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CUSTOMER SUCCESS STORY

ERP Change Without Customer Disruption

CLIENT OVERVIEW

Industry: Specialty Vehicle Manufacturer

Customer Base: Global network of dealers and internal business units

​Specialty: Manufacturing and distribution of complex, configurable equipment

Project Milestone: ERP migration from Baan to Microsoft Dynamics 365 (D365)

THE CHALLENGE

​

Keeping eCommerce Running During a Major Transition​​

​​​When this OEM decided to replace its long-standing Baan ERP with Microsoft Dynamics 365, the move affected nearly every part of the business. Finance, warehousing, sales, and customer service were all being restructured around the new system.

 

But one thing couldn’t change: the ability for dealers and internal teams to place and manage orders through Equip360. A disruption at this stage of the business would have meant frustrated users and delays in getting equipment and parts where they were needed.

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KEY CONSIDERATIONS

  • ​​Preventing order and pricing interruptions during the ERP switch

  • Rebuilding data flows to match D365’s structure

  • Ensuring sales, inventory, and pricing logic carried over correctly

  • Coordinating across global teams with different schedules and priorities

  • Meeting a tight go-live deadline with high visibility inside the organization

THE SOLUTION

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Integration Built Around Business Continuity

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  • Built custom connections between Equip360 and D365

  • Set up real-time synchronization for orders, inventory, and pricing

  • Adjusted workflows to reflect D365’s new business logic

  • Conducted multiple validation and testing cycles before launch

  • Worked closely with both internal teams and outside partners to resolve issues quickly

STEPS TAKEN

​​​​From the earliest planning sessions, the goal was clear: keep Equip360 reliable for end users while making sure it worked seamlessly with the new ERP.

 

GenAlpha’s role was to adapt the existing eCommerce solution to D365 without creating additional hurdles for dealers or internal staff. That meant focusing on the practical details: how orders moved through the system, how pricing was applied, and how data remained consistent on both sides. ​

THE OUTCOME

A Smooth Transition in a 

Complex Environment​​

The ERP migration went live without major disruption to the dealer network or internal operations. Equip360 continued to function as expected, giving users confidence that day-to-day processes would not be interrupted by the backend change. The IT director reflected on the collaboration in a post-go-live message:

"

I want to express my appreciation to our partners at GenAlpha. Tony Sitterly, Annabel Briquet, and Aaron Wojnowiak, thank you for being incredible collaborators throughout this journey. Your efforts in ensuring a seamless website transition, your responsiveness, and your problem-solving mindset were all critical to our success.

 

This project has been a testament to what is possible when highly capable, passionate, and committed individuals come together with a shared goal. Our successful transition from Baan to D365 represents more than just a technical achievement — it reflects the strength of this team, the clarity of our vision, and the power of execution.

 

Thank you for being part of this transformational effort. I am personally grateful for the opportunity to work with such a talented and dedicated group of professionals. Your contributions have not only delivered results — they have built the foundation for our continued success.

"

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RESULTS & IMPACT​​​​

STEPS TAKEN

  • ​​Large technology changes don’t have to derail customer-facing systems if integration is handled with care.

  • Flexibility in both technology and collaboration is critical when multiple teams and time zones are involved.

  • Consistent testing and validation are just as important as the initial design.

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CONCLUSION

ERP Transitions Are Rarely Simple,
But They Don't Have To Be Disruptive.

In this case, careful planning, steady communication, and a focus on keeping the end-user experience stable made it possible to complete the migration without major issues.

 

For manufacturers and distributors facing similar changes, the experience highlights the importance of treating integration as a shared effort—one that requires technical skill, adaptability, and a focus on the people who rely on the system every day.

 

At GenAlpha, we see change not as a barrier, but as an opportunity to strengthen relationships, evolve our solutions, and prove the value of true partnership.

Make Digital Support Simple for Your Customers

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