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Kris Harrington — CEO Announcement

January 10, 2023, Brookfield, Wis— GenAlpha Technologies is excited to announce they’ve appointed a new Chief Executive Officer, Kristina (Kris) Harrington. Former CEO Stan Eames will be retiring and will remain involved as a member of the GenAlpha Board of Directors, providing strategic direction and oversight to the executive team.


Kris is one of the original Co-Founders of GenAlpha and has been full-time with the company since 2013. Before her time with the company, she worked in leadership roles in sales and aftermarket parts with Enerpac, Caterpillar, and Bucyrus International. Her career has spanned multiple countries, including Canada, Brazil, and Peru. A majority of her work has included working with internal stakeholders, dealers, and customers to deliver business results in aftermarket and original equipment sales.

Her previous role at GenAlpha was as the President and COO, and in that position, she’s helped numerous manufacturers transform their sales operations through the implementation of technology. She’s also been hands-on in establishing and maintaining customer relationships and ensuring they reach their digital goals.

Kris has established herself as a thought leader in the B2B digital transformation space and shares her vast knowledge and experience through blogs, webinars, podcasts, and social media. All of this experience is what made her a perfect fit for the position of CEO at GenAlpha.

“It has been a rewarding five years working with the GenAlpha team in its evolution from entrepreneurial roots to being a strong competitor in the B2B digital commerce market. Kris is an exceptional executive and will serve the company very well as CEO. I look forward to watching GenAlpha continue to grow and prosper as a leader in this exciting space.“, says Eames.

“I know that I speak for everyone at GenAlpha in thanking Stan for his leadership and dedication to our company.” Harrington says. “I could not be more honored to accept the position as our new CEO. At its core, GenAlpha is a group of smart, fun and experienced professionals who care about the digital commerce solutions we develop and the exceptional companies we serve. They are the reason I get excited about our next chapter of growth. As the adoption of digital tools continues to advance for original equipment manufacturers (OEMs), we will be there to support their transformation. My goal in leading this organization is to build on the achievements of the past 11 years…We will not only maintain our high level of standards in designing and building technology solutions, but we will also expand upon our impact in supporting the manufacturing industry at large.”

About GenAlpha Technologies


GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers so much more than an eCommerce solution, with digital 2D and 3D bills of materials catalogs, RMA, Warranty, and Product Configurator tools, Equip360 is a complete solution for supporting all aspects of equipment support and maintenance. Visit the GenAlpha website at www.genalpha.com for more details on the company and its offerings.


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