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Why do Customers Churn? Understanding Churn Using Machine Learning-based Analysis
This blog post is from GenAlpha partner, Bubo.ai . In every sector, customer churn is a constant challenge. For one reason or another,...

Bubo.ai
Oct 22, 20243 min read


6 Ways Customer Portals Can Transform Your Aftermarket Sales
A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

GenAlpha Technologies
Sep 12, 20244 min read


To Display Pricing Online or Not: A Debate for Many Organizations
Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.

GenAlpha Technologies
Aug 15, 20243 min read


MacKay & Company recently released their 2024 Canadian Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

John Blodgett
Aug 7, 20242 min read


How Digital Solutions Can Simplify Product Registration and Warranty Management
In this blog, we explore how digital solutions transform efficiency and strengthen the relationship between manufacturers and dealers.

GenAlpha Technologies
Jul 26, 20243 min read


A Mid-Year Aftermarket Update
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

John Blodgett
Jul 10, 20242 min read


A BROADcast for Manufacturers
About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who want to share their diverse...

GenAlpha Technologies
Jul 2, 20241 min read


Customer Success Story: Tiger Mowers
Industry: Manufacturing (Boom, Flail, and Rotary Mowers) Solution: Equip360 Interactive Parts manuals 81,000+ Products Sold Online 300+...

GenAlpha Technologies
Jul 2, 20242 min read


What B2B Buyers Really Want: A Guide for Manufacturers and Distributors
Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.

GenAlpha Technologies
Jun 17, 20243 min read


MacKay & Company recently released their 2024 U.S. Distribution Study
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

John Blodgett
Jun 12, 20241 min read


The ABCs of ERP & Beyond Podcast
The ABCs of ERP and Beyond podcast is hosted by Peter Nicholson & Nirav Shah and provides updates and behind-the-scenes stories about the...

GenAlpha Technologies
Jun 10, 20241 min read


Aftermarket Excellence: Harnessing Online Selling for Growth
Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.

GenAlpha Technologies
May 21, 20243 min read


GenAlpha Technologies Announces Strategic Partnership with Karmak
May 17, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a new strategic partnership with Karmak, the foremost...

GenAlpha Technologies
May 17, 20242 min read


GenAlpha Technologies and Mavenoid Partner to Elevate Customer Support through AI
May 7th, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a strategic partnership with Mavenoid, the intelligent...

GenAlpha Technologies
May 8, 20242 min read


2024 AEM Product Safety & Stewardship Conference and Liability Seminar
The 2024 AEM Product Safety & Stewardship Conference and Product Liability Seminar took place at the Crowne Plaza Chicago O'Hare in...

GenAlpha Technologies
Apr 30, 20241 min read
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