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Patterson Equipment Company is Implementing GenAlpha’s Equip360 Digital Platform

New Customer Announcement Patterson Equipment Company x GenAlpha

Brookfield, WI— Patterson Equipment Company will be implementing the eCommerce module of GenAlpha's digital platform, Equip360, in Q1 of the upcoming year. They specialize in sewer and utility maintenance equipment and are the top dealer for Super Products and Subsite in North America. Patterson Equipment has been in the industry for over 15 years and is committed to providing top-tier environmental equipment solutions to meet the demands of the sewer and utility maintenance industries.

The implementation of Equip360's eCommerce module marks a significant stride towards Patterson Equipment Company's dedication to elevating customer satisfaction and experience. This digital transformation aims to streamline operations, optimize the digital interface, and bolster support for their valued customers.

"Patterson Equipment has always prioritized customer-centric solutions, ensuring our clients receive nothing short of excellence. Embracing Equip360 from GenAlpha aligns seamlessly with our commitment to exceeding customer expectations," stated Jeff Patterson, President of Patterson Equipment Company.

Equip360's comprehensive digital offerings, including eCommerce capabilities and enhanced customer support, help to revolutionize parts and equipment sales. This transformative step promises an unparalleled digital experience for Patterson Equipment Company's customers.

"We are thrilled to collaborate with Patterson Equipment, a company that shares our values of prioritizing customer satisfaction and delivering excellence. The implementation of Equip360 will empower them to achieve their digital aspirations and redefine the standard of service offered to their customers. We eagerly anticipate the positive impact this partnership will bring," said Kris Harrington, President and CEO of GenAlpha Technologies.

About GenAlpha

GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers so much more than an eCommerce solution, with digital 2D and 3D bills of materials catalogs, RMA, Warranty, and Product Configurator tools, Equip360 is a complete solution for supporting all aspects of equipment support and maintenance. Visit the GenAlpha website at for more details on the company and its offerings.

About Patterson Equipment Company

Patterson Equipment Company has provided innovative and quality environmental equipment solutions to Texas and Louisiana since 2008. By representing the leading suppliers in the industry and building long-lasting relationships with our customers, we

continue to strengthen and expand in our market. This is reflected by Patterson Equipment being the #1 dealer for Super Products and Subsite in North America and consistently being a top dealer for all the manufacturers we represent. Learn more at

Patterson Equipment Company


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