Client Overview Company: Grote Industries Industry: Vehicle Safety Systems and LED Lighting Headquarters: Madison, Indiana Global Reach: Serving customers worldwide across heavy-duty aftermarket, OEMs, and international distribution Digital Focus: Centralized PIM and next-generation product data strategy B2BEA Award Finalist: A Testament to Digital Leadership Grote Industries, a global leader in vehicle lighting and safety systems, was named a finalist for the prestigiou

GenAlpha's CEO, Kris Harrington, joins the inaugural Women in B2B eCommerce episode of the B2B eCommerce Show from the B2B eCommerce Association to talk with host Sarah Falcon and fellow guests Samantha Schwartz and Marta Dalton about their paths in digital commerce. They share honest stories about breaking into the industry, navigating male-dominated environments, and building confidence and leadership styles that feel true to who they are. The conversation also looks ahea

Discover why manufacturers and distributors must adapt to generative AI to stay visible. Learn how manufacturers and distributors can thrive.

The Challenge Today, manufacturers/sellers have a legal obligation to provide warnings about product dangers that become known after the...