6 Ways Customer Portals Can Transform Your Aftermarket Sales
A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.
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GenAlpha Resources
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GenAlpha Technologies
- Aug 15
- 3 min
To Display Pricing Online or Not: A Debate for Many Organizations
Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.
John Blodgett
- Aug 7
- 2 min
MacKay & Company recently released their 2024 Canadian Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
GenAlpha Technologies
- Jul 26
- 3 min
How Digital Solutions Can Simplify Product Registration and Warranty Management
In this blog, we explore how digital solutions transform efficiency and strengthen the relationship between manufacturers and dealers.
John Blodgett
- Jul 10
- 2 min
A Mid-Year Aftermarket Update
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
GenAlpha Technologies
- Jul 3
- 1 min
A BROADcast for Manufacturers
About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who want to share their diverse...
GenAlpha Technologies
- Jul 2
- 2 min
Customer Success Story: Tiger Mowers
Industry: Manufacturing (Boom, Flail, and Rotary Mowers) Solution: Equip360 Interactive Parts manuals 81,000+ Products Sold Online 300+...
GenAlpha Technologies
- Jun 17
- 3 min
What B2B Buyers Really Want: A Guide for Manufacturers and Distributors
Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.
John Blodgett
- Jun 12
- 1 min
MacKay & Company recently released their 2024 U.S. Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
GenAlpha Technologies
- Jun 11
- 1 min
The ABCs of ERP & Beyond Podcast
The ABCs of ERP and Beyond podcast is hosted by Peter Nicholson & Nirav Shah and provides updates and behind-the-scenes stories about the...
GenAlpha Technologies
- May 21
- 3 min
Aftermarket Excellence: Harnessing Online Selling for Growth
Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.
GenAlpha Technologies
- May 17
- 2 min
GenAlpha Technologies Announces Strategic Partnership with Karmak
May 17, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a new strategic partnership with Karmak, the foremost...
GenAlpha Technologies
- May 8
- 2 min
GenAlpha Technologies and Mavenoid Partner to Elevate Customer Support through AI
May 7th, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a strategic partnership with Mavenoid, the intelligent...
GenAlpha Technologies
- Apr 30
- 1 min
2024 AEM Product Safety & Stewardship Conference and Liability Seminar
The 2024 AEM Product Safety & Stewardship Conference and Product Liability Seminar took place at the Crowne Plaza Chicago O'Hare in...
Enceiba
- Apr 29
- 4 min
Are B2B Sales on Amazon Incremental or Cannibalistic?
This blog post is from GenAlpha partner, Enceiba. At Enceiba, we work with mid-market and very large B2B manufacturers on building and...
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