CASE STUDY
Grasshopper Mowers is Expanding Dealer Engagement with Equip360
CLIENT OVERVIEW
Company: Grasshopper Mowers
Industry: Outdoor Power Equipment (OEM)
Founded: 1969
​Customer Base: North American dealer network plus international markets
Recognition: Winner of “2024 NAEDA Dealer’s Choice Award”
Previous System: Downloadable desktop ordering application for dealers
THE CHALLENGE
A Strong Product Undermined by a Clunky Digital Experience
GETTING OUTPACED
Grasshopper Mowers has built a reputation as one of the most trusted names in commercial mowing and turf renovation equipment. Their products are widely respected for durability, serviceability, and long-term value — a reputation cemented by winning the NAEDA Dealer’s Choice Award.
But while the equipment was industry-leading, the digital tools provided to support dealers weren’t keeping pace.
Grasshopper’s ordering platform required dealers to download and install a desktop application on their computers. Though functional, the system introduced several persistent challenges that were increasingly out of step with dealer expectations.
KEY PAIN POINTS
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Disrupted workflows: Frequent required software updates throughout the year often caused delays and interruptions
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Disrupted workflows: Frequent required software updates throughout the year often caused delays and interruptions
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Slow onboarding: Training new dealers and employees on the system added unnecessary complexity
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Lack of mobility: The system wasn’t accessible from mobile devices or tablets — a growing expectation in the field
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Dealer dissatisfaction: The software experience didn’t reflect the professionalism and ease-of-use of the Grasshopper brand
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No opportunity to expand into B2C ecommerce
Grasshopper recognized that to protect dealer relationships and future-proof operations, their digital tools had to evolve.
THE SOLUTION
Transitioning to Equip360
MODERNIZATION
To modernize the dealer experience, Grasshopper partnered with GenAlpha to implement Equip360 — a web-based, fully responsive digital platform designed specifically for manufacturers and OEMs.
Equip360 replaced the need for installed software with a centralized, intuitive platform that’s accessible anytime, on any device.suals, all automatically updated as information evolves. ​
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WHAT EQUIP360 DELIVERED:
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A web-based dealer portal — no downloads, no installs
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Access from any device: desktop, tablet, or mobile
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Real-time inventory, pricing, and order tracking
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Integrated parts lookup tools with visual diagrams and product data
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A user-friendly experience that’s easy to adopt across teams and locations
The transition was designed to be seamless — allowing Grasshopper to bring its dealers into a new digital experience without disrupting daily operations.
THE RESULTS
Elevating the Digital Experience For Customers
KEY TAKEAWAYS
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Convenience matters: Even the most reliable products can be held back by inefficient systems.
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A better platform supports stronger relationships: Equip360 helped Grasshopper reduce dealer frustration and realign with expectations.
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Modernization doesn’t have to mean disruption: The transition was smooth, with minimal internal training and zero dealer downtime.
CONCLUSION
Grasshopper Gains a New Competitive Edge
A STREAMLINED PLATFORM
With Equip360, Grasshopper Mowers was able to close the gap between its industry-leading equipment and its digital experience. Dealers now benefit from a streamlined, accessible platform that mirrors the efficiency and reliability of the machines they trust.
This shift not only improved day-to-day transactions — it strengthened Grasshopper’s competitive edge in an evolving market where digital convenience is no longer optional.
Make Digital Support Simple for Your Customers
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