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GenAlpha Resources
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GenAlpha Technologies
Jul 2, 20242 min read
Customer Success Story: Tiger Mowers
Industry:Â Manufacturing (Boom, Flail, and Rotary Mowers) Solution:Â Equip360 Interactive Parts manuals 81,000+ Products Sold Online 300+...


GenAlpha Technologies
Jun 17, 20243 min read
What B2B Buyers Really Want: A Guide for Manufacturers and Distributors
Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.


John Blodgett
Jun 12, 20241 min read
MacKay & Company recently released their 2024 U.S. Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

GenAlpha Technologies
Jun 10, 20241 min read
The ABCs of ERP & Beyond Podcast
The ABCs of ERP and Beyond podcast is hosted by Peter Nicholson & Nirav Shah and provides updates and behind-the-scenes stories about the...


GenAlpha Technologies
May 21, 20243 min read
Aftermarket Excellence: Harnessing Online Selling for Growth
Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.


GenAlpha Technologies
May 17, 20242 min read
GenAlpha Technologies Announces Strategic Partnership with Karmak
May 17, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a new strategic partnership with Karmak, the foremost...


GenAlpha Technologies
May 8, 20242 min read
GenAlpha Technologies and Mavenoid Partner to Elevate Customer Support through AI
May 7th, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a strategic partnership with Mavenoid, the intelligent...

GenAlpha Technologies
Apr 30, 20241 min read
2024 AEM Product Safety & Stewardship Conference and Liability Seminar
The 2024 AEM Product Safety & Stewardship Conference and Product Liability Seminar took place at the Crowne Plaza Chicago O'Hare in...


Enceiba
Apr 29, 20244 min read
Are B2B Sales on Amazon Incremental or Cannibalistic?
This blog post is from GenAlpha partner, Enceiba. At Enceiba, we work with mid-market and very large B2B manufacturers on building and...


GenAlpha Technologies
Apr 22, 20242 min read
Customer Success Story: M-B Companies
Industry:Â Commercial and Industrial Equipment Manufacturer Solution:Â Interactive Parts manuals 2,422 Equipment Parts Manuals 72%...


GenAlpha Technologies
Apr 15, 20243 min read
Market Share and Market Potential in the Aftermarket: What’s the Difference?
There is considerable profit to be had from improving sales performance in the aftermarket for OEMs. These sales are on average at least...


Sam Klaidman
Apr 2, 20246 min read
Building Customer Loyalty in Manufacturing Companies: The Role of Value Creators and Maintainers
This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting...


GenAlpha Technologies
Mar 13, 20242 min read
Overhead Door Corporation has Implemented GenAlpha’s Equip360 Digital Platform
Overhead Door Corporation has launched Equip360 to give their distributors an enhanced digital purchasing experience and increased support.


GenAlpha Technologies
Mar 7, 20242 min read
How long does it take to launch an eCommerce site?
So, you've got a vision for your eCommerce site—a digital storefront that showcases your top-of-the-line equipment and parts, ready to...


GenAlpha Technologies
Feb 12, 20243 min read
Why eCommerce Is Essential for Building Customer Loyalty
Imagine this scenario: You're a company that has built a solid relationship with your buyers. They love your products and frequently...
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