Client Overview Company:  Alamo Group - Recycling & Tree Care Division  Industry:  Industrial Equipment & Aftermarket Services  Brands: Morbark Rayco  Boxer Denis Cimaf Timberwolf Sales Model:  Authorized dealer network Customer Base:  Dealers and their end users Previous System:  Multiple brand-specific websites and disconnected service channels The Challenge: A Fragmented Digital Experience for Dealers Operating through a nationwide dealer network, Morbark, Rayco, Boxer, De

Client Overview Company:  Grote Industries Industry:  Vehicle Safety Systems and LED Lighting Headquarters:  Madison, Indiana Global Reach:  Serving customers worldwide across heavy-duty aftermarket, OEMs, and international distribution Digital Focus:  Centralized PIM and next-generation product data strategy B2BEA Award Finalist: A Testament to Digital Leadership Grote Industries, a global leader in vehicle lighting and safety systems, was named a finalist for the prestigiou

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Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...

Alignment and collaboration between parts sales, marketing, product, and field service teams is an essential factor in aftermarket...

Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An...

According to a recent report from Digital Commerce 360, “B2B eCommerce sales for manufacturers grew 6.7% to about $458.7 billion in...