Launching an eCommerce site is an exciting step toward modernizing your business and making it easier for customers to order equipment...

Uncertain times call for smart decisions. For parts and service leaders, pausing digital self-service solutions could mean falling behind.

Digital tools designed specifically for manufacturers simplify processes and strengthen the bond between manufacturers and dealer networks.

To remain competitive in the ever-evolving business landscape, manufacturers and distributors must embrace change. In 2025, integrating...

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

eCommerce and self-service portals are powerful allies for sales teams, enhancing their productivity and job satisfaction.

Manufacturers and distributors are increasingly recognizing that time is of the essence when it comes to enhancing their digital...

A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

This blog post is from GenAlpha partner, Enceiba. At Enceiba, we work with mid-market and very large B2B manufacturers on building and...

In today's dynamic business landscape, AI technology is emerging as a game-changer for organizations. This webinar sheds light on the...

GenAlpha's CEO, Kris Harrintong appeared on a recent episode of The eCommerce Edge Podcast with Jason Greenwood. Show Notes In this...

Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...

Optimizing your website, support operations, and management software can help you land more sales and claim more market share. The fact...

What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...

Leveraging B2B eCommerce to Sell Parts as a Manufacturer Show Notes Kristina Harrington is the President of Gen Alpha, a B2B eCommerce...

Having an eCommerce site is an important step toward long-term success, but without being able to analyze the site it will never reach...

We talked about why analytics are so important in Step 3, but the real value comes when you do something with your data. For many...

You’ve accomplished all 4 steps, and now it’s time for the final one—revenue growth. Growth in Revenue comes once you have a deeper...

After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind...

When it comes to eCommerce, there are really two key stakeholders, the customers who buy products and services online, and the businesses...