Improving the Customer Experience
for the Life of the Equipment
We give manufacturing, distributor and aftermarket organizations the tools they need to succeed digitally. We do this with an exceptional customer facing solution and combine it with our years of manufacturing experience. Having worked in original equipment manufacturing (OEM) organizations ourselves, we understand the unique challenges the industry faces. We’re able to find what works best for every individual customer and we work hand-in-hand with them throughout the process. With each storefront, the GenAlpha team becomes an extension of our customer organizations, caring passionately about their success.
The goal at GenAlpha is for every organization we work with to reach their highest digital potential. To achieve that, we provide a comprehensive solution that drives online profits, provides an exceptional customer experience, and boosts efficiency. There is massive online potential for OEMs—let us help you maximize it.
We are GenAlpha

Kris Harrington
Chief Executive Officer

Aaron Wojnowiak
Sales Engineer

Thomas Maloney
Digital Marketing Coordinator

Kevin Heisler
CFO & Director of Business Development

Tony Sitterly
Solution Architect

Nick Carlisle
Business Analyst

Kathleen Shea
Chief Technology Officer

Katelynn Hosni
Customer Success Manager

Ashleigh Smith
Office Administrator

Annabel Briquet
VP of Customer Success
& Product

Miranda Ernst
Graphic Design &
Marketing Specialist

David Sloane
Customer Success Manager
Our Board of Directors

Steve Dempsey
Managing Partner
Greyrock Capital Group

Ed Irwin
Managing Partner
Shore Points Capital

Walt Bellingham
Principal,
Shore Points Capital

Stan Eames
Advisor
GenAlpha Technologies