GenAlpha Technologies Announces Integration of Equip360 with VizSeek Visual Search

April 14, 2025, Brookfield, Wis — GenAlpha Technologies is excited to announce a new product integration between its Equip360 digital commerce solution and VizSeek, a leading provider of visual search technology for manufacturers and distributors.

VizSeek is known for its powerful visual search tools, which allow users to upload an image, whether from their phone, camera, or file library, and instantly search for visually similar products. This innovative tool helps eliminate the need for exact part numbers or names, streamlining product identification and improving the buying experience.

Now, customers of GenAlpha who also have a VizSeek account can take advantage of this visual search functionality directly within Equip360. The integration is represented by a camera icon in the search bar—clicking it opens the option to upload an image and begin the visual search process.

“Our goal is always to provide meaningful tools that enhance the user experience in ways that drive results,” said Kris Harrington, CEO of GenAlpha Technologies. “For customers who choose to leverage VizSeek, this integration offers a powerful new way to identify parts quickly and easily, improving both speed and accuracy in the buying process.”

“This collaboration is a win for industrial buyers and sellers alike,” said Jamie Tan, CEO and Co-Founder of VizSeek. “Working closely with GenAlpha, we’re making our visual search functionality more accessible within a digital commerce environment built specifically for manufacturers and distributors. It's exciting to see this come to life.”

About GenAlpha

GenAlpha Technologies partners with original equipment manufacturers, distributors, and aftermarket organizations to support their digital commerce journey. GenAlpha offers so much more than an eCommerce solution, with digital 2D and 3D bills of materials catalogs, RMA, Warranty, and Product Configurator tools. Equip360 is a complete solution for supporting all aspects of equipment support and maintenance. Visit the GenAlpha website at www.genalpha.com for more details on the company and its offerings.

About VizSeek

VizSeek is a pioneer in data extraction and visual search technology, helping businesses locate parts, products, and drawings using images instead of words. VizSeek makes unsearchable files searchable. By enabling searches through photos, sketches, 2D drawings, or 3D models, VizSeek eliminates the need to know exact part names or numbers. Their patented technology is especially valuable in manufacturing and engineering, where traditional search methods often fall short. VizSeek’s solutions reduce search time, improve productivity, and enhance the customer experience across a range of industries. Learn more at www.vizseek.com.