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Alamo Group Texas is Implementing GenAlpha’s Equip360 Digital Platform

Alamo Group Texas will be launching Equip360 to provide both their dealers and customers with an optimized digital experience and enhanced support over the life of their equipment. These new digital tools will support both the Alamo Industrial and Terrain King brands.

Brookfield, WI— Alamo Group Texas is a manufacturer in vegetation management that has been producing high-quality mowers for over 50 years. With this implementation, they’ll be able to provide a world-class digital experience along with their best-in-class mowers. They are implementing Equip360’s eCommerce, interactive parts manuals, warranty, and RMA modules. These new digital tools will help to build on the decades of high-level support that they’ve already been providing for their customers and dealers.

“We’re looking forward to working with GenAlpha to create the best possible online experience for our dealers and customers. It helps that they have an aftermarket parts background themselves, and already have an understanding of what this industry is like. We’re excited for the future and can’t wait for our customers to start using these tools,” commented Keith Forcinito, President of Alamo Group Texas.

“The entire team at GenAlpha is looking forward to helping Alamo Industrial and Terrain King expand their brands online and grow what has been a successful business for a long time. It’s clear that they truly care about their dealer partners and customers and want to give them the best possible experience. I’m confident these advancements to Alamo Group Texas’ digital self-service tools will streamline the support processes for everyone involved and I look forward to seeing the growth ahead,” said Kris Harrington, President and COO of GenAlpha Technologies.

About GenAlpha Technologies

GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers so much more than an eCommerce solution, with digital 2D and 3D parts manuals, RMA, Warranty, and Product Configurator tools, Equip360 is a complete solution for supporting all aspects of equipment support and maintenance.

About Alamo Group Texas

Alamo Group Texas has been supplying mowers to the governmental, agricultural and commercial turf markets for over 50 years. They are one of the world’s largest manufacturers of tractor-mounted mowers, brush-cutters, and other similar equipment made for right-of-way clearing, roadside vegetation management, and grounds maintenance. Alamo Group Texas has a wide array of products including rotary, flail, and sickle bar mowers. For more information, visit their website at


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