Celebrating Digital Excellence: Honoring Grote Industries and TICO for B2B eCommerce Innovation

Brookfield, WI—GenAlpha Technologies is proud to share that two customers, Grote Industries (Grote) and Terminal Investment Corporation (TICO), were recently named finalists for the B2B eCommerce Awards at B2B eCommerce World Americas 2025. This recognition highlights the growth, innovation, and digital leadership each organization has demonstrated through their Equip360 webstores.

Grote, a global manufacturer and distributor of safety systems for automotive and heavy-duty truck markets, earned a finalist placement for Best B2B User Experience Design. Their team has used Equip360 to build an online experience that reflects the high standards of the industry they serve. With a clean design, intuitive navigation, and clear access to product details, inventory, and ordering, their webstore helps customers quickly find the safety and lighting solutions they need. Their commitment to thoughtful design and customer clarity sets a strong example for digital excellence.

TICO, a leading manufacturer of terminal tractors serving port operations, distribution centers, and industrial customers, was recognized as a finalist for Mid-Market B2B eCommerce Manufacturer of the Year. Their team has leveraged Equip360 to simplify the complexity of their parts ecosystem with custom pricing, detailed catalog structures, and streamlined workflows that reflect the unique demands of their industry. By giving dealers and customers clearer visibility into parts availability and an easier path to purchase, TICO has created a digital experience that supports uptime and operational efficiency. Their commitment to enhancing customer service through modern tools continues to set them apart.

“We are thrilled to see Grote and TICO recognized for the incredible work their teams are doing,” said Kris Harrington, CEO of GenAlpha Technologies. “They continue to push what is possible with Equip360, using the platform to create thoughtful, efficient experiences for their customers. Their success is well deserved.”

About GenAlpha Technologies

GenAlpha Technologies partners with manufacturers, distributors, and aftermarket organizations throughout their digital commerce journey. The company delivers an easy-to-use eCommerce and analytics solution that helps teams grow revenue and strengthen customer satisfaction. Equip360 supports all aspects of equipment maintenance and support. To learn more, visit genalpha.com.

About Grote Industries

Founded in 1901, Grote Industries has been a pioneer in vehicle-system solutions, beginning with rugged stop-lights and evolving into advanced LED and vehicle-system technologies. Quality and purpose guide their work: they focus on why they do it, not just what they make. With rigorous quality planning and environmental testing, Grote meets the demanding standards of leading commercial-vehicle manufacturers. Learn more at https://www.grote.com/.

About TICO

TICO is mission-driven to be the most respected provider of equipment and services in the port, terminal, distribution, logistics, and intermodal space. As a service provider, TICO partners with leading ports, terminal operators, and transportation enterprises, adding value in their business that is not available from others. As a manufacturer of terminal tractors and trailers, TICO leverages their unique fleet operating and maintenance knowledge to be the one true innovator for the real world. For more information on TICO, visit their website at http://ticotractors.com.