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GenAlpha Resources
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4 Steps for OEMs to Grow Their Dealer Sales
The most significant way to grow your dealer sales is to ease the process of doing business with you. Dealers have lots of options. And...
GenAlpha Technologies
Jan 20, 20235 min read
Kris Harrington — CEO Announcement
January 10, 2023, Brookfield, Wis— GenAlpha Technologies is excited to announce they’ve appointed a new Chief Executive Officer, Kristina...
GenAlpha Technologies
Jan 17, 20232 min read
Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services
It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...
GenAlpha Technologies
Dec 16, 20223 min read
Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers
Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...
GenAlpha Technologies
Dec 5, 20224 min read
Gradall Industries, LLC Awards GenAlpha Contract for Development of New eStore—Set to Launch Soon
GenAlpha Technologies is implementing their Equip360 Digital Platform for two Gradall Industries, LLC product lines—Gradall hydraulic...
GenAlpha Technologies
Nov 18, 20222 min read
Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 2
This is the second part of a two-part blog series. Make sure to read Part 1, if you haven’t had the chance. We’ve already highlighted...
GenAlpha Technologies
Nov 16, 20224 min read
GenAlpha Announces New Partnership with MARKT-PILOT
October 31, 2022, Brookfield, Wis— GenAlpha Technologies and MARKT-PILOT have entered a strategic partnership. MARKT-PILOT helps OEMs...
GenAlpha Technologies
Nov 7, 20222 min read
GenAlpha Announces Partnership with BAM!
October 14th, 2022, Brookfield, Wis— GenAlpha Technologies has partnered with BAM!, a digital asset management and mobile sales...
GenAlpha Technologies
Oct 31, 20222 min read
Alamo Group Texas is Implementing GenAlpha’s Equip360 Digital Platform
Alamo Group Texas will be launching Equip360 to provide both their dealers and customers with an optimized digital experience and...
GenAlpha Technologies
Oct 30, 20222 min read
Tiger Mowers Selects GenAlpha’s Digital Platform Equip360
Equip360 will help Tiger to grow their online business through an optimized digital experience, an intuitive interface, and enhanced...
GenAlpha Technologies
Oct 26, 20222 min read
Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 1
For OEMs, supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of...
GenAlpha Technologies
Oct 19, 20224 min read
3 More Reasons Why OEMs Should Start Their Digital Journey
The manufacturing world has seen many ups and downs in the last few years. But there are promising signs that the industry is growing and...
GenAlpha Technologies
Sep 12, 20224 min read
The Incredible Opportunity to Capitalize on eCommerce
Optimizing your website, support operations, and management software can help you land more sales and claim more market share. The fact...
GenAlpha Technologies
Sep 11, 20225 min read
The Role of Analytics in eCommerce
What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...
Kevin Heisler
Sep 6, 20223 min read
Women in ERP: August 2022
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...
GenAlpha Technologies
Aug 18, 20221 min read
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