Client Overview Company:  Grote Industries Industry:  Vehicle Safety Systems and LED Lighting Headquarters:  Madison, Indiana Global Reach:  Serving customers worldwide across heavy-duty aftermarket, OEMs, and international distribution Digital Focus:  Centralized PIM and next-generation product data strategy B2BEA Award Finalist: A Testament to Digital Leadership Grote Industries, a global leader in vehicle lighting and safety systems, was named a finalist for the prestigiou

GenAlpha's CEO, Kris Harrington, joins the inaugural Women in B2B eCommerce  episode of the B2B eCommerce Show from the B2B eCommerce Association to talk with host Sarah Falcon and fellow guests Samantha Schwartz and Marta Dalton about their paths in digital commerce. They share honest stories about breaking into the industry, navigating male-dominated environments, and building confidence and leadership styles that feel true to who they are. The conversation also looks ahea

Discover why manufacturers and distributors must adapt to generative AI to stay visible. Learn how manufacturers and distributors can thrive.

The Challenge Today, manufacturers/sellers have a legal obligation to provide warnings about product dangers that become known after the...

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.

Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...

GenAlpha’s president explained the problems she saw that led to the founding of GenAlpha. This video is an excerpt from Exit Your Way’s...

Video Summary Many organizations devote most of their time attracting new customers and don’t think about their existing ones. Focusing...

B2B eCommerce requires an organized sales structure that can adequately manage the intricacies of each step of the selling process....

We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B...