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GenAlpha Announces Strategic Partnership with INDUSTRIAL

GenAlpha partners with INDUSTRIAL, a full-service industrial marketing agency, to provide manufacturers with the insight and expertise that they require to establish themselves as leaders in the B2B eCommerce space.

Brookfield, WI, April 1, 2020: GenAlpha Technologies has partnered with Industrial Strength Marketing, to provide their clients within the manufacturing and distribution sectors the expertise they’ve come to expect. Industrial’s powerful lineup of marketing services, combined with GenAlpha’s’ industry-leading eCommerce and eCatalog solution, Equip, will create an unparalleled offering for both existing and prospective clients.

“Partnering with GenAlpha was an important decision allowing us to provide the utmost value to our clients. Our team has been committed to adding value to manufacturers since day one, and our partnership with GenAlpha does exactly that. Whether a client is challenged with enhancing their market presence or they’re simply having trouble creating brand value; Industrial has the answer to their problem,” said James Soto, Industrial Founder and CEO.

“Our partnership with Industrial was a strategic move to increase our already exceptional offering to original equipment manufacturers. Meeting the growing needs of the manufacturing industry is the foundation of GenAlpha’s eCommerce and eCatalog solution, Equip. Combining GenAlpha’s eCommerce expertise with Industrial’s digital marketing expertise will help our customers maximize revenues online and transform how they go to market,” said Kris Harrington, GenAlpha President and COO.

GenAlpha’s powerful eCommerce and eCatalog solution, Equip, has been proven time and time again to solve the toughest challenges manufacturers face when dealing with B2B eCommerce. Whether it be an integrated or non-integrated approach, the GenAlpha team has the industry expertise to meet their client’s needs where other solutions fall short. Equip offers users a variety of services that allow them to maximize potential and meet the growing demands of their customers with its myriad of capabilities. eCommerce analytics allow Equip users to optimize sales conversions while also enhancing the customer shopping experience.

Industrial’s niche specialization in providing turnkey solutions for manufacturers, distributors, and service providers has allowed them to establish an impressive market presence. Data-driven marketing strategies, sales enablement planning, and lead generation are just a few of the services that the Industrial team provides to their clients. With over 250 online and offline marketing projects, it’s clear that Industrial’s array of solutions is aimed at serving customers whenever, wherever, and whoever they are.

About GenAlpha

GenAlpha Technologies was originally founded to simplify the parts ordering process for large complex manufacturing organizations. From that need came Equip, a fully integrated parts, and equipment eCommerce, eCatalog, and customer portal solution specifically for manufacturers looking to digitize their sales efforts. Today 30+ manufacturing brands utilize Equip to manage their aftermarket equipment business online. Visit the GenAlpha website at for more details on the company and their offerings.

About Industrial

Industrial is a full-service, B2B agency that plans and executes integrated marketing strategies for manufacturers, distributors, workforce recruiters, and other industrial-focused clients. From manufacturing trade conferences to industry panel discussions, the agency’s team leaders are deeply engaged in all matters industrial, from speaking at Fabtech, IMTS, and Metalform, to contributing to publications like Metalforming Magazine, Quality Digest, and To learn more about INDUSTRIAL’s full-serve marketing portfolio, visit


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