top of page

Digital Support Made Simple

Elevate your online presence and provide customers with the tools they need to excel in equipment support.

A heavy-duty truck
A man with a laptop in front of an interactive parts manual
Equip360 Logo

Built specifically to ease the process of doing business with manufacturers and distributors.


Equip360 gives customers real-time insights into inventory, pricing, order tracking, and more. It also improves efficiency for the business through the automation of routine tasks, and it makes repeat purchases easy.

Equip360 on 4 different devices
Product Configurator module
Product Configurator module
Product Registration Module
Product Registration Module
Warranty module
Warranty module
RMA module
RMA module
eCommerce module
eCommerce module
Interactive Parts Manuals module
Interactive Parts Manuals module
Analytics module
Interactive Parts Manuals module
Equip360 logo

The Future of Equipment Support is Here

Equip360 is a highly configurable platform designed to meet you wherever you are on your digital journey.  From whole goods product configuration to parts identification and purchasing, Equip360 has the tools you need to support your customers online over the life of the equipment.


Click on any area of our Equip360 wheel to learn more about each module.

Trusted by

Manufacturers and Distributors Around the World


Global Results with Equip360

Industries We Serve

A man in front of a heavy-duty vehicle
A specialty vehicle
A picture of a small part for a machine



Organizations We Belong To

Association of Equipment Distributors logo
Association of Equipment Manufacturers logo
Commerce Vehicle Solutions Network logo
Women in Manufacturing Logo

GenAlpha in the Media

Manufacturing Masters logo
A BROADcast for Manufacturers
The Hard Truth about B2B eCommerce
Blue Collar BS podcast
The CPQ podcast
Dojo Live podcast
The eCommerce Edge
The Heavy Duty Parts Report
WBSRocks show
Twenty Minute Collaborations podcast
Exit Your Way
Women in ERP
The eCommerce Success Series
Mavens of Manufacturing podcast

What Our Customers Are Saying

GenAlpha’s unparalleled knowledge of the manufacturing industry is what allows them to understand the intricate eCommerce needs of Gradall, which is why we’ve chosen them to implement their powerful Equip360 platform. At Gradall, we strive to offer our customers in the heavy equipment industry the most intuitive and effective solutions possible, which is exactly why GenAlpha was the perfect fit.

Mike Popovich

President of Gradall Industries, Inc.

Patterson Equipment has always prioritized customer-centric solutions, ensuring our clients receive nothing short of excellence. Embracing Equip360 from GenAlpha aligns seamlessly with our commitment to exceeding customer expectations.
A heavy-duty vehicle

Jeff Patterson

President of Patterson Equipment

Tiger Mowers has a history of manufacturing some of the best mowers in the country and making sure that our customers are always happy. That’s why we chose to implement Equip360 from GenAlpha. With this new digital platform, we can reach our digital goals and ensure we’re exceeding our customers’ expectations. I’m excited for this chance for us to grow online and looking forward to what the future holds.

Shawn Cleary

President of Tiger Mowers

Explore Our Latest
Announcements & Blog Posts

Subscribe to Our Newsletter

Discover the latest digital trends impacting OEMs, Specialty Vehicle, and Aftermarket Organizations, straight to your inbox.

bottom of page