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GenAlpha Resources
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Determining Readiness for eCommerce: Product Data Management
The most valuable first step in any eCommerce endeavor is to have good product data and product organization. The goal is to ensure that...
GenAlpha Technologies
Mar 16, 20213 min read
Determining Readiness for eCommerce: Evaluating Your Sales Operations Management Strategy
B2B eCommerce requires an organized sales structure that can adequately manage the intricacies of each step of the selling process....
GenAlpha Technologies
Mar 15, 20213 min read
Determining Readiness for eCommerce: Understanding Your ERP and Integration Capabilities
The first step in defining your manufacturing company’s eCommerce strategy is evaluating your solution’s enterprise resource planning...
GenAlpha Technologies
Mar 12, 20213 min read
GenAlpha is Chosen by Broce Broom for Equip360 eCommerce Integration
Mar. 03, 2020, BROOKFIELD, Wis. – GenAlpha Technologies, LLC was selected by Broce Broom to implement GenAlpha’s Equip360 eCommerce...
GenAlpha Technologies
Mar 2, 20212 min read
Managing Your Product Data: The Do’s and Don’ts
Providing product data is extremely important for customers, it can be a barrier that helps or hinders the buying process. The goal of...
GenAlpha Technologies
Feb 11, 20214 min read
3 Strategies for Ensuring eCommerce Launch Success
We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B...
GenAlpha Technologies
Dec 17, 20207 min read
Five Ways for Manufacturers to Improve Conversion Rates
Your marketing team has been busy getting traffic to your eStore. Now the real work begins. How do you translate traffic to transactions...
GenAlpha Technologies
Oct 7, 20204 min read
Five Crucial eCommerce Metrics for Manufacturers
Monitoring performance is the lifeblood of any business. A business cannot adjust or make improvements without having a solid process of...
GenAlpha Technologies
Sep 30, 20205 min read
GenAlpha is Chosen by DESHAZO for Strategic eCommerce Effort
DESHAZO, LLC will utilize GenAlpha’s Equip360 SaaS offering for their eCommerce website in a five-year software and services agreement....
GenAlpha Technologies
Sep 12, 20202 min read
GenAlpha and MacKay & Company Initiate Co-Marketing Partnership
GenAlpha has entered a strategic partnership with MacKay & Company to raise awareness of aftermarket best practices. Brookfield, WI,...
GenAlpha Technologies
Aug 7, 20202 min read
Manufacturers: Motivate Your Sales Teams to Embrace eCommerce
This is an original article published by DigitalCommerce360.com, on July 20, 2020. There’s no reason for eCommerce to threaten a sales...
GenAlpha Technologies
Jul 20, 20204 min read
GenAlpha Partners with West Monroe Partners
GenAlpha partners with West Monroe Partners, a national business and technology consulting firm to help businesses achieve success...
GenAlpha Technologies
Jun 16, 20202 min read
GenAlpha Partners with Servispart Consulting
GenAlpha partners with Servispart Consulting, a leading aftermarket consultancy in the UK to raise awareness of aftermarket best...
GenAlpha Technologies
May 6, 20202 min read
How Manufacturers Can Capitalize on B2B eCommerce Amid Disruption
Manufacturers are finding new sales opportunities and additional ways to serve customers despite continued disruption. The ongoing...
GenAlpha Technologies
Apr 19, 20204 min read
7 Features Driving the Best B2B eCommerce Experience
A significant area of concern when redesigning or creating a B2B eCommerce site is establishing which features are necessary to provide...
GenAlpha Technologies
Apr 6, 20205 min read
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