GenAlpha Resources

Mar 23, 20231 min read

OEMs: Shift Your Aftermarket Strategy from Reactive to Proactive

Original equipment manufacturers (OEMs) make various efforts to reach a larger market segment and grow their businesses for increased...

Mar 16, 20233 min read

Twenty Minute Collaborations Podcast—The Rewards of Teamwork

GenAlpha's CEO, Kris Harrington appeared on a recent episode of Twenty Minute Collaborations with Gregg Potter. Show Notes Kris...

Podcast

Feb 21, 20231 min read

Digital Self-Service: The Key to Staying Competitive in Today's Digital-First World

The most important reason original equipment manufacturers (OEMs) need to implement digital self-service technologies now is because we...

Feb 19, 20233 min read

4 Steps for OEMs to Grow Their Dealer Sales

The most significant way to grow your dealer sales is to ease the process of doing business with you. Dealers have lots of options. And...

Jan 20, 20235 min read

Kris Harrington — CEO Announcement

January 10, 2023, Brookfield, Wis— GenAlpha Technologies is excited to announce they’ve appointed a new Chief Executive Officer, Kristina...

Jan 17, 20232 min read

Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services

It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...

Dec 16, 20223 min read

Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers

Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...

Dec 5, 20224 min read

Gradall Industries, LLC Awards GenAlpha Contract for Development of New eStore—Set to Launch Soon

GenAlpha Technologies is implementing their Equip360 Digital Platform for two Gradall Industries, LLC product lines—Gradall hydraulic...

Nov 18, 20222 min read

Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 2

This is the second part of a two-part blog series. Make sure to read Part 1, if you haven’t had the chance. We’ve already highlighted...

Nov 16, 20224 min read

GenAlpha Announces New Partnership with MARKT-PILOT

October 31, 2022, Brookfield, Wis— GenAlpha Technologies and MARKT-PILOT have entered a strategic partnership. MARKT-PILOT helps OEMs...

Nov 7, 20222 min read

GenAlpha Announces Partnership with BAM!

October 14th, 2022, Brookfield, Wis— GenAlpha Technologies has partnered with BAM!, a digital asset management and mobile sales...

Oct 31, 20222 min read

Alamo Group Texas is Implementing GenAlpha’s Equip360 Digital Platform

Alamo Group Texas will be launching Equip360 to provide both their dealers and customers with an optimized digital experience and...

Oct 30, 20222 min read

Tiger Mowers Selects GenAlpha’s Digital Platform Equip360

Equip360 will help Tiger to grow their online business through an optimized digital experience, an intuitive interface, and enhanced...

Oct 26, 20222 min read

Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 1

For OEMs, supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of...