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Overhead Door Corporation has Implemented GenAlpha’s Equip360 Digital Platform

New Customer Announcement Overhead Door x GenAlpha

Overhead Door Corporation has launched Equip360 to give their distributors an enhanced digital purchasing experience and increased support for their products.

Brookfield, Wis—The Overhead Door™ brand is one of the most recognized and respected brands in the garage door industry. For over 100 years, they’ve been providing top-end product quality, expertise, and professional service. They manufacture both commercial and industrial upward-lifting doors. With the launch of Equip360 eCommerce and analytics modules, they now provide a world-class digital experience to match their top-of-the-line garage doors.

“GenAlpha’s expertise in the manufacturing industry helped us to make this decision. We wanted a partner who could understand our individual needs and always be there to advise or offer support. We’re excited for our customers to use the site and see first-hand how powerful this new digital offering is,” commented G.R. Regas, Vice President, OHD Parts.

A beautiful home with new garage doors.

“We’re delighted to have the opportunity to partner with The Overhead Door™ brand as they digitally expand on what has already been a successful parts business for a long time. We look forward to working alongside the OHD Parts team to reach their digital goals and ensure their customers have the self-service tools they need to provide faster and better service to their end customers. I can’t wait to see their growth in the coming years,” said Kris Harrington, CEO of GenAlpha Technologies.

About GenAlpha

GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers so much more than an eCommerce solution, with digital 2D and 3D parts manuals, RMA, Warranty, and Product Configurator tools, Equip360 is a complete solution for supporting all aspects of equipment support and maintenance. For more information, visit

About Overhead Door Corporation

Overhead Door™ brand, a brand of Overhead Door Corporation, has been one of the most trusted for garage doors and garage door openers in North America for 100 years. Through its dedicated network of more than 450 Overhead Door™ Distributors – which operate across the country under “Overhead Door Company” trade names – that provide superior service and expertise to consumers, the brand is easily recognized by its iconic Red Ribbon logo and “The Genuine. The Original.” slogan. For additional information, visit ©2024 Overhead Door Corporation.

The Overhead Door™ brand is a trademark and the Ribbon Logo is a registered trademark of Overhead Door Corporation.


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