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GenAlpha Resources
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GenAlpha Technologies
Nov 7, 20222 min read
GenAlpha Announces New Partnership with MARKT-PILOT
October 31, 2022, Brookfield, Wis— GenAlpha Technologies and MARKT-PILOT have entered a strategic partnership. MARKT-PILOT helps OEMs...


GenAlpha Technologies
Oct 31, 20222 min read
GenAlpha Announces Partnership with BAM!
October 14th, 2022, Brookfield, Wis— GenAlpha Technologies has partnered with BAM!, a digital asset management and mobile sales...


GenAlpha Technologies
Oct 30, 20222 min read
Alamo Group Texas is Implementing GenAlpha’s Equip360 Digital Platform
Alamo Group Texas will be launching Equip360 to provide both their dealers and customers with an optimized digital experience and...


GenAlpha Technologies
Oct 26, 20222 min read
Tiger Mowers Selects GenAlpha’s Digital Platform Equip360
Equip360 will help Tiger to grow their online business through an optimized digital experience, an intuitive interface, and enhanced...


GenAlpha Technologies
Oct 19, 20224 min read
Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 1
For OEMs, supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of...


GenAlpha Technologies
Sep 12, 20224 min read
3 More Reasons Why OEMs Should Start Their Digital Journey
The manufacturing world has seen many ups and downs in the last few years. But there are promising signs that the industry is growing and...


GenAlpha Technologies
Sep 11, 20225 min read
The Incredible Opportunity to Capitalize on eCommerce
Optimizing your website, support operations, and management software can help you land more sales and claim more market share. The fact...


Kevin Heisler
Sep 6, 20223 min read
The Role of Analytics in eCommerce
What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...


GenAlpha Technologies
Aug 18, 20221 min read
Women in ERP: August 2022
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...


GenAlpha Technologies
Aug 16, 20225 min read
5 Things Equipment Owners and Operators Want from OEMs and Dealers
Industrial purchasing has changed a lot in recent years. With over 40% of buyers wanting to buy directly from manufacturers, there has...


GenAlpha Technologies
Aug 2, 20222 min read
GenAlpha Announces Partnership with Balance
June 28th, 2022, Brookfield, Wis.— GenAlpha Technologies has entered into a strategic partnership with Balance. Balance is a payments...


GenAlpha Technologies
Jul 31, 20222 min read
GenAlpha Announces Partnership with Terralingua
July 29th, 2022, Brookfield Wis.— GenAlpha Technologies has entered into a strategic partnership with Terralingua. Terralingua is a...


GenAlpha Technologies
Jul 14, 20221 min read
The Hard Truth About B2B eCommerce Podcast
Leveraging B2B eCommerce to Sell Parts as a Manufacturer Show Notes Kristina Harrington is the President of Gen Alpha, a B2B eCommerce...


GenAlpha Technologies
Jul 7, 20221 min read
Women in ERP: July 2022
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...


GenAlpha Technologies
Jun 30, 20222 min read
5 Steps for eCommerce Success: Step 3: Uncover Product and Customer Insights – Analytics
Having an eCommerce site is an important step toward long-term success, but without being able to analyze the site it will never reach...
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