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Sell Your Parts & Equipment Online

Equip360 for dealers is a complete digital package designed to boost revenue and simplify online sales. Transform your online sales process and create loyal customers with Equip360 eCommerce and Analytics.


Streamline the Buying Experience for Parts and Equipment

Transform your business and drive success with our state-of-the-art eCommerce solution, tailor-made for distributors. Unlock your digital sales potential, streamline your inventory management, and drive growth.

Make it simple to locate parts and equipment with advanced search functionality

Provide real-time insights into price and availability

Allow users to access order information and track order status

Unlock Insights: Make More Informed Decisions with Powerful Analytics

Gain a competitive edge with Equip360 Insights analytics module, offering unparalleled insights into customer behavior and product performance. Discover a deeper understanding of your customers, and make data-driven decisions to grow your business.

Create highly customizable dashboards to easily track key metrics

Keep everyone informed by sharing real-time reporting on performance

Leverage product insights to optimize your eCommerce offering

What Our Customers Are Saying

Patterson Equipment has always prioritized customer-centric solutions, ensuring our clients receive nothing short of excellence. Embracing Equip360 from GenAlpha aligns seamlessly with our commitment to exceeding customer expectations.

Jeff Patterson

President of Patterson Equipment

At Morbark, we are always looking to innovate and provide the best possible experience for our dealers and end customers. That’s why we decided to implement Equip360 so we can better serve them and continue the phenomenal growth we’ve had for the past 60 years. It also helps to be working with a company like GenAlpha that truly understands the unique needs we have as a manufacturer and is always there to help meet them.

Brad Boehler

President of Morbark LLC

GenAlpha has continued to support us and lend guidance to us as we frequently ask for new or different things. GenAlpha has proven very willing to help us reach our vision. Overall, it has been a pleasure and a breeze working with the entire GenAlpha team.

Peter Vance

International Sales Manager/ Director of New Market Development of Broce Manufacturing

Thought Leadership In The Media


Kristina Harrington


Kristina Harrington


Crafting a Strong Business Case for eCommerce:

What You Need to Know

Kristina Harrington

Interested in Discovering New Growth Opportunities for Your Distribution Business Online?


Contact Our Experts to Learn More.

Thanks for your interest. We will be in touch with you soon!

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