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GenAlpha Technologies Announces Strategic Partnership with Karmak

Karmak and GenAlpha logos

May 17, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a new strategic partnership with Karmak, the foremost provider of business management solutions for the heavy-duty transportation industry. With over four decades of industry leadership, Karmak has forged an impeccable reputation for excellence, serving a global clientele comprising full-service truck dealerships, trailer dealerships, service shops, aftermarket distributors, and lease/rental businesses.

Through this partnership, GenAlpha Technologies and Karmak aim to redefine customer support by synergizing their expertise and technologies. That will be done by integrating the two platforms and making it seamless for Karmak’s data to be used in an eCommerce environment. The collaboration promises unparalleled value for clients seeking to integrate their back-end systems with customer-facing web solutions for equipment and parts support in the heavy-duty trucking sector.

“Our decision to partner with Karmak stems from their unending dedication to the heavy-duty industry and their proven track record of nurturing enduring client relationships,” stated Kris Harrington, CEO of GenAlpha Technologies. “Together, we will empower our clients with integrated business management and eCommerce tools, setting new benchmarks for excellence in customer support.”

Craig Grade, Director of Integrations, remarked, “We are thrilled to embark on this journey with GenAlpha Technologies. This partnership embodies our shared commitment to driving innovation and delivering increased value to our clients. By harnessing our collective expertise, we’re poised to unlock new opportunities and redefine the future of customer support in the heavy-duty trucking industry.”

About GenAlpha

GenAlpha Technologies collaborates with dealers and aftermarket organizations to assist them in their digital commerce journey. GenAlpha provides an easy-to-use eCommerce and analytics solution that fosters growth and improves customer satisfaction. Equip360 is a comprehensive solution that supports all aspects of equipment maintenance and support. For more information about the company and its offerings, please visit the GenAlpha website at

About Karmak

Karmak is a leading provider of business management solutions for the heavy-duty trucking industry. With over 40 years of experience, Karmak serves thousands of locations worldwide. They build solid partnerships with their clients, and their flagship solution, Karmak Fusion, is the original business management system designed specifically for the heavy-duty industry. Their dedicated teams are available to provide support from initial implementation to day-to-day use of Fusion. Learn more at


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