B2B eCommerce for the Automotive OEM & Heavy Equipment Industries
GenAlpha's CEO, Kris Harrintong appeared on a recent episode of The eCommerce Edge Podcast with Jason Greenwood. Show Notes In this...
top of page
GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
Search
GenAlpha Technologies
- May 22
- 1 min
Digital Self-Service for Manufacturers: Adapt or Risk Being Left Behind
GenAlpha's CEO, Kristina Harrington, appeared on a recent episode of dojo live. Dojo live is a show that brings together influential...
GenAlpha Technologies
- May 18
- 3 min
How Can I Simplify the Order Process for Technical Products?
In today's fast-paced world, customers are seeking the fastest and safest ways to get their job done efficiently. For OEM and aftermarket...
GenAlpha Technologies
- May 17
- 5 min
How Much Does an eCommerce Website Cost? Unveiling the True Value for Manufacturers
In today's digital age, eCommerce has become a crucial avenue for businesses to expand their reach and boost sales. However, many...
GenAlpha Technologies
- Apr 21
- 1 min
Make More Money with Parts by Leveraging Web Data
GenAlpha and MARKT-PILOT provide the tools machinery OEMs need to grow spare part revenue. We've partnered up to showcase the potential...
GenAlpha Technologies
- Apr 12
- 3 min
Moving Away from an Order-Taking Culture: 5 Strategies for OEM and After-Sales Leaders
In today's dynamic business environment, staying competitive requires a more dynamic approach to utilizing your organization's valuable...
GenAlpha Technologies
- Apr 10
- 1 min
Overcoming Channel Conflict for B2B Manufacturers Webinar
Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...
GenAlpha Technologies
- Mar 24
- 1 min
Mavens of Manufacturing Ep. 103: Aftermarket Parts Sales Management
Mavens of Manufacturing is a LIVE video series that celebrates women in manufacturing. From the shop floor to the c-suite, they shine a...
GenAlpha Technologies
- Mar 16
- 3 min
OEMs: Shift Your Aftermarket Strategy from Reactive to Proactive
Original equipment manufacturers (OEMs) make various efforts to reach a larger market segment and grow their businesses for increased...
GenAlpha Technologies
- Feb 21
- 1 min
Twenty Minute Collaborations Podcast—The Rewards of Teamwork
GenAlpha's CEO, Kris Harrington appeared on a recent episode of Twenty Minute Collaborations with Gregg Potter. Show Notes Kris...
GenAlpha Technologies
- Feb 19
- 3 min
Digital Self-Service: The Key to Staying Competitive in Today's Digital-First World
The most important reason original equipment manufacturers (OEMs) need to implement digital self-service technologies now is because we...
GenAlpha Technologies
- Jan 20
- 5 min
4 Steps for OEMs to Grow Their Dealer Sales
The most significant way to grow your dealer sales is to ease the process of doing business with you. Dealers have lots of options. And...
GenAlpha Technologies
- Jan 17
- 2 min
Kris Harrington — CEO Announcement
January 10, 2023, Brookfield, Wis— GenAlpha Technologies is excited to announce they’ve appointed a new Chief Executive Officer, Kristina...
GenAlpha Technologies
- Dec 21, 2022
- 1 min
A BROADcast for Manufacturers
About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who wanted to share their diverse...
GenAlpha Technologies
- Dec 16, 2022
- 3 min
Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services
It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...
bottom of page