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GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
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B2B eCommerce for the Automotive OEM & Heavy Equipment Industries
GenAlpha's CEO, Kris Harrintong appeared on a recent episode of The eCommerce Edge Podcast with Jason Greenwood. Show Notes In this...
GenAlpha Technologies
Jun 1, 20231 min read
Digital Self-Service for Manufacturers: Adapt or Risk Being Left Behind
GenAlpha's CEO, Kristina Harrington, appeared on a recent episode of dojo live. Dojo live is a show that brings together influential...
GenAlpha Technologies
May 22, 20231 min read
How Can I Simplify the Order Process for Technical Products?
In today's fast-paced world, customers are seeking the fastest and safest ways to get their job done efficiently. For OEM and aftermarket...
GenAlpha Technologies
May 18, 20233 min read
How Much Does an eCommerce Website Cost? Unveiling the True Value for Manufacturers
In today's digital age, eCommerce has become a crucial avenue for businesses to expand their reach and boost sales. However, many...
GenAlpha Technologies
May 17, 20235 min read
Make More Money with Parts by Leveraging Web Data
GenAlpha and MARKT-PILOT provide the tools machinery OEMs need to grow spare part revenue. We've partnered up to showcase the potential...
GenAlpha Technologies
Apr 21, 20231 min read
Moving Away from an Order-Taking Culture: 5 Strategies for OEM and After-Sales Leaders
In today's dynamic business environment, staying competitive requires a more dynamic approach to utilizing your organization's valuable...
GenAlpha Technologies
Apr 12, 20233 min read
Overcoming Channel Conflict for B2B Manufacturers Webinar
Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...
GenAlpha Technologies
Apr 10, 20231 min read
Mavens of Manufacturing Ep. 103: Aftermarket Parts Sales Management
Mavens of Manufacturing is a LIVE video series that celebrates women in manufacturing. From the shop floor to the c-suite, they shine a...
GenAlpha Technologies
Mar 24, 20231 min read
OEMs: Shift Your Aftermarket Strategy from Reactive to Proactive
Original equipment manufacturers (OEMs) make various efforts to reach a larger market segment and grow their businesses for increased...
GenAlpha Technologies
Mar 16, 20233 min read
Twenty Minute Collaborations Podcast—The Rewards of Teamwork
GenAlpha's CEO, Kris Harrington appeared on a recent episode of Twenty Minute Collaborations with Gregg Potter. Show Notes Kris...
GenAlpha Technologies
Feb 21, 20231 min read
Digital Self-Service: The Key to Staying Competitive in Today's Digital-First World
The most important reason original equipment manufacturers (OEMs) need to implement digital self-service technologies now is because we...
GenAlpha Technologies
Feb 19, 20233 min read
4 Steps for OEMs to Grow Their Dealer Sales
The most significant way to grow your dealer sales is to ease the process of doing business with you. Dealers have lots of options. And...
GenAlpha Technologies
Jan 20, 20235 min read
Kris Harrington — CEO Announcement
January 10, 2023, Brookfield, Wis— GenAlpha Technologies is excited to announce they’ve appointed a new Chief Executive Officer, Kristina...
GenAlpha Technologies
Jan 17, 20232 min read
Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services
It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...
GenAlpha Technologies
Dec 16, 20223 min read
Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers
Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...
GenAlpha Technologies
Dec 5, 20224 min read
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