The Manufacturing Connector Podcast
The MFG Connector is a podcast focused on advancing the manufacturing industry, diving into groundbreaking innovations shaping the...
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Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
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GenAlpha Technologies
Nov 133 min read
2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry
Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.
GenAlpha Technologies
Oct 252 min read
Unlocking Sales Potential: Why Salespeople Embrace eCommerce and Customer Portals
eCommerce and self-service portals are powerful allies for sales teams, enhancing their productivity and job satisfaction.
Bubo.ai
Oct 223 min read
Why do Customers Churn? Understanding Churn Using Machine Learning-based Analysis
This blog post is from GenAlpha partner, Bubo.ai . In every sector, customer churn is a constant challenge. For one reason or another,...
GenAlpha Technologies
Oct 113 min read
It’s Budget Season – Don’t forget these 5 items when budgeting for eCommerce in 2025!
Manufacturers and distributors are increasingly recognizing that time is of the essence when it comes to enhancing their digital...
GenAlpha Technologies
Sep 124 min read
6 Ways Customer Portals Can Transform Your Aftermarket Sales
A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.
GenAlpha Technologies
Aug 153 min read
To Display Pricing Online or Not: A Debate for Many Organizations
Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.
John Blodgett
Aug 72 min read
MacKay & Company recently released their 2024 Canadian Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
GenAlpha Technologies
Jul 263 min read
How Digital Solutions Can Simplify Product Registration and Warranty Management
In this blog, we explore how digital solutions transform efficiency and strengthen the relationship between manufacturers and dealers.
John Blodgett
Jul 102 min read
A Mid-Year Aftermarket Update
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
GenAlpha Technologies
Jul 21 min read
A BROADcast for Manufacturers
About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who want to share their diverse...
GenAlpha Technologies
Jul 22 min read
Customer Success Story: Tiger Mowers
Industry:Â Manufacturing (Boom, Flail, and Rotary Mowers) Solution:Â Equip360 Interactive Parts manuals 81,000+ Products Sold Online 300+...
GenAlpha Technologies
Jun 173 min read
What B2B Buyers Really Want: A Guide for Manufacturers and Distributors
Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.
John Blodgett
Jun 121 min read
MacKay & Company recently released their 2024 U.S. Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
GenAlpha Technologies
Jun 101 min read
The ABCs of ERP & Beyond Podcast
The ABCs of ERP and Beyond podcast is hosted by Peter Nicholson & Nirav Shah and provides updates and behind-the-scenes stories about the...
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