Client Overview Company:  Grote Industries Industry:  Vehicle Safety Systems and LED Lighting Headquarters:  Madison, Indiana Global Reach:  Serving customers worldwide across heavy-duty aftermarket, OEMs, and international distribution Digital Focus:  Centralized PIM and next-generation product data strategy B2BEA Award Finalist: A Testament to Digital Leadership Grote Industries, a global leader in vehicle lighting and safety systems, was named a finalist for the prestigiou

Discover why you're losing sales and how to reclaim them. Learn about the silent shift to online buying and how to stop losing sales today.

Discover why manufacturers and distributors must adapt to generative AI to stay visible. Learn how manufacturers and distributors can thrive.

Thinking about opening a new location? Discover why an online presence is crucial for reaching more customers. Explore the benefits of opening a new location online.

CLIENT OVERVIEW Industry: Specialty Vehicle Manufacturer Customer Base: Global network of dealers and internal business units Specialty:...

Discover how smart manufacturers are boosting Dealer Loyalty by simplifying parts processes. Improve Dealer Loyalty and grow your business now!

Discover how smart manufacturers are boosting Dealer Loyalty by simplifying parts processes. Improve Dealer Loyalty and grow your business now!

In the equipment and parts business, success has always been measured by relationships, responsiveness, and reliability. But what if the most loyal customers are quietly walking away, not because they stopped trusting you, but because you made it too hard to buy?

April 14, 2025, Brookfield, Wis — GenAlpha Technologies is excited to announce a new product integration between its Equip360 digital...

The MFG Connector is a podcast focused on advancing the manufacturing industry, diving into groundbreaking innovations shaping the...

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.

Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.

It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...

Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...