3 Strategies for Ensuring eCommerce Launch Success
We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B...
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GenAlpha Technologies
- Oct 8, 2020
- 4 min
Five Ways for Manufacturers to Improve Conversion Rates
Your marketing team has been busy getting traffic to your eStore. Now the real work begins. How do you translate traffic to transactions...
GenAlpha Technologies
- Oct 1, 2020
- 5 min
Five Crucial eCommerce Metrics for Manufacturers
Monitoring performance is the lifeblood of any business. A business cannot adjust or make improvements without having a solid process of...
GenAlpha Technologies
- Sep 13, 2020
- 2 min
GenAlpha is Chosen by DESHAZO for Strategic eCommerce Effort
DESHAZO, LLC will utilize GenAlpha’s Equip360 SaaS offering for their eCommerce website in a five-year software and services agreement....
GenAlpha Technologies
- Aug 8, 2020
- 2 min
GenAlpha and MacKay & Company Initiate Co-Marketing Partnership
GenAlpha has entered a strategic partnership with MacKay & Company to raise awareness of aftermarket best practices. Brookfield, WI,...
GenAlpha Technologies
- Jul 21, 2020
- 4 min
Manufacturers: Motivate Your Sales Teams to Embrace eCommerce
This is an original article published by DigitalCommerce360.com, on July 20, 2020. There’s no reason for eCommerce to threaten a sales...
GenAlpha Technologies
- Jun 17, 2020
- 2 min
GenAlpha Partners with West Monroe Partners
GenAlpha partners with West Monroe Partners, a national business and technology consulting firm to help businesses achieve success...
GenAlpha Technologies
- May 7, 2020
- 2 min
GenAlpha Partners with Servispart Consulting
GenAlpha partners with Servispart Consulting, a leading aftermarket consultancy in the UK to raise awareness of aftermarket best...
GenAlpha Technologies
- Apr 20, 2020
- 4 min
How Manufacturers Can Capitalize on B2B eCommerce Amid Disruption
Manufacturers are finding new sales opportunities and additional ways to serve customers despite continued disruption. The ongoing...
GenAlpha Technologies
- Apr 7, 2020
- 5 min
7 Features Driving the Best B2B eCommerce Experience
A significant area of concern when redesigning or creating a B2B eCommerce site is establishing which features are necessary to provide...
GenAlpha Technologies
- Mar 11, 2020
- 3 min
User Roles Increase Efficiencies Between Field Service Technicians and Purchasing Agents
Original equipment manufacturers (OEM) that wish to remain competitive understand that eCommerce is a requirement—no longer just an...
GenAlpha Technologies
- Feb 28, 2020
- 3 min
B2B eCommerce Payment Solutions: Five Alternatives to Selling on Credit Terms
The majority of B2B transactions are sold on terms allowing the customer to delay payment. While favorable to the customer, this...
GenAlpha Technologies
- Feb 20, 2020
- 2 min
GenAlpha Partners with Enceiba
GenAlpha partners with Enceiba, a leading B2B Amazon consultancy and optimization firm, to help manufacturers embrace multiple sales...
GenAlpha Technologies
- Jan 20, 2020
- 4 min
IoT Lets Machines Order Their Own Parts
This is an original article published by DigitalCommerce360.com, on January 20, 2020. Manufacturers can not only use uniquely connected...
GenAlpha Technologies
- Nov 11, 2019
- 4 min
Five Ways Manufacturers Can Manage Change in eCommerce
This is an original article published by DigitalCommerce360.com on November 11, 2019. Managing change is critical to the success of a new...
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