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Improving the Customer Experience

for the Life of the Equipment

We give manufacturing, distributor and aftermarket organizations the tools they need to succeed digitally. We do this with an exceptional customer facing solution and combine it with our years of manufacturing experience. Having worked in original equipment manufacturing (OEM) organizations ourselves, we understand the unique challenges the industry faces. We’re able to find what works best for every individual customer and we work hand-in-hand with them throughout the process. With each storefront, the GenAlpha team becomes an extension of our customer organizations, caring passionately about their success.

The goal at GenAlpha is for every organization we work with to reach their highest digital potential. To achieve that, we provide a comprehensive solution that drives online profits, provides an exceptional customer experience, and boosts efficiency. There is massive online potential for OEMs—let us help you maximize it.

We are GenAlpha


Kris Harrington

Chief Executive Officer

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Aaron Wojnowiak

Sales Engineer

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Thomas Maloney

Digital Marketing Coordinator

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Kevin Heisler

CFO & Director of Business Development

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Tony Sitterly

Lead Implementation Engineer

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Ashleigh Smith

Office Administrator

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Kathleen Shea

Chief Technology Officer

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Katelynn Hosni

Customer Success Manager

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Annabel Briquet

VP of Customer Success

& Product

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Miranda Ernst

Graphic Design &

Marketing Specialist

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Tradeshows, Talks, and Team


Ready to Equip Yourself for Digital Success?

Speak with a GenAlpha team member today.

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