Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.

May 17, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a new strategic partnership with Karmak, the foremost...

May 7th, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a strategic partnership with Mavenoid, the intelligent...

The 2024 AEM Product Safety & Stewardship Conference and Product Liability Seminar took place at the Crowne Plaza Chicago O'Hare in...

This blog post is from GenAlpha partner, Enceiba. At Enceiba, we work with mid-market and very large B2B manufacturers on building and...

Industry: Commercial and Industrial Equipment Manufacturer Solution: Interactive Parts manuals 2,422 Equipment Parts Manuals 72%...

There is considerable profit to be had from improving sales performance in the aftermarket for OEMs. These sales are on average at least...

This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting...

Overhead Door Corporation has launched Equip360 to give their distributors an enhanced digital purchasing experience and increased support.

Imagine this scenario: You're a company that has built a solid relationship with your buyers. They love your products and frequently...

Brookfield, Wis—We are excited to announce that Rhino, a leading manufacturer in the agricultural equipment industry, has successfully...

Brookfield, WI—Dixie Chopper, a renowned manufacturer of industrial zero-turn lawnmowers, has successfully implemented GenAlpha...

Kristina Harrington, CEO of GenAlpha, was featured as a guest on the Business Growth on Purpose Podcast. Kristina focuses on the digital...

Brookfield, WI— Patterson Equipment Company will be implementing the eCommerce module of GenAlpha's digital platform, Equip360, in Q1 of...

Picture this: You're a service technician in a rush to secure critical parts for a piece of machinery. In the past, this meant flipping...