3 More Reasons Why OEMs Should Start Their Digital Journey
The manufacturing world has seen many ups and downs in the last few years. But there are promising signs that the industry is growing and...
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GenAlpha Technologies
- Sep 12, 2022
- 5 min
The Incredible Opportunity to Capitalize on eCommerce
Optimizing your website, support operations, and management software can help you land more sales and claim more market share. The fact...
Kevin Heisler
- Sep 7, 2022
- 3 min
The Role of Analytics in eCommerce
What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...
GenAlpha Technologies
- Aug 19, 2022
- 1 min
Women in ERP: August 2022
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...
GenAlpha Technologies
- Aug 17, 2022
- 5 min
5 Things Equipment Owners and Operators Want from OEMs and Dealers
Industrial purchasing has changed a lot in recent years. With over 40% of buyers wanting to buy directly from manufacturers, there has...
GenAlpha Technologies
- Aug 3, 2022
- 2 min
GenAlpha Announces Partnership with Balance
June 28th, 2022, Brookfield, Wis.— GenAlpha Technologies has entered into a strategic partnership with Balance. Balance is a payments...
GenAlpha Technologies
- Aug 1, 2022
- 2 min
GenAlpha Announces Partnership with Terralingua
July 29th, 2022, Brookfield Wis.— GenAlpha Technologies has entered into a strategic partnership with Terralingua. Terralingua is a...
GenAlpha Technologies
- Jul 15, 2022
- 1 min
The Hard Truth About B2B eCommerce Podcast
Leveraging B2B eCommerce to Sell Parts as a Manufacturer Show Notes Kristina Harrington is the President of Gen Alpha, a B2B eCommerce...
GenAlpha Technologies
- Jul 8, 2022
- 1 min
Women in ERP: July 2022
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...
GenAlpha Technologies
- Jun 30, 2022
- 2 min
5 Steps for eCommerce Success: Step 3: Uncover Product and Customer Insights – Analytics
Having an eCommerce site is an important step toward long-term success, but without being able to analyze the site it will never reach...
GenAlpha Technologies
- Jun 30, 2022
- 3 min
5 Steps for eCommerce Success: Step 4 – Acting on your Insights
We talked about why analytics are so important in Step 3, but the real value comes when you do something with your data. For many...
GenAlpha Technologies
- Jun 30, 2022
- 2 min
5 Steps for eCommerce Success: Step 5 – Revenue Growth
You’ve accomplished all 4 steps, and now it’s time for the final one—revenue growth. Growth in Revenue comes once you have a deeper...
GenAlpha Technologies
- Jun 30, 2022
- 3 min
5 Steps for eCommerce Success: Step 2 – Implement eCommerce
After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind...
GenAlpha Technologies
- Jun 30, 2022
- 3 min
5 Steps for eCommerce Success: Step 1- Defining the Customer Journey
When it comes to eCommerce, there are really two key stakeholders, the customers who buy products and services online, and the businesses...
GenAlpha Technologies
- Jun 23, 2022
- 1 min
The CPQ Podcast
Episode Summary In this episode, you hear from Kristina Harrington, Founder, President and COO of GenAlpha Technologies. Kristina...
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