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GenAlpha Announces Partnership with Balance

June 28th, 2022, Brookfield, Wis.— GenAlpha Technologies has entered into a strategic partnership with Balance. Balance is a payments company designed specifically for B2B businesses and marketplaces. They allow their customers to own the entire payment process—whether it’s unifying different payment methods or providing a self-service experience—their customers have complete control. In working together, GenAlpha and Balance hope to combine their B2B experience and expertise to provide clients with even more support and resources.

“The second I learned about Balance, I knew they would be a good fit for us. Their expertise on B2B payments aligns perfectly with our organization, and they are a great resource for us and our clients. I can’t wait to continue learning more from them and working in tandem to provide an even higher level of service for our clients,” said Kris Harrington, President and COO of GenAlpha Technologies.

“GenAlpha’s emphasis on digital solutions and the manufacturing industry made this a no-brainer for us. We both want to give our customers the best possible experience, and this partnership will help us continue to do that. I’m looking forward to working with them more and continuing to learn and grow,” said Sean Last, Head of Partnerships at Balance.

About GenAlpha

GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers so much more than an eCommerce solution, with digital 2D and 3D bills of materials catalogs, RMA, Warranty, and Product Configurator tools, Equip360 is a complete solution for supporting all aspects of equipment support and maintenance. Visit the GenAlpha website at for more details on the company and its offerings. Visit the GenAlpha website at for more details on the company and its offerings.

About Balance

Balance is a B2B payments company offering the first self-serve online checkout for business transactions. Merchants can accept the most popular business payment methods, including cards, instant ACH, bank wires, and checks. Plus, they can offer buyers one-click payment terms, while they get paid upfront. With Balance, companies let their buyers pay however and whenever they want – with no risk, hassle, or overhead. Balance serves B2B merchants, marketplaces, SaaS providers, and companies of all sizes.

Visit to learn more.


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