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GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
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GenAlpha is Chosen by DESHAZO for Strategic eCommerce Effort
DESHAZO, LLC will utilize GenAlpha’s Equip360 SaaS offering for their eCommerce website in a five-year software and services agreement....
GenAlpha Technologies
Sep 13, 20202 min read
GenAlpha and MacKay & Company Initiate Co-Marketing Partnership
GenAlpha has entered a strategic partnership with MacKay & Company to raise awareness of aftermarket best practices. Brookfield, WI,...
GenAlpha Technologies
Aug 8, 20202 min read
Manufacturers: Motivate Your Sales Teams to Embrace eCommerce
This is an original article published by DigitalCommerce360.com, on July 20, 2020. There’s no reason for eCommerce to threaten a sales...
GenAlpha Technologies
Jul 21, 20204 min read
GenAlpha Partners with West Monroe Partners
GenAlpha partners with West Monroe Partners, a national business and technology consulting firm to help businesses achieve success...
GenAlpha Technologies
Jun 17, 20202 min read
GenAlpha Partners with Servispart Consulting
GenAlpha partners with Servispart Consulting, a leading aftermarket consultancy in the UK to raise awareness of aftermarket best...
GenAlpha Technologies
May 7, 20202 min read
How Manufacturers Can Capitalize on B2B eCommerce Amid Disruption
Manufacturers are finding new sales opportunities and additional ways to serve customers despite continued disruption. The ongoing...
GenAlpha Technologies
Apr 20, 20204 min read
7 Features Driving the Best B2B eCommerce Experience
A significant area of concern when redesigning or creating a B2B eCommerce site is establishing which features are necessary to provide...
GenAlpha Technologies
Apr 7, 20205 min read
User Roles Increase Efficiencies Between Field Service Technicians and Purchasing Agents
Original equipment manufacturers (OEM) that wish to remain competitive understand that eCommerce is a requirement—no longer just an...
GenAlpha Technologies
Mar 11, 20203 min read
B2B eCommerce Payment Solutions: Five Alternatives to Selling on Credit Terms
The majority of B2B transactions are sold on terms allowing the customer to delay payment. While favorable to the customer, this...
GenAlpha Technologies
Feb 28, 20203 min read
GenAlpha Partners with Enceiba
GenAlpha partners with Enceiba, a leading B2B Amazon consultancy and optimization firm, to help manufacturers embrace multiple sales...
GenAlpha Technologies
Feb 20, 20202 min read
IoT Lets Machines Order Their Own Parts
This is an original article published by DigitalCommerce360.com, on January 20, 2020. Manufacturers can not only use uniquely connected...
GenAlpha Technologies
Jan 20, 20204 min read
Five Ways Manufacturers Can Manage Change in eCommerce
This is an original article published by DigitalCommerce360.com on November 11, 2019. Managing change is critical to the success of a new...
GenAlpha Technologies
Nov 11, 20194 min read
How Manufacturers Can Use Price Optimization to Grow Profits
This is an original article published by DigitalCommerce360.com on November 6, 2019. Optimizing a pricing strategy is crucial to winning...
GenAlpha Technologies
Nov 6, 20194 min read
Amazon Who? No One is Better at Supporting The Customer Than You, The OEM
This is an original article published by DigitalCommerce360.com on August 21, 2019. Most original equipment manufacturers focus on the...
GenAlpha Technologies
Aug 21, 20195 min read
How to Stimulate Your Aftermarket Growth with Expedited Services
Aftermarket services are key to an OEM’s business model (accounting for 40 percent of profits or more), and the delivery speeds affect...
GenAlpha Technologies
Aug 1, 20198 min read
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