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GenAlpha Partners with Greenwing Technology

Aug. 10, 2020, BROOKFIELD, Wis – GenAlpha has partnered with Greenwing Technology to offer their customers the ability to cover more purchasing channels for buyers including punchout catalogs. Given Greenwing Technology's decades worth of eProcurement expertise, Equip users will feel right at home knowing they can focus on growing their businesses.

“We at GenAlpha are delighted to have partnered with such an exceptional eProcurement integration provider. Greenwing Technology has an impressive offering that fits extremely well with our Equip user base. It can sometimes be difficult finding the right provider at the right time; that’s why we’ve made it easy for users to find the provider they need when they need it. The team at Greenwing understands how to connect buyers with sellers, which is why GenAlpha knew they were the right fit for our users,” said Kris Harrington, GenAlpha’s President, and Chief Operating Officer.

“We’re excited about the opportunity to offer GenAlpha customers the Greenwing Technology punchout connector. We know GenAlpha provides an industry-leading eCommerce platform built from the ground up for manufacturers and distributors. Their team has the expertise and the tools needed to make online ordering efficient and seamless. Now they can utilize the power of punchout, open up new sales opportunities, and streamline the entire purchasing process connecting businesses directly to eProcurement systems,” said Daniel Geiger, VP of Sales and Business Development at Greenwing Technology.

About GenAlpha

GenAlpha Technologies was originally founded to simplify the parts ordering process for large complex manufacturing organizations. From that need came Equip, a fully integrated parts, and equipment eCommerce, eCatalog, and customer portal solution specifically for manufacturers looking to digitize their sales efforts. Today 30+ manufacturing brands utilize Equip to manage their aftermarket equipment business online. Visit the GenAlpha website at for more details on the company and its offerings.

About Greenwing Technology

Greenwing Technology helps organizations of all sizes develop and create punchout catalogs to integrate with over 100 eProcurement systems. With over 15 years of eProcurement and punchout catalog experience, it’s no wonder why Greenwing works with clients worldwide to provide supply-side eProcurement solutions. Greenwing handles the technology so that clients can focus on growing their business. To learn more about Greenwing Technology, visit their website at for more information.


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