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Make More Money with Parts by Leveraging Web Data

GenAlpha and MARKT-PILOT provide the tools machinery OEMs need to grow spare part revenue. We've partnered up to showcase the potential revenue that lies within your existing part sales.

Discover how to better leverage your data to make more informed decisions about your parts performance and improve profitability.

Watch the full webinar below.

About the hosts

Kris Harrington, CEO of GenAlpha Technologies

Kris Harrington

Chief Executive Officer, GenAlpha

Kris is one of the original Co-Founders of GenAlpha and an established thought leader in the B2B digital transformation space.

Before her time with the company, she worked in leadership roles in sales and aftermarket parts with Enerpac, Caterpillar, and Bucyrus International. She shares her vast knowledge and experience through blogs, webinars, podcasts, and social media.

Tim Geyer, Head of North America for MARKT-PILOT

Tim Geyer

Head of North America,


Tim Geyer leads MARKT-PILOT in North America, and brings best practices from 100+ European manufacturers to share with OEMs across the US and Canada.

Prior to joining MARKT-PILOT, Tim led the charge into new markets helping international startups scale. Early in his career, Tim was an innovator in the manufacturing industry, driving revenue in sales and service roles.


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