Brookfield, Wis. — GenAlpha Technologies is pleased to announce a new strategic partnership with Joyn Collective, a business transformation and change enablement firm that helps organizations turn strategic priorities into measurable results. Manufacturers and distributors are at varying stages in their digital journeys. Some have a clear vision, defined priorities, and are ready to invest in technology that improves the customer or dealer experience. Others know they need to

Client Overview Company: Broce Broom Industry: Industrial Equipment Manufacturing Sales Model: Dealer network with direct digital commerce capabilities Customer Base: Dealers, contractors, and end users Platform: Equip360 eCommerce & Configurator The Opportunity: Turning Digital Commerce into a Growth Engine Broce Broom recognized early that digital commerce could play a much larger role in how they engaged customers and drove revenue. Their leadership saw an opportunity to e

Customer Salford Group Agricultural Equipment Manufacturer The Challenge Salford's sales organization wanted complete visibility into customer quoting and ordering activities within Salesforce without disrupting its existing sales process. Sales representatives relied on Equip360 to configure highly complex equipment, generate accurate pricing, and create customer quotes and orders. While Equip360 was the system of engagement for product configuration, Salesforce served as th

Client Overview: Company: Salford Group Industry: Agricultural machinery manufacturing (OEM) Founded: 1978 Customer Base: North American dealer network plus international markets Background Salford Group is a prominent North American manufacturer specializing in innovative agricultural equipment. They are recognized for precision machinery, including tillage tools, nutrient/seed application systems, air carts, and spreaders. With a vast dealer network across North America, S

Discover how AI aftermarket solutions can transform your business. Build a strong foundation today to leverage AI aftermarket growth tomorrow.

Client Overview Company: Grasshopper Mowers Industry: Outdoor Power Equipment (OEM) Founded: 1969 Customer Base: North American dealer network plus international markets Recognition: Winner of “2024 NAEDA Dealer’s Choice Award” Previous System: Downloadable desktop ordering application for dealers The Challenge: A Strong Product Undermined by a Clunky Digital Experience Grasshopper Mowers has built a reputation as one of the most trusted names in commercial mowing and t

Discover the true meaning of digital transformation and why most definitions miss the mark. Explore how digital transformation impacts real operations.

Client Overview Company: Alamo Group - Recycling & Tree Care Division Industry: Industrial Equipment & Aftermarket Services Brands: Morbark Rayco Boxer Denis Cimaf Timberwolf Sales Model: Authorized dealer network Customer Base: Dealers and their end users Previous System: Multiple brand-specific websites and disconnected service channels The Challenge: A Fragmented Digital Experience for Dealers Operating through a nationwide dealer network, Morbark, Rayco, Boxer, De

Client Overview Company: Grote Industries Industry: Vehicle Safety Systems and LED Lighting Headquarters: Madison, Indiana Global Reach: Serving customers worldwide across heavy-duty aftermarket, OEMs, and international distribution Digital Focus: Centralized PIM and next-generation product data strategy B2BEA Award Finalist: A Testament to Digital Leadership Grote Industries, a global leader in vehicle lighting and safety systems, was named a finalist for the prestigiou

Discover why you're losing sales and how to reclaim them. Learn about the silent shift to online buying and how to stop losing sales today.

Discover why manufacturers and distributors must adapt to generative AI to stay visible. Learn how manufacturers and distributors can thrive.

Thinking about opening a new location? Discover why an online presence is crucial for reaching more customers. Explore the benefits of opening a new location online.

CLIENT OVERVIEW Industry: Specialty Vehicle Manufacturer Customer Base: Global network of dealers and internal business units Specialty:...

Discover how smart manufacturers are boosting Dealer Loyalty by simplifying parts processes. Improve Dealer Loyalty and grow your business now!

Discover how smart manufacturers are boosting Dealer Loyalty by simplifying parts processes. Improve Dealer Loyalty and grow your business now!

In the equipment and parts business, success has always been measured by relationships, responsiveness, and reliability. But what if the most loyal customers are quietly walking away, not because they stopped trusting you, but because you made it too hard to buy?

April 14, 2025, Brookfield, Wis — GenAlpha Technologies is excited to announce a new product integration between its Equip360 digital...

The MFG Connector is a podcast focused on advancing the manufacturing industry, diving into groundbreaking innovations shaping the...

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.