6 Ways Customer Portals Can Transform Your Aftermarket Sales
A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.
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Enceiba
- Apr 29
- 4 min
Are B2B Sales on Amazon Incremental or Cannibalistic?
This blog post is from GenAlpha partner, Enceiba. At Enceiba, we work with mid-market and very large B2B manufacturers on building and...
GenAlpha Technologies
- Mar 7
- 2 min
How long does it take to launch an eCommerce site?
So, you've got a vision for your eCommerce site—a digital storefront that showcases your top-of-the-line equipment and parts, ready to...
GenAlpha Technologies
- Oct 26, 2023
- 3 min
It’s Budget Season – Don’t forget these 5 items when budgeting for eCommerce in 2024!
Manufacturers have started to realize there isn’t much time to wait to increase their web presence. The global online demand for B2B...
GenAlpha Technologies
- Aug 16, 2023
- 1 min
A Fireside Chat About AI: Unveiling the Future of Payments & Invoices
In today's dynamic business landscape, AI technology is emerging as a game-changer for organizations. This webinar sheds light on the...
GenAlpha Technologies
- Jun 1, 2023
- 1 min
B2B eCommerce for the Automotive OEM & Heavy Equipment Industries
GenAlpha's CEO, Kris Harrintong appeared on a recent episode of The eCommerce Edge Podcast with Jason Greenwood. Show Notes In this...
GenAlpha Technologies
- Apr 10, 2023
- 1 min
Overcoming Channel Conflict for B2B Manufacturers Webinar
Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...
GenAlpha Technologies
- Sep 12, 2022
- 5 min
The Incredible Opportunity to Capitalize on eCommerce
Optimizing your website, support operations, and management software can help you land more sales and claim more market share. The fact...
Kevin Heisler
- Sep 7, 2022
- 3 min
The Role of Analytics in eCommerce
What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...
GenAlpha Technologies
- Jul 15, 2022
- 1 min
The Hard Truth About B2B eCommerce Podcast
Leveraging B2B eCommerce to Sell Parts as a Manufacturer Show Notes Kristina Harrington is the President of Gen Alpha, a B2B eCommerce...
GenAlpha Technologies
- Jun 30, 2022
- 2 min
5 Steps for eCommerce Success: Step 3: Uncover Product and Customer Insights – Analytics
Having an eCommerce site is an important step toward long-term success, but without being able to analyze the site it will never reach...
GenAlpha Technologies
- Jun 30, 2022
- 3 min
5 Steps for eCommerce Success: Step 4 – Acting on your Insights
We talked about why analytics are so important in Step 3, but the real value comes when you do something with your data. For many...
GenAlpha Technologies
- Jun 30, 2022
- 2 min
5 Steps for eCommerce Success: Step 5 – Revenue Growth
You’ve accomplished all 4 steps, and now it’s time for the final one—revenue growth. Growth in Revenue comes once you have a deeper...
GenAlpha Technologies
- Jun 30, 2022
- 3 min
5 Steps for eCommerce Success: Step 2 – Implement eCommerce
After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind...
GenAlpha Technologies
- Jun 30, 2022
- 3 min
5 Steps for eCommerce Success: Step 1- Defining the Customer Journey
When it comes to eCommerce, there are really two key stakeholders, the customers who buy products and services online, and the businesses...
tmaloney15
- May 19, 2022
- 1 min
How to Grow Your Business by Increasing Average Order Value
Video Summary Many organizations devote most of their time attracting new customers and don’t think about their existing ones. Focusing...
GenAlpha Technologies
- May 2, 2022
- 2 min
The eCommerce Success Series
Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...
GenAlpha Technologies
- Mar 16, 2022
- 3 min
Why OEMs Can’t Wait any Longer to get into eCommerce
What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....
GenAlpha Technologies
- Dec 14, 2021
- 2 min
ERP Integration – Yes or No?
When launching eCommerce, ERP integration plays a vital role in providing the data that automates many routine customer-facing business...
GenAlpha Technologies
- Nov 8, 2021
- 3 min
How Product Information can Transform eCommerce for Manufacturers
Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...
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