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Schwarze Industries has Implemented GenAlpha’s Equip eCommerce Solution

Schwarze Industries has launched GenAlpha’s Equip eCommerce and eCatalog solutions for Schwarze’s parts and service operation.

Brookfield, WI―GenAlpha has implemented their Equip eCommerce product for Schwarze Industries, allowing their customers streamlined access to product pricing and inventory—which provides a world-class eCommerce presence. Schwarze is one of three initial Alamo Group business units that are getting started with the rollout of the Equip platform. The eCommerce offering created by this partnership has the potential to add tremendous growth to Schwarze Industries by providing their customers optimal functionality in parts acquisition with interactive 2D and 3D eCatalog functionality.

“At Schwarze Industries, we take great pride in offering the most comprehensive line of street sweepers. At the heart of our business, our goal is to meet the varying needs of the specialized vehicle industry, and our decision to work with GenAlpha is all a part of making that happen. GenAlpha’s Equip eCommerce solution is exactly what we’ve been looking for to expand our market presence and offer an enriched customer experience. We look forward to our relationship with GenAlpha, and we’re excited to see what 2021 has to offer,” said Howard May, President of Schwarze Industries.

“We’re passionate about our customers and the solutions that we’re able to provide them. Schwarze Industries’ dedication and commitment to providing the highest level of quality in all aspects of their business is exactly why we built our Equip eCommerce solution. Between GenAlpha’s industry-leading expertise and our innovative parts solutions, we’re confident that Schwarze Industries will reach new heights. The GenAlpha team is very excited to partner with Schwarze, and we look forward to building a long-term relationship,” added Kristina Harrington, President and COO of GenAlpha Technologies.

Schwarze Industries expects to see an increase in their ability to service customers all around the world, 24 hours a day. The change to an eCommerce platform will streamline the efforts of Schwarzes’ parts and service team.

About GenAlpha Technologies

GenAlpha Technologies was originally founded to simplify the parts ordering process for large complex manufacturing organizations. From that need came Equip, a fully integrated parts, and equipment eCommerce, eCatalog, and customer portal solution specifically for manufacturers, distributors, and dealers looking to digitize their sales efforts. Visit the GenAlpha website at for more details on the company and its offerings.

About Schwarze Industries

With more parking lot and street sweeper models to choose from than any other manufacturer, as well as our High Velocity Pavement Patching Equipment line (Road Patcher), Schwarze Industries is dedicated to using a Total Performance Teamwork concept to produce, maintain and market the finest, most durable, quality power sweeping and pavement maintenance equipment in the world.


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