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Tiger Mowers Selects GenAlpha’s Digital Platform Equip360

Equip360 will help Tiger to grow their online business through an optimized digital experience, an intuitive interface, and enhanced support for their customers.

Brookfield, WI— Tiger Mowers has been a national leader in industrial mowing equipment for over 50 years. They manufacture a wide array of top-of-the-line large mowers. Implementing Equip360 will allow them to continue to grow and help them achieve their goal of exceeding customers’ expectations. Their implementation includes Equip360’s eCommerce, interactive parts manual, warranty, and RMA modules. This new digital offering will streamline parts and equipment sales and provide the best possible digital experience for their customers and dealers.

“Tiger Mowers has a history of manufacturing some of the best mowers in the country and making sure that our customers are always happy. That’s why we chose to implement Equip360 from GenAlpha. With this new digital platform, we can reach our digital goals and ensure we’re exceeding our customers’ expectations. I’m excited for this chance for us to grow online and looking forward to what the future holds,” said Shawn Cleary, President of Tiger Mowers.

“We are incredibly happy to have the opportunity to work with a company like Tiger Mowers. They emphasize quality and customer experience which aligns perfectly with GenAlpha. I’m looking forward to helping them grow online and can’t wait until their dealers and customers experience a new level of service through the use of Equip360,” commented Kristina Harrington, President and COO of GenAlpha Technologies.

About GenAlpha Technologies

GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers so much more than an eCommerce solution with digital 2D and 3D bills of materials catalogs, RMA, Warranty, and Product Configurator tools, Equip360 is a complete solution for supporting all aspects of equipment support and maintenance.

About Tiger Mowers

Since 1968, Tiger Mowers has been a leader in industrial mowing equipment throughout all of North America. Tiger manufactures a wide variety of durable rotary and flail boom mowers, side mowers, and rear mowing equipment, along with truck-mounted boom mowers and a full line of specialty mowing equipment and attachments. Tiger’s goal is to exceed customer expectations by providing solutions to their vegetation management needs with high-quality, user-friendly equipment, built to solve the challenges of industrial roadside mowing. For over 50 years Tiger has designed and manufactured top-of-the-line mowing equipment and has grown to become one of the largest and the most trusted names in the mowing industry. You can learn more at


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