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Meet Our Partners

Whether you're looking to expand your eCommerce efforts into an omnichannel initiative, understand emerging industry trends, market to new customers, or launch another opportunity for your business, GenAlpha is proud to have connections with technology partners, service providers, and more to assist your efforts.

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Acumatica is a leading innovator in cloud ERP with customers located around the world.

Acumatica ERP delivers adaptable cloud and mobile technology with a unique all-inclusive user licensing model, enabling a complete, real time view of your business anytime, anywhere. Through our worldwide network of partners, Acumatica provides the full suite of integrated business management applications, designed to help mid-sized companies thrive in today’s fast-moving markets.


AFMS since 1992 has been helping companies reduce shipping costs through carrier contract pricing benchmarking and negotiations.

Our team consists of former carrier sales executives, pricing managers and data analysts, each with 10-35 years of industry experience. Our team has worked for these major shippers such as UPS, FedEx, DHL, TNT Global, Hyundai, Old Dominion and more. With over 3,000 US and Global clients, AFMS has helped save companies over $2 billion dollars in shipping cost. Let AFMS provide your Free Analysis today.

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Apruve makes extending net terms to your business buyers as easy as accepting a credit card.

Companies that streamline their B2B payments with Apruve recognize larger average order size and higher order frequency while also improving customer experience, reducing payment risk, and automating payments & collections. See how Apruve’s payment and credit solutions can help B2B eCommerce sales.

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Authorize.Net helps makes it simple to accept electronic and credit card payments in person, online or over the phone.

As a leading payment gateway, Authorize.Net is trusted by more than 430,000 merchants, handling more than 1 billion transactions and $149 billion in payments every year. Payment processing can be a big part of your business, but it doesn’t have to be a big part of your time. We help make it simple, a low-stress part of doing business, with easy ways to streamline payments processing.

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Avalara helps businesses of all sizes get tax compliance right.

In partnership with leading ERP, accounting, eCommerce, and other financial management system providers, Avalara delivers cloud-based compliance solutions for various transactional taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types. Headquartered in Seattle, Avalara has offices across the U.S. and around the world.

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BAM! brings Digital Asset Management and Mobile Sales Enablement together into a cohesive single source of truth for manufacturers and distributors.

The goal is simple: to make it ridiculously easy for content admins to organize, manage, and instantly publish product information and updates to any size network….and for sales reps to access, find, and share that information with buyers. From anywhere, at any time. Live with a customer. Even offline.


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Balance is a B2B payments company offering the first self-serve online checkout for business transactions.

Merchants can accept the most popular business payment methods, including cards, instant ACH, bank wires, and checks. They can offer buyers one-click payment terms, while they get paid upfront. With Balance, companies let their buyers pay however and whenever they want – with no risk, hassle, or overhead. Balance serves B2B merchants, marketplaces, SaaS providers, and companies of all sizes.


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B2Btail serves as a dedicated resource guide for manufacturers and industrial companies by offering eCommerce training and consulting.

The global B2B eCommerce market is exploding, and eCommerce is no longer simply a nice addition to your website. A highly effective eCommerce strategy is an absolute necessity! The goal at B2Btail is to help introduce your company to the enormous eCommerce opportunities that never existed before. Our passion runs deep with helping manufacturers succeed in eCommerce. 


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BlueSnap, the All-in-One Payment Platform, is a payment services technology provider tailored to B2B and B2C businesses looking for a globally scalable pre-built payment solution. 

Their platform supports online sales, subscriptions, invoice payments and marketplaces. Merchants and software developers deserve the technology, tools, and support needed to create an exceptional buying experience – one that’s simple, powerful and drastically elevates shopper conversion.


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Coupa Software is a leading provider of business spend management (BSM) solutions.

They offer a comprehensive, cloud-based BSM platform that has connected hundreds of organizations with more than four million suppliers globally. Their platform provides greater visibility into and control over how companies spend. Businesses are able to achieve real, measurable value and savings that drive their profitability. 


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Commerce is evolving – fast. You need one partner you can trust.

Digital River solves the most complex challenges for brands looking to sell online globally. For decades, Digital River has helped brands take control of their destiny by powering commerce around the globe. Both established and fast-growing brands rely on Digital River’s flexible, API-powered solutions to sell direct to their customers, whether they live around the corner or around the world.


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Enceiba focuses exclusively on building Amazon programs for manufacturers and brands, with a specialized focus on B2B.

Enceiba is a full services Amazon partner, including Amazon strategy and opportunity assessments, content optimization, advertising management, operational support, data and analytics, and brand protection and management. Enceiba takes the burden off of clients and fully manages the Amazon account, reducing risk and obtaining more revenue and higher profit from Amazon, faster. 


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Genius Solutions is a complete enterprise resource planning (ERP) solution, including software, implementation services and field expertise for small to mid-sized custom manufacturers.

Genius ERP is built for make-to-order, engineer-to-order, custom-to-order and assemble-to-order manufacturers. Gain complete oversight of your shop, including accurately estimating, product engineering, inventory control, production planning, and accounts management. Simplify complex manufacturing with Genius ERP.


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Greenwing Technology helps develop B2B Punchout Catalogs, hosted catalogs, and electronic purchase order/invoicing systems to integrate with over 100 eProcurement systems.

Greenwing works worldwide to power supply-side e-Procurement solutions. They manage the technology and leave you to do what you do best and sell your product. You can focus on your product while they focus on the technology of connecting to your suppliers.


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It's not all about technology…it's about people and we want to help humanize the digital experiences of employees, customers and candidates.

Being an easier-to-do-business-with-business naturally produces the financial outcomes you seek. Are your customer acquisition and costs to serve too high? We can help you drive top-line revenue and avoid cost through a proprietary methodology that is both cost and risk-averse. 


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Are you ready to get expert advice about heavy-duty truck and trailer parts?

If you BUY and SELL, or INSTALL heavy-duty parts, this podcast is for you. Each week Jamie Irvine and his guests provide expert advice about the heavy-duty parts you need to keep commercial trucks and trailers rolling, lower their cost-per-mile, and keep you informed about what’s happening in the industry.


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Are you ready to get expert advice about heavy-duty truck and trailer parts?

If you BUY and SELL, or INSTALL heavy-duty parts, this podcast is for you. Each week Jamie Irvine and his guests provide expert advice about the heavy-duty parts you need to keep commercial trucks and trailers rolling, lower their cost-per-mile, and keep you informed about what’s happening in the industry.

Offer your customers speed, accuracy and transparency at their fingertips.

Expand your aftermarket part sales to serve customers and grow your business

Deploy software to enjoy ongoing enhancements without dedicating internal resources

Partner with a team that understands both the technology and the manufacturing

Why Partner with GenAlpha

Unlike other eCommerce providers, we’ve been in your shoes. We ask the difficult and necessary questions because we know the questions to ask.

We understand firsthand the promise that manufacturers have to fulfill when helping their customers keep equipment running. That’s why we’re not only your software provider but also your business partner.

Bring Your Parts Catalog Online

Fully Integrated B2B Platform

Dramatically improve your customer buying experience, expand market reach, and boost operational efficiencies with Equip360.

Supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of operation that will require support from the OEM or dealer. Whether it’s filing a warranty claim, requesting a quotation for replacement parts, or following up on order and invoice status, these activities cost time and money. But with online self-service tools like Equip360, much of the time to manage these activities can be significantly reduced.

Duncan Pindar
Executive VP of TICO

GenAlpha's Equip360 solution is exactly what we need, and their expertise in the aftermarket parts business makes them the perfect partner.


Alan Vance
CEO of Broce Broom

Partnering with GenAlpha was a strategic move not only because they offer the Equip360 eCommerce solution, but also because their manufacturing expertise is second to none. This is an important decision for Broce Broom and will allow us to maintain our position as leader in production by offering innovative aftermarket solutions to our industry. 


Tray Ivey
Executive VP of DESHAZO

Partnering with GenAlpha was a great move for us not only because they have a terrific product, but also due to their deep understanding of the needs of manufacturing organizations. 

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