GenAlpha TechnologiesApr 101 minVideoOvercoming Channel Conflict for B2B Manufacturers WebinarKris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...
GenAlpha TechnologiesJun 20, 20225 minVideoWhy GenAlpha was FoundedGenAlpha’s president explained the problems she saw that led to the founding of GenAlpha. This video is an excerpt from Exit Your Way’s...
tmaloney15May 19, 20221 minVideoHow to Grow Your Business by Increasing Average Order ValueVideo Summary Many organizations devote most of their time attracting new customers and don’t think about their existing ones. Focusing...
GenAlpha TechnologiesMar 16, 20213 minBlogDetermining Readiness for eCommerce: Evaluating Your Sales Operations Management StrategyB2B eCommerce requires an organized sales structure that can adequately manage the intricacies of each step of the selling process....
GenAlpha TechnologiesDec 17, 20207 minBlog3 Strategies for Ensuring eCommerce Launch SuccessWe’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B...