Brookfield, Wis —GenAlpha Technologies is excited to announce a new strategic partnership with Revolution Payments, a payments technology provider focused on secure, flexible, and integrated payment solutions for B2B and B2G organizations. Through this partnership, GenAlpha and Revolution Payments will work together to help manufacturers and distributors improve the buying experience for their customers by offering modern, reliable payment options that fit naturally into digi

Brookfield, WI —GenAlpha Technologies is proud to share that two customers, Grote Industries   (Grote) and Terminal Investment Corporation (TICO) , were recently named finalists for the B2B eCommerce Awards at B2B eCommerce World Americas 2025. This recognition highlights the growth, innovation, and digital leadership each organization has demonstrated through their Equip360 webstores. Grote, a global manufacturer and distributor of safety systems for automotive and heavy-dut

September 23rd, Brookfield, Wis — GenAlpha Technologies is proud to announce a new strategic partnership with VIPAR Heavy Duty, a premier...

April 14, 2025, Brookfield, Wis — GenAlpha Technologies is excited to announce a new product integration between its Equip360 digital...

Humphrey Service Parts, Wisconsin’s Source for Truck Parts, is moving forward in their digital journey with the selection of Equip360 by GenAlpha Technologies to power their new eCommerce website.

May 17, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a new strategic partnership with Karmak, the foremost...

May 7th, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a strategic partnership with Mavenoid, the intelligent...

Overhead Door Corporation has launched Equip360 to give their distributors an enhanced digital purchasing experience and increased support.

Brookfield, Wis—We are excited to announce that Rhino, a leading manufacturer in the agricultural equipment industry, has successfully...

Brookfield, WI—Dixie Chopper, a renowned manufacturer of industrial zero-turn lawnmowers, has successfully implemented GenAlpha...

Brookfield, WI— Patterson Equipment Company will be implementing the eCommerce module of GenAlpha's digital platform, Equip360, in Q1 of...

August 9, 2023, Brookfield, Wis— GenAlpha Technologies and Bubo.ai have entered into a strategic partnership. Through a combination of...

June 1, 2023, Brookfield, Wis— GenAlpha Technologies and Optessa have entered into a mutually beneficial partnership. Through the use of...

January 10, 2023, Brookfield, Wis— GenAlpha Technologies is excited to announce they’ve appointed a new Chief Executive Officer, Kristina...

GenAlpha Technologies is implementing their Equip360 Digital Platform for two Gradall Industries, LLC product lines—Gradall hydraulic...

October 31, 2022, Brookfield, Wis— GenAlpha Technologies and MARKT-PILOT have entered a strategic partnership. MARKT-PILOT helps OEMs...

October 14th, 2022, Brookfield, Wis— GenAlpha Technologies has partnered with BAM!, a digital asset management and mobile sales...

Alamo Group Texas will be launching Equip360 to provide both their dealers and customers with an optimized digital experience and...

Equip360 will help Tiger to grow their online business through an optimized digital experience, an intuitive interface, and enhanced...

June 28th, 2022, Brookfield, Wis.— GenAlpha Technologies has entered into a strategic partnership with Balance. Balance is a payments...