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GenAlpha Partners with Genius ERP

August 21, 2020, BROOKFIELD, Wis. – GenAlpha has partnered with Genius ERP to offer their customers within manufacturing a complete eCommerce and ERP solution that is used across North America. Their decades worth of experience and complementary approach to eCommerce is what allows both GenAlpha and Genius ERP to call themselves industry experts. The resources which both companies are able to provide their customers is a powerful combination that will empower manufacturers to maximize conversions―and market share.

“This partnership is the result of two like-minded organizations coming together to meet the growing demands of an ever-changing industry. GenAlpha provides an optimized buying experience that enables manufacturers to sell their products online, and Genius ERP empowers manufacturers to streamline growth, ensure profitability, and maximize throughput. Together, GenAlpha and Genius ERP have a compelling solution offering that’s capable of handling the needs of all manufacturing organizations―no matter their size,” said Kristina Harrington, President and Chief Operating Officer of GenAlpha.

“Genius ERP is proud to be partnering with an organization that recognizes the need to serve the manufacturing industry. GenAlpha is a company that, like ourselves, was built from the ground up with manufacturers in mind, which is why we feel like this partnership is such a great fit. Our end-to-end ERP software solutions are specifically developed for manufacturers by a team that has a deep understanding of the industry. Understanding our customers is at the heart of our company, and it’s clear that GenAlpha is the exact same,” said Jean Magny, President of Genius ERP.

Together, GenAlpha and Genius ERP offer an unprecedented amount of expertise within the manufacturing industry. The partnership will simplify the integration process between the two manufacturing business solutions and provide maximum capabilities when manufacturers are looking to make the most of their eCommerce efforts post-implementation.

About GenAlpha

GenAlpha Technologies was originally founded to simplify the parts ordering process for large complex manufacturing organizations. From that need came Equip360, a fully integrated parts, and equipment eCommerce, eCatalog, and customer portal solution specifically for manufacturers looking to digitize their sales efforts. Today 30+ manufacturing brands utilize Equip360 to manage their aftermarket equipment business online. Visit the GenAlpha website at for more details on the company and offerings.

About Genius ERP

Genius Solutions is a complete enterprise resource planning (ERP) solution, including software, implementation services and field expertise for small to mid-sized custom manufacturers. Genius ERP is built for make-to-order, engineer-to-order, custom-to-order and assemble-to-order manufacturers. Gain complete oversight of your shop, including accurately estimating, product engineering, inventory control, production planning, and accounts management. Simplify complex manufacturing with Genius ERP. Visit the Genius ERP website at to learn more.


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