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5 Ways Product Configurators can Transform Sales for Manufacturers
Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...
GenAlpha Technologies
May 17, 20223 min read
The eCommerce Success Series
Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...
GenAlpha Technologies
May 1, 20222 min read
How OEMs Can Leverage Interactive Parts Manuals for Aftermarket Success
Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But...
GenAlpha Technologies
Apr 19, 20223 min read
GenAlpha Announces New Partnership with Middlesex Consulting
April 14, 2022, Brookfield, Wis. — GenAlpha Technologies has entered into a strategic partnership with Middlesex Consulting. The...
GenAlpha Technologies
Apr 18, 20222 min read
Why OEMs Can’t Wait any Longer to get into eCommerce
What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....
GenAlpha Technologies
Mar 15, 20223 min read
GenAlpha Announces the Next Generation in Equipment Support – Equip360
(BROOKFIELD, WI) February 18, 2022—GenAlpha Technologies, a leading eCommerce, eCatalog, and Analytics solution provider for original...
GenAlpha Technologies
Feb 18, 20222 min read
Customer Success Story: Broce Broom
Family-owned, Broce Manufacturing, is the leading producer of construction and industrial-style street sweepers, with dealers in over 100...
GenAlpha Technologies
Feb 16, 20222 min read
What a Changing Buyer Demographic Means for Manufacturers
The manufacturing industry has undergone a lot of changes lately. Whether it’s a global pandemic, resource shortages, or supply chain...
GenAlpha Technologies
Jan 31, 20223 min read
GenAlpha Announces Partnership with Digital River
January 8, 2021, BROOKFIELD, Wis.― GenAlpha Technologies has entered a strategic partnership with Digital River, the most experienced...
GenAlpha Technologies
Jan 8, 20222 min read
GenAlpha Enters Strategic Partnership with Monroe Truck Equipment
December 16, 2020, BROOKFIELD, Wis. ― GenAlpha Technologies has entered a strategic partnership with Monroe Truck Equipment to offer...
GenAlpha Technologies
Dec 16, 20212 min read
GenAlpha Announces Partnership with HATCH quantified
December 14th, 2021, Brookfield, Wis. — GenAlpha Technologies has entered into a strategic partnership with HATCH quantified. They are a...
GenAlpha Technologies
Dec 15, 20212 min read
ERP Integration – Yes or No?
When launching eCommerce, ERP integration plays a vital role in providing the data that automates many routine customer-facing business...
GenAlpha Technologies
Dec 14, 20212 min read
GenAlpha Expands eCommerce Solution to Serve Dealers
GenAlpha Technologies, an eCommerce solution provider for industrial equipment businesses, has expanded the features and functionality of...
GenAlpha Technologies
Nov 12, 20211 min read
How Product Information can Transform eCommerce for Manufacturers
Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...
GenAlpha Technologies
Nov 8, 20213 min read
Customer Success Story: TICO
In the 1970s Terminal Investment Corporation (TICO) noticed an opportunity to alleviate operating inefficiencies in port operations. In...
GenAlpha Technologies
Oct 31, 20212 min read
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