How to Grow Your Business by Increasing Average Order Value
Video Summary Many organizations devote most of their time attracting new customers and don’t think about their existing ones. Focusing...
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GenAlpha Technologies
- May 18, 2022
- 3 min
5 Ways Product Configurators can Transform Sales for Manufacturers
Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...
GenAlpha Technologies
- May 2, 2022
- 2 min
The eCommerce Success Series
Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...
GenAlpha Technologies
- Apr 20, 2022
- 3 min
How OEMs Can Leverage Interactive Parts Manuals for Aftermarket Success
Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But...
GenAlpha Technologies
- Apr 19, 2022
- 2 min
GenAlpha Announces New Partnership with Middlesex Consulting
April 14, 2022, Brookfield, Wis. — GenAlpha Technologies has entered into a strategic partnership with Middlesex Consulting. The...
GenAlpha Technologies
- Mar 16, 2022
- 3 min
Why OEMs Can’t Wait any Longer to get into eCommerce
What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....
GenAlpha Technologies
- Feb 18, 2022
- 2 min
GenAlpha Announces the Next Generation in Equipment Support – Equip360
(BROOKFIELD, WI) February 18, 2022—GenAlpha Technologies, a leading eCommerce, eCatalog, and Analytics solution provider for original...
GenAlpha Technologies
- Feb 16, 2022
- 2 min
Customer Success Story: Broce Broom
Family-owned, Broce Manufacturing, is the leading producer of construction and industrial-style street sweepers, with dealers in over 100...
GenAlpha Technologies
- Jan 31, 2022
- 3 min
What a Changing Buyer Demographic Means for Manufacturers
The manufacturing industry has undergone a lot of changes lately. Whether it’s a global pandemic, resource shortages, or supply chain...
GenAlpha Technologies
- Jan 8, 2022
- 2 min
GenAlpha Announces Partnership with Digital River
January 8, 2021, BROOKFIELD, Wis.― GenAlpha Technologies has entered a strategic partnership with Digital River, the most experienced...
GenAlpha Technologies
- Dec 16, 2021
- 2 min
GenAlpha Enters Strategic Partnership with Monroe Truck Equipment
December 16, 2020, BROOKFIELD, Wis. ― GenAlpha Technologies has entered a strategic partnership with Monroe Truck Equipment to offer...
GenAlpha Technologies
- Dec 15, 2021
- 2 min
GenAlpha Announces Partnership with HATCH quantified
December 14th, 2021, Brookfield, Wis. — GenAlpha Technologies has entered into a strategic partnership with HATCH quantified. They are a...
GenAlpha Technologies
- Dec 14, 2021
- 2 min
ERP Integration – Yes or No?
When launching eCommerce, ERP integration plays a vital role in providing the data that automates many routine customer-facing business...
GenAlpha Technologies
- Nov 12, 2021
- 1 min
GenAlpha Expands eCommerce Solution to Serve Dealers
GenAlpha Technologies, an eCommerce solution provider for industrial equipment businesses, has expanded the features and functionality of...
GenAlpha Technologies
- Nov 8, 2021
- 3 min
How Product Information can Transform eCommerce for Manufacturers
Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...
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