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Meet Our Partners

Whether you're looking to expand your eCommerce efforts into an omnichannel initiative, understand emerging industry trends, market to new customers, or launch another opportunity for your business, GenAlpha is proud to have connections with technology partners, service providers, and more to assist your efforts.

Acumatica is a leading innovator in cloud ERP with customers located around the world.

Acumatica ERP delivers adaptable cloud and mobile technology with a unique

all-inclusive user licensing model, enabling a complete, real time view of your business anytime, anywhere. Through our worldwide network of partners, Acumatica provides the full suite of integrated business management applications, designed to help mid-sized companies thrive in today’s fast-moving markets.

AFMS since 1992 has been helping companies reduce shipping costs through carrier contract pricing benchmarking and negotiations.

AFMS becomes a company partner with their No Risk, No Cost evaluation. Over 500 years of insider combined experience, our team consists of former carrier sales executives, pricing managers and data analysts, each with 10-35 years of industry experience. Their team previously worked for these major shippers such as UPS, FedEx, DHL, TNT Global, Hyundai, Old Dominion and more. 


Apruve makes extending net terms to your business buyers as easy as accepting a credit card.

Companies that streamline their B2B payments with Apruve recognize larger average order size and higher order frequency while also improving customer experience, reducing payment risk, and automating payments & collections. See how Apruve’s payment and credit solutions can help B2B eCommerce sales.


Authorize.Net helps makes it simple to accept electronic and credit card payments in person, online or over the phone.

Get solutions that go to work for your business and let you focus on what you love best. Payment processing can be a big part of your business, but it doesn’t have to be a big part of your time. We help make it simple, a low-stress part of doing business, with easy ways to streamline payments processing and that can help optimize your cash flow.


Avalara helps businesses of all sizes get tax compliance right.

In partnership with leading ERP, accounting, eCommerce, and other financial management system providers, Avalara delivers cloud-based compliance solutions for various transactional taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types. Headquartered in Seattle, Avalara has offices across the U.S. and around the world.

BAM! brings Digital Asset Management and Mobile Sales Enablement together into a cohesive single source of truth for manufacturers and distributors.

The goal is simple: to make it ridiculously easy for content admins to organize, manage, and instantly publish product information and updates to any size network….and for sales reps to access, find, and share that information with buyers. From anywhere, at any time. Live with a customer. Even offline.

Balance is a B2B payments company offering the first self-serve online checkout for business transactions.

Merchants can accept the most popular business payment methods, including cards, instant ACH, bank wires, and checks. Plus, they can offer buyers one-click payment terms, while they get paid upfront. With Balance, companies let their buyers pay however and whenever they want – with no risk, hassle, or overhead. Balance serves B2B merchants, marketplaces, SaaS providers, and companies of all sizes.

B2Btail serves as a dedicated resource guide for manufacturers and industrial companies by offering eCommerce training and consulting.

With the global B2B eCommerce market currently exploding, eCommerce is no longer simply a nice addition to your website. The goal at B2Btail is to help introduce your company to the enormous eCommerce opportunities that never existed before. Our passion runs deep with helping manufacturers – especially custom manufacturers – succeed in eCommerce. 

BlueSnap, the All-in-One Payment Platform, is a payment services technology provider tailored to B2B and B2C businesses looking for a globally scalable pre-built payment solution.

Their platform supports online and mobile sales, subscriptions, invoice payments and marketplaces. Merchants and software developers  deserve the technology, tools, and support needed to create an exceptional buying experience – one that’s simple, powerful and drastically elevates shopper conversion. predicts the optimum price customers are willing to pay for your product using the latest cloud computing and machine learning capabilities.

Pricing strategy has a direct impact on profits. Price is individual and based on value perception. Pricing too high reduces demand. Pricing too low reduces profitability and leaves money on the table for no benefit. wants to make things simple. They offer a price recommendation based on their pioneering approach of customer-based pricing.

Coupa Software is a leading provider of business spend management (BSM) solutions.

They offer a comprehensive, cloud-based BSM platform that has connected hundreds of organizations with more than four million suppliers globally. Their platform provides greater visibility into and control over how companies spend money. Using our platform, businesses are able to achieve real, measurable value and savings that drive their profitability. 

Commerce is evolving – fast. You need one partner you can trust. 

Digital River solves the most complex challenges for brands looking to sell online globally. For decades, Digital River has helped brands take control of their destiny by powering commerce around the globe. Both established and fast-growing brands rely on Digital River’s flexible, API-powered solutions to sell direct to their customers, whether they live around the corner or around the world.

Enceiba is the only services provider that focuses exclusively on building Amazon programs for manufacturers and brands, with a specialized focus on B2B.

Enceiba takes the burden off of clients and fully manages the Amazon account, reducing risk and obtaining more revenue and higher profit from Amazon, faster. With Enceiba, take control of Amazon and ensure your brand shows up the way it should on the #1 search engine on the planet earth.

Genius Solutions is a complete enterprise resource planning (ERP) solution, including software, implementation services and field expertise for small to mid-sized custom manufacturers.

Genius ERP is built for make-to-order, engineer-to-order, custom-to-order and assemble-to-order manufacturers. Gain complete oversight of your shop, including accurately estimating, product engineering, inventory control, production planning, and accounts management. Simplify complex manufacturing with Genius ERP.

Greenwing helps organizations of all sizes develop B2B Punchout Catalogs, hosted catalogs, and electronic purchase order/invoicing systems to integrate with over 100 eProcurement systems.

Greenwing works with clients worldwide to power supply-side e-Procurement solutions. They manage the technology and leave you to do what you do best and sell your product. By leaving the technology portion to them you can focus on your product while they focus on the technology of connecting to your suppliers.

HATCH quantified is your digital transformation partner.

Are you leaving money on the table? Are you leaking margin with current customers? Are your customer acquisition and costs to serve too high? We can help you drive top-line revenue and avoid cost through a proprietary methodology that is both cost and risk-averse. Best of all? We want to help you track the progress of your transformation through the financial KPIs your business runs (EBIDTA and Margin).

Are you ready to get expert advice about heavy-duty truck and trailer parts?

If you BUY and SELL, or INSTALL heavy-duty parts, this podcast is for you. Each week Jamie Irvine and his guests provide expert advice about the heavy-duty parts you need to keep commercial trucks and trailers rolling, lower their cost-per-mile, and keep you informed about what’s happening in the industry.

INDUSTRIAL is a full-service, award-winning industrial marketing agency focused on the transformation of marketing and sales throughout the supply chain.

An industrial organization is complicated and interconnected. Dysfunction in one area can lead to health issues in another – just like the human body. INDUSTRIAL doesn’t just diagnose and treat symptoms. They look at root cause issues throughout the business, then implement a mix of services across different practice areas.


Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.

Focused on working with B2B manufacturers that sell within complex, technical environments, Kula Partners helps them take a more targeted, account-focused approach to drive revenue growth in niche markets.


Market research for commercial trucking, construction equipment and agricultural machinery.

Since launching in 1968, MacKay & Company has specialized in marketing research and management consulting for the commercial trucking, construction and agricultural equipment industries. The company’s primary focus has been delivering market analysis of components, distribution channels and market trends for both original equipment and the aftermarket in all three respective markets.

Manufacturing Happy Hour is the podcast that simplifies the latest trends and technologies impacting modern manufacturers.

Hosted by industry veteran Chris Luecke, the show features interviews with makers, founders, and other manufacturing leaders, giving you the tools, tactics, and strategies you need to take your career and your business to the next level. Listen and subscribe wherever you get your podcasts.

MARKT-PILOT is reimagining parts pricing by providing the market intelligence required by OEMs to make more money with parts.

MARKT-PILOT’s software, PRICE-RADAR, pinpoints opportunities to increase parts revenue by identifying, advantageous lead times, parts priced below market, purchased part exclusivity and more.

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Mavenoid is the Intelligent Support Platform specifically designed for products, machinery, and devices, used by iconic brands such as Stanley Black & Decker, Konecranes, ABB, Markem-Imaje, Husqvarna, and Positec.

Mavenoid’s purpose-built technology delivers best-in-class customer support with intelligent troubleshooting and personalized remote support that delivers resolution rates of 50% and up. With Mavenoid, product manufacturers and sellers provide genius-level customer support to customers and internal technicians, and realize brilliant ROI using AI.


Middlesex Consulting helps Industrial equipment OEMs grow their aftermarket and advanced service revenue and profit while increasing customer satisfaction.

They create service offers that achieve your customer’s desired business outcomes while improving your operational effectiveness. Your time-to-value for aftermarket services usually starts within three months after we present our recommendations.

Optessa is a leader in intelligent planning, sequencing, and scheduling optimization software with many successful implementations among top tier global manufacturers.

Optessa products have wide applicability in industries as diverse as auto OEMs, suppliers, power equipment, electronics, semiconductor, and mills; batch process industries such as food and beverage, and paints; as well as shipping and logistics.


Photon Commerce is the AI solution for invoices and payments.

We reduce payments costs by up to 33% while accelerating customer acquisition. Used by hundreds of eCommerce businesses to process $11 billion to date, Photon enables teams to streamline invoicing, share intelligence, and achieve end-to-end visibility over customer data down to the SKU level.

Pure Chat was designed to help organizations have better conversations with their website visitors in the moments that matter most.

Businesses have generated over three million chats on the Pure Chat platform. With the live chat software, have conversations with your website visitors and uncover additional details through real-time visitor analytics. These tools give you insights into traffic trends, user experience, marketing campaign effectiveness and more.


Quick2Bid is an expert in Configure, Price, Quote (CPQ) and Customer Relationship Management (CRM) software.

They allow customers to improve service and quality of quotes by allowing sales representatives to quote more quickly, while ensuring pricing and commission accuracy. Our specialty is in manufacturing, and we have years of experience implementing enterprise software to deliver the highest return on investment.

Resourcive is a Value Added Sourcing (VAS) consultancy that delivers Strategic IT Sourcing and Project Implementation services for mid-market and enterprise clients.

VAS is a value creation strategy that yields savings, fuels growth & enables technology transformation. Consistently delivering 30% savings in legacy spend and ensuring future investments are cost optimized, we help clients source, select & implement new technologies, successfully, via a proven process. Tech Focus (Infrastructure, Cloud, Network, IoT, Telecom, Mobility, Contact Center & Cybersecurity)

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The Salsify Product Experience Management (PXM) platform gives brands the flexibility, speed, and agility needed to meet consumer demand for engaging content at every point along the digital shelf.

Salsify’s integrated, cloud-based platform helps brands manage, update, and activate content across every sales channel, engage shoppers with product experiences, and optimize content for increased discovery and conversion.

Servispart Consulting is a specialist aftermarket management consultancy that provides aftermarket strategy, transformational change and systems consulting projects/programs for OEMs, parts manufacturers and distributors in capital equipment sectors.

Servispart helps aftermarket leaders to achieve sustained profitability, cash flow, growth and service improvement in their business.

Sitation is an eCommerce consulting, technology, and data management firm headquartered in Apex, North Carolina.

Founded in 2001, Sitation has been serving Fortune 500 retailers, manufacturers, and distributors for nearly two decades. With a deep understanding of product information management, Sitation specializes in offering a variety of services to their clients within eCommerce.


Terralingua Translations is an ISO 9001, 17100, and 18587 certified translation agency with over 20 years providing quality translations to the manufacturing industry in over 100 different languages.

Terralingua is a trusted industry resource and advocate assisting consumers with informed decisions They provide no obligation quotes in less than 24 hours and educate with insider insights to ask the right questions. 

TradeCentric transforms the way businesses do business by enabling PunchOut, Purchase Order and Invoice Automation for thousands of buyers and suppliers every day.

TradeCentric helps B2B buyers and suppliers connect, automate and scale their digital trading capabilities. A cloud-based integration platform that is fully managed, highly secured and purpose-built to handle the growing complexities.

TreviPay is a global B2B payment and credit solutions provider that accelerates business commerce through its Credit as a Service®; a suite of applications and services that allow companies access to robust payment and credit solutions.

TreviPay facilitates transactions for its customers in over 190 countries and territories.

At Vendor Neutral, we help enterprise and midmarket businesses solve their biggest sales technology challenges.

We simplify the sales technology selection, adoption, and integration processes to dramatically enhance ROI through our proprietary sales technology ecosystem and advisory services. We are very unique in what we do, with years of specialized expertise in sales technology consulting.

Eliminate product data pain with Vesta eCommerce. Vesta automates the collection and cleaning of product data from your vendors to connect to your online store.

Vesta works with eCommerce merchants with large product ranges who want to take their eCommerce business to the next level, but are held back by the overwhelming amount of time required to collect, format and load product data.

VizSeek visual search finds the parts you need using shape, or a combination of shape and text.

Machinery downtime is costly, and the faster you can locate a replacement component, the faster you are back in business. Use an engineering drawing, pdf, photo or even a hand-sketch, type in key words if desired, and let VizSeek instantly find the part.

Wade & Partners has a real understanding of what it takes to create a business and sustain it over time.

Wade & Partners brings an unbiased approach to analyzing needs and problems while developing short and long-term plans, creating solutions that last, even though they sometimes don’t reflect the current common company wisdom. Wade & Partners has a wide-ranging set of skills that are used specifically to get results.

Questions for our partners or looking to become a GenAlpha partner?

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