The B2B eCommerce Show: Women Leading in B2B eCommerce

GenAlpha's CEO, Kris Harrington, joins the inaugural Women in B2B eCommerce episode of the B2B eCommerce Show from the B2B eCommerce Association to talk with host Sarah Falcon and fellow guests Samantha Schwartz and Marta Dalton about their paths in digital commerce. They share honest stories about breaking into the industry, navigating male-dominated environments, and building confidence and leadership styles that feel true to who they are.

The conversation also looks ahead at what’s shaping the next era of B2B commerce. From improving product data and rethinking eCommerce as a full digital journey to the growing influence of AI and community support, the group highlights where the biggest opportunities lie. It’s a thoughtful, forward-looking discussion for anyone interested in the people and ideas pushing digital commerce forward.