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The Industrial Marketing Leaders Podcast
The Industrial Marketing Leaders Podcast is designed for industrial manufacturers looking to elevate their business strategies. It...

GenAlpha Technologies
Dec 10, 20241 min read


The Manufacturing Connector Podcast
The MFG Connector is a podcast focused on advancing the manufacturing industry, diving into groundbreaking innovations shaping the...

GenAlpha Technologies
Dec 2, 20241 min read


2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry
Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

GenAlpha Technologies
Nov 13, 20243 min read


Unlocking Sales Potential: Why Salespeople Embrace eCommerce and Customer Portals
eCommerce and self-service portals are powerful allies for sales teams, enhancing their productivity and job satisfaction.

GenAlpha Technologies
Oct 25, 20242 min read


Why do Customers Churn? Understanding Churn Using Machine Learning-based Analysis
This blog post is from GenAlpha partner, Bubo.ai . In every sector, customer churn is a constant challenge. For one reason or another,...

Bubo.ai
Oct 22, 20243 min read


6 Ways Customer Portals Can Transform Your Aftermarket Sales
A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

GenAlpha Technologies
Sep 12, 20244 min read


To Display Pricing Online or Not: A Debate for Many Organizations
Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.

GenAlpha Technologies
Aug 15, 20243 min read


MacKay & Company recently released their 2024 Canadian Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

John Blodgett
Aug 7, 20242 min read


How Digital Solutions Can Simplify Product Registration and Warranty Management
In this blog, we explore how digital solutions transform efficiency and strengthen the relationship between manufacturers and dealers.

GenAlpha Technologies
Jul 26, 20243 min read


A Mid-Year Aftermarket Update
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

John Blodgett
Jul 10, 20242 min read


A BROADcast for Manufacturers
About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who want to share their diverse...

GenAlpha Technologies
Jul 3, 20241 min read


Customer Success Story: Tiger Mowers
Industry: Manufacturing (Boom, Flail, and Rotary Mowers) Solution: Equip360 Interactive Parts manuals 81,000+ Products Sold Online 300+...

GenAlpha Technologies
Jul 2, 20242 min read


What B2B Buyers Really Want: A Guide for Manufacturers and Distributors
Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.

GenAlpha Technologies
Jun 17, 20243 min read


MacKay & Company recently released their 2024 U.S. Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

John Blodgett
Jun 12, 20241 min read


The ABCs of ERP & Beyond Podcast
The ABCs of ERP and Beyond podcast is hosted by Peter Nicholson & Nirav Shah and provides updates and behind-the-scenes stories about the...

GenAlpha Technologies
Jun 11, 20241 min read
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