturers looking to elevate their business strategies. It...

The MFG Connector is a podcast focused on advancing the manufacturing industry, diving into groundbreaking innovations shaping the...

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

eCommerce and self-service portals are powerful allies for sales teams, enhancing their productivity and job satisfaction.

This blog post is from GenAlpha partner, Bubo.ai . In every sector, customer churn is a constant challenge. For one reason or another,...

Manufacturers and distributors are increasingly recognizing that time is of the essence when it comes to enhancing their digital...

A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...