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GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
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The B2B eCommerce Show: Women Leading in B2B eCommerce
GenAlpha's CEO, Kris Harrington, joins the inaugural Women in B2B eCommerce  episode of the B2B eCommerce Show from the B2B eCommerce Association to talk with host Sarah Falcon and fellow guests Samantha Schwartz and Marta Dalton about their paths in digital commerce. They share honest stories about breaking into the industry, navigating male-dominated environments, and building confidence and leadership styles that feel true to who they are. The conversation also looks ahea
GenAlpha Technologies
Nov 191 min read


It’s Budget Season – Don’t forget these 5 items when budgeting for eCommerce in 2026!
Manufacturers and distributors are increasingly recognizing that time is of the essence when it comes to enhancing their digital...
GenAlpha Technologies
Oct 23 min read


Thinking About Opening a New Location? Why Not Online?
Thinking about opening a new location? Discover why an online presence is crucial for reaching more customers. Explore the benefits of opening a new location online.
GenAlpha Technologies
Sep 52 min read


5 Distractions Keeping Equipment & Parts Companies from Growing in 2025 (And Why They Can’t Wait Any Longer)
Discover how smart manufacturers are boosting Dealer Loyalty by simplifying parts processes. Improve Dealer Loyalty and grow your business now!
GenAlpha Technologies
Aug 53 min read
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