GenAlpha Announces New Partnership with VIPAR Heavy Duty

September 23rd, Brookfield, Wis— GenAlpha Technologies is proud to announce a new strategic partnership with VIPAR Heavy Duty, a premier network of independent aftermarket truck parts distributors and service providers across North America. By joining forces, GenAlpha and VIPAR will equip members with advanced digital commerce and product support tools that make it easier to identify, sell, and deliver the right parts, helping distributors improve customer service, reduce vehicle downtime, and grow their business in the competitive heavy-duty aftermarket.

This collaboration brings together GenAlpha’s expertise in digital commerce and product support solutions with VIPAR’s unmatched reach and influence in the heavy-duty aftermarket. Together, the companies will work to equip VIPAR members with innovative tools and resources that help them serve their customers faster, smarter, and more effectively.

“Partnering with VIPAR Heavy Duty is a great opportunity for our company. We share a commitment to helping our customers operate more efficiently and profitably. VIPAR’s strong network and industry expertise, combined with GenAlpha’s digital commerce and product support solutions, create a powerful combination,” said Kris Harrington, President and CEO of GenAlpha Technologies.

About GenAlpha

GenAlpha Technologies partners with manufacturers, distributors, and aftermarket organizations to help them grow parts sales and streamline service in an increasingly digital marketplace. For the heavy-duty truck and trailer industry, GenAlpha’s Equip360 platform makes it easy to identify and order the right parts quickly, keep vehicles on the road longer, and improve the customer experience from order to delivery. With deep expertise in aftermarket parts and equipment support, GenAlpha empowers VIPAR members to increase sales, reduce customer downtime, and operate more efficiently. Learn more at www.genalpha.com.

About VIPAR Heavy Duty

VIPAR Heavy Duty is a North American network of independent aftermarket truck parts distributors and service providers. Founded in 1989, VIPAR serves the needs of its members and supplier partners by fostering collaboration, delivering quality products, and providing business solutions that drive growth. Learn more at www.vipar.com.