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GenAlpha Announces Certified Karmak Partner Status

Teal shield with "Certified Partner" and logo, surrounded by a dark digital wave pattern. "Karmak" and "Genalpha" logos below in white.


March 26th, 2026, Brookfield, Wis— GenAlpha Technologies is now a Certified Karmak Partner, marking an important step in expanding its integration capabilities for heavy-duty equipment dealers and distributors.


This certification follows the successful integration of GenAlpha’s Equip360 platform with Karmak Fusion, Karmak’s dealer management system (DMS). Through this real-world implementation, shared customers are able to better connect their digital commerce experience with the systems they rely on to run their business day-to-day.


By working alongside Karmak, GenAlpha continues to support dealers looking to improve how they sell, manage, and support parts and equipment in a more connected digital environment.


“Becoming a Certified Karmak Partner is an exciting milestone for our team,” said Kris Harrington, President and COO of GenAlpha Technologies. “We’re always focused on meeting our customers where they are, and for many dealers, that includes Karmak Fusion. This certification reinforces our ability to integrate seamlessly and support their digital goals.”


About GenAlpha Technologies


GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers more than an eCommerce solution, with digital 2D and 3D bills of materials catalogs, RMA, Warranty, and Product Configurator tools. Equip360 is a complete solution for supporting all aspects of equipment support and maintenance. Visit genalpha.com to learn more.


About Karmak


Karmak is a leading provider of business management solutions for the heavy-duty trucking industry. With over 40 years of experience, Karmak serves thousands of locations worldwide. They build solid partnerships with their clients, and their flagship solution, Karmak Fusion, is the original business management system designed specifically for the heavy-duty industry. Their dedicated teams are available to provide support from initial implementation to day-to-day use of Fusion. Learn more at karmak.com. 

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