top of page
GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
Search
How eCommerce Self-Service can Benefit Manufacturers in Difficult Times
The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...
GenAlpha Technologies
Aug 16, 20214 min read
Schwarze Industries has Implemented GenAlpha’s Equip eCommerce Solution
Schwarze Industries has launched GenAlpha’s Equip eCommerce and eCatalog solutions for Schwarze’s parts and service operation....
GenAlpha Technologies
Aug 12, 20212 min read
GenAlpha Partners with Greenwing Technology
Aug. 10, 2020, BROOKFIELD, Wis – GenAlpha has partnered with Greenwing Technology to offer their customers the ability to cover more...
GenAlpha Technologies
Aug 10, 20212 min read
Signs That it’s Time to Replatform a B2B eCommerce Site
Getting into eCommerce is an essential step for all manufacturers. Whether a site is built in-house or with a partner, implementing a...
GenAlpha Technologies
Jul 27, 20215 min read
How to Increase Aftermarket Sales with Customer Experience
Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...
GenAlpha Technologies
Jun 28, 20213 min read
How to Achieve Organizational Alignment for Aftermarket Sales Success
Alignment and collaboration between parts sales, marketing, product, and field service teams is an essential factor in aftermarket...
GenAlpha Technologies
Jun 22, 20213 min read
6 Ways to Build a Successful Aftermarket Service Sales Structure
Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An...
GenAlpha Technologies
Jun 18, 20214 min read
Standardizing the World’s Purchases, Catalogs, and Products Using AI
June 4, 2021, Brookfield, Wis.—. $2.7 trillion dollars of errors, exceptions, and losses are incurred every year in the B2B sector,...
GenAlpha Technologies
Jun 17, 20212 min read
5 Must-Have eCommerce Features for Your Aftermarket Parts Website
According to a recent report from Digital Commerce 360, “B2B eCommerce sales for manufacturers grew 6.7% to about $458.7 billion in...
GenAlpha Technologies
Jun 16, 20214 min read
GenAlpha Announces Partnership with AFMS
May 13, 2021, BROOKFIELD, Wis.GenAlpha Technologies has entered into a strategic partnership with AFMS. The shipping industry has been...
GenAlpha Technologies
May 24, 20212 min read
GenAlpha Announces Strategic Partnership with INDUSTRIAL
GenAlpha partners with INDUSTRIAL, a full-service industrial marketing agency, to provide manufacturers with the insight and expertise...
GenAlpha Technologies
Apr 14, 20212 min read
GenAlpha Partners with Sitation to Offer Digital Merchandising Expertise
Apr. 09, 2020, BROOKFIELD, Wis. – GenAlpha Technologies has partnered with Sitation to provide a valuable range of solutions and...
GenAlpha Technologies
Apr 9, 20212 min read
Manufacturers, You Need eCommerce, Now What?
If you are grappling with this question, you are not alone. We’ve met successful manufacturers, distributors, and dealers over the years...
GenAlpha Technologies
Apr 6, 20214 min read
6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner
Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...
GenAlpha Technologies
Apr 1, 20213 min read
5 Benefits of Choosing the Right eCommerce Solution for Manufacturers
The internet has seen the invention of various technologies and innovative solutions, and an ever-increasing number of web-savvy...
GenAlpha Technologies
Apr 1, 20213 min read
bottom of page