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Gradall Industries, LLC Awards GenAlpha Contract for Development of New eStore—Set to Launch Soon

GenAlpha Technologies is implementing their Equip360 Digital Platform for two Gradall Industries, LLC product lines—Gradall hydraulic excavators for road, highway, and heavy construction, and Vacall sewer cleaners, hydro excavators, and street sweepers.

Brookfield, WI— GenAlpha is deploying Equip360’s eCommerce and interactive parts manual modules to provide an industry-leading online presence for two Gradall Industries, LLC product lines, Gradall and Vacall. GenAlpha’s Equip360 offers powerful capabilities which allow customer access to product pricing and availability as well as shipping information. This streamlined digital presence creates an unprecedented offering for Gradall Industries, LLC’s customers in the heavy equipment industry.

“GenAlpha’s unparalleled knowledge of the manufacturing industry is what allows them to understand the intricate eCommerce needs of Gradall, which is why we’ve chosen them to implement their powerful Equip360 platform. At Gradall, we strive to offer our customers in the heavy equipment industry the most intuitive and effective solutions possible, which is exactly why GenAlpha was the perfect fit,” commented Mike Popovich, President of Gradall Industries, Inc.

“Collaborating with the Gradall team has been a wonderful experience. Improving the parts ordering process and increasing equipment uptime is at the heart of Equip360 and we are ready to take Gradall’s customer experience to a new level. We value Gradall’s commitment to digital transformation and look forward to seeing them succeed,” added Kristina Harrington, President and COO of GenAlpha Technologies.

About GenAlpha Technologies

GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers so much more than an eCommerce solution, with digital 2D and 3D bills of materials catalogs, RMA, Warranty, and Product Configurator tools, Equip360 is a complete solution for supporting all aspects of equipment support and maintenance. Visit the GenAlpha website at for more details on the company and its offerings.

About Gradall Industries, LLC

For over 75 years, Gradall has been the leading manufacturer of specialized hydraulic excavation equipment. Every day, Gradall versatility gets more jobs done with fewer machines and less manpower. Armed with a rugged telescoping, tilting boom, Gradall machines are designed to deliver exceptional value on a wide range of applications in many industries and markets around the world. Visit the Gradall Industries website at for more information about the company and its products.

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