GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

B2B eCommerce for the Automotive OEM & Heavy Equipment Industries

GenAlpha's CEO, Kris Harrintong appeared on a recent episode of The eCommerce Edge Podcast with Jason Greenwood. Show Notes In this...

Digital Self-Service for Manufacturers: Adapt or Risk Being Left Behind

GenAlpha's CEO, Kristina Harrington, appeared on a recent episode of dojo live. Dojo live is a show that brings together influential...

Mavens of Manufacturing Ep. 103: Aftermarket Parts Sales Management

Mavens of Manufacturing is a LIVE video series that celebrates women in manufacturing. From the shop floor to the c-suite, they shine a...

Twenty Minute Collaborations Podcast—The Rewards of Teamwork

GenAlpha's CEO, Kris Harrington appeared on a recent episode of Twenty Minute Collaborations with Gregg Potter. Show Notes Kris...

A BROADcast for Manufacturers

About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who wanted to share their diverse...

The Hard Truth About B2B eCommerce Podcast

Leveraging B2B eCommerce to Sell Parts as a Manufacturer Show Notes Kristina Harrington is the President of Gen Alpha, a B2B eCommerce...

The CPQ Podcast

Episode Summary In this episode, you hear from Kristina Harrington, Founder, President and COO of GenAlpha Technologies. Kristina...

The Heavy Duty Parts Report Ep 202: Streamline the Ordering Process Using a Product Configurator

Learn how to streamline the ordering process after setting up your digital sales channel. SUBSCRIBE: YouTube | Apple Podcasts | Google...

Blue-Collar BS Podcast: X Sees Z as the Future

Generational Transformation in Manufacturing In this episode of the podcast the president of GenAlpha Technologies, Kristina Harrington,...