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How Digital Solutions Can Simplify Product Registration and Warranty Management
In this blog, we explore how digital solutions transform efficiency and strengthen the relationship between manufacturers and dealers.

GenAlpha Technologies
Jul 26, 20243 min read


A Mid-Year Aftermarket Update
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

John Blodgett
Jul 10, 20242 min read


A BROADcast for Manufacturers
About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who want to share their diverse...

GenAlpha Technologies
Jul 3, 20241 min read


Customer Success Story: Tiger Mowers
Industry:Â Manufacturing (Boom, Flail, and Rotary Mowers) Solution:Â Equip360 Interactive Parts manuals 81,000+ Products Sold Online 300+...

GenAlpha Technologies
Jul 2, 20242 min read


What B2B Buyers Really Want: A Guide for Manufacturers and Distributors
Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.

GenAlpha Technologies
Jun 17, 20243 min read


MacKay & Company recently released their 2024 U.S. Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

John Blodgett
Jun 12, 20241 min read


The ABCs of ERP & Beyond Podcast
The ABCs of ERP and Beyond podcast is hosted by Peter Nicholson & Nirav Shah and provides updates and behind-the-scenes stories about the...

GenAlpha Technologies
Jun 11, 20241 min read


Aftermarket Excellence: Harnessing Online Selling for Growth
Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.

GenAlpha Technologies
May 21, 20243 min read


GenAlpha Technologies Announces Strategic Partnership with Karmak
May 17, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a new strategic partnership with Karmak, the foremost...

GenAlpha Technologies
May 17, 20242 min read


GenAlpha Technologies and Mavenoid Partner to Elevate Customer Support through AI
May 7th, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a strategic partnership with Mavenoid, the intelligent...

GenAlpha Technologies
May 8, 20242 min read


2024 AEM Product Safety & Stewardship Conference and Liability Seminar
The 2024 AEM Product Safety & Stewardship Conference and Product Liability Seminar took place at the Crowne Plaza Chicago O'Hare in...

GenAlpha Technologies
Apr 30, 20241 min read


Are B2B Sales on Amazon Incremental or Cannibalistic?
This blog post is from GenAlpha partner, Enceiba. At Enceiba, we work with mid-market and very large B2B manufacturers on building and...

Enceiba
Apr 29, 20244 min read


Customer Success Story: M-B Companies
Industry:Â Commercial and Industrial Equipment Manufacturer Solution:Â Interactive Parts manuals 2,422 Equipment Parts Manuals 72%...

GenAlpha Technologies
Apr 22, 20242 min read


Market Share and Market Potential in the Aftermarket: What’s the Difference?
There is considerable profit to be had from improving sales performance in the aftermarket for OEMs. These sales are on average at least...

GenAlpha Technologies
Apr 16, 20243 min read


Building Customer Loyalty in Manufacturing Companies: The Role of Value Creators and Maintainers
This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting...

Sam Klaidman
Apr 2, 20246 min read
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