Brookfield, WI —GenAlpha Technologies is proud to share that two customers, Grote Industries   (Grote) and Terminal Investment Corporation (TICO) , were recently named finalists for the B2B eCommerce Awards at B2B eCommerce World Americas 2025. This recognition highlights the growth, innovation, and digital leadership each organization has demonstrated through their Equip360 webstores. Grote, a global manufacturer and distributor of safety systems for automotive and heavy-dut

GenAlpha's CEO, Kris Harrington, joins the inaugural Women in B2B eCommerce  episode of the B2B eCommerce Show from the B2B eCommerce Association to talk with host Sarah Falcon and fellow guests Samantha Schwartz and Marta Dalton about their paths in digital commerce. They share honest stories about breaking into the industry, navigating male-dominated environments, and building confidence and leadership styles that feel true to who they are. The conversation also looks ahea

Manufacturers and distributors are increasingly recognizing that time is of the essence when it comes to enhancing their digital...

Thinking about opening a new location? Discover why an online presence is crucial for reaching more customers. Explore the benefits of opening a new location online.

Discover how smart manufacturers are boosting Dealer Loyalty by simplifying parts processes. Improve Dealer Loyalty and grow your business now!

This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting,...

April 14, 2025, Brookfield, Wis — GenAlpha Technologies is excited to announce a new product integration between its Equip360 digital...

Launching an eCommerce site is an exciting step toward modernizing your business and making it easier for customers to order equipment...

Uncertain times call for smart decisions. For parts and service leaders, pausing digital self-service solutions could mean falling behind.

Digital tools designed specifically for manufacturers simplify processes and strengthen the bond between manufacturers and dealer networks.

To remain competitive in the ever-evolving business landscape, manufacturers and distributors must embrace change. In 2025, integrating...

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

eCommerce and self-service portals are powerful allies for sales teams, enhancing their productivity and job satisfaction.

A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

This blog post is from GenAlpha partner, Enceiba. At Enceiba, we work with mid-market and very large B2B manufacturers on building and...

In today's dynamic business landscape, AI technology is emerging as a game-changer for organizations. This webinar sheds light on the...

GenAlpha's CEO, Kris Harrintong appeared on a recent episode of The eCommerce Edge Podcast with Jason Greenwood. Show Notes In this...

Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...

Optimizing your website, support operations, and management software can help you land more sales and claim more market share. The fact...

What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...