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GenAlpha Awarded Contract for Super Products eStore

Super Products has implemented GenAlpha’s Equip eCommerce solution to offer their customers an enhanced purchasing experience, giving them an easy-to-use interface, a rich online experience, and a quick and easy method to find what they’re looking for.

Brookfield, WI―Super Products, an industry-leading manufacturer of vacuum trucks recently launched GenAlpha’s eCommerce solution Equip. This includes the development of a Super Products eStore, complete with GenAlpha’s Equip Catalog solution, and the eStore features 2D and 3D eCatalog functionality. Super Products is doing a phased rollout of their eCommerce offering to customers and dealers, with the planned full launch for the end of September. This new eCommerce presence adds to the already phenomenal value that their customers and dealers have come to expect. Super Products is one of three initial Alamo Group business units that has begun the rollout of the Equip platform.

“We (at Super Products) are proud of our distinguished history as a manufacturer of high quality industrial vacuum trucks. Signing on with GenAlpha was a strategic move not only because of their streamlined Equip eCommerce solution, but also recognized that their expertise working with manufacturers is unequaled. The GenAlpha team made this an easy decision for Super Products, allowing us to enhance our industry-leading position by offering our customers innovative aftermarket solutions and functionality,” said Randy Buening, President of Super Products LLC.

“The GenAlpha team is excited about the opportunity to form a long-lasting relationship with Super Products, and to assist their aftermarket team with achieving optimal growth with our Equip solution. The Super Products’ customer service team should see increased efficiencies with our fast, effective, and easy-to-use part selection and purchasing solution. We value Super Products’ decision to implement eCommerce and look forward to our joint efforts with them on this initiative,” commented Kristina Harrington, President and COO of GenAlpha Technologies.

About GenAlpha Technologies

GenAlpha Technologies was originally founded to simplify the parts ordering process for large complex manufacturing organizations. From that need came Equip, a fully integrated parts, and equipment eCommerce, eCatalog, and customer portal solution specifically for manufacturers, distributors, and dealers looking to digitize their sales efforts. Visit the GenAlpha website at for more details on the company and its offerings.

About Super Products

Super Products LLC, an Alamo Group Company, has been a leading manufacturer of vacuum truck equipment since 1972. The company is headquartered in southeast Wisconsin and has eight rental facilities nationwide. A network of sales representatives sell directly to industrial contractors and dealers partners support municipalities, while the rental facilities offer short- and long-term rentals, as well as parts and full-service centers for repairs and maintenance. For more information, please visit


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