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GenAlpha Announces Partnership with Digital River

January 8, 2021, BROOKFIELD, Wis.― GenAlpha Technologies has entered a strategic partnership with Digital River, the most experienced global eCommerce enabler for established and fast-growing brands. Digital River delivers API-powered solutions to handle payments, taxes, compliance, and fraud mitigation with a single integration so brands can enter new global markets quickly and with ease, delivering the local experience that customers expect in their region.

Together, GenAlpha and Digital River will collaborate on customer projects and utilize their combined industry expertise to provide clients with the training and support they require to navigate the digital space.

“Digital River has an impressive track record when it comes to empowering online sales. The knowledge and experience that they bring to the table are incredible assets for our customers in the manufacturing industry, and we’re looking forward to building a productive relationship. This partnership represents GenAlpha’s dedication to providing its customers the highest level of support available,” commented Kris Harrington, President and COO of GenAlpha. “The opportunity to enter a partnership with an industry leader like Digital River is something you just don’t pass up.”

“The explosive growth of eCommerce we saw in 2020 highlights the need for brands to have an online strategy to meet the changing demands of online buyers moving forward,” said Mike French, vice president of partnerships and alliances at Digital River. “Digital River provides brands with peace of mind, knowing the back-office functions of their eCommerce store are being handled expertly so brands can focus on their customers. In partnership with GenAlpha’s industry knowledge and experience, we will provide our customers an exceptional level of support to grow revenue and expand globally.”

About GenAlpha

GenAlpha Technologies was originally founded to simplify the parts ordering process for large complex manufacturing organizations. From that need came Equip360, a fully integrated parts, and equipment eCommerce, eCatalog, and customer portal solution specifically for manufacturers, distributors, and dealers looking to digitize their sales efforts. Today 30+ manufacturing brands utilize Equip to manage their aftermarket equipment business online. Visit the GenAlpha website at for more details on the company and its offerings.

About Digital River

With 25 years’ experience, Digital River has mastered the ins and outs of global eCommerce. Established and fast-growing brands alike rely on our flexible, API-powered solutions to sell direct to their customers, whether they live around the corner or around the world. Our modular platform, global expertise, and advanced partner ecosystem lets brands focus on creating seamless buyer experiences, while we work behind the scenes to manage orders and fulfillment, process payments, mitigate fraud, and handle taxes and compliance on your behalf. Brands benefit from our unique business model, expertly designed to help brands accelerate global expansion, grow revenue, and protect their business from risk. For more details, visit


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