Humphrey Service Parts, Wisconsin’s Source for Truck Parts, is moving forward in their digital journey with the selection of Equip360 by GenAlpha Technologies to power their new eCommerce website.

Sales teams in manufacturing and distribution work in one of the most complex selling environments out there. Between intricate product...

Customer expectations for fast, reliable, and intuitive support have never been higher. To meet these demands, GenAlpha has integrated...

Launching an eCommerce site is an exciting step toward modernizing your business and making it easier for customers to order equipment...

Uncertain times call for smart decisions. For parts and service leaders, pausing digital self-service solutions could mean falling behind.

Digital tools designed specifically for manufacturers simplify processes and strengthen the bond between manufacturers and dealer networks.

To remain competitive in the ever-evolving business landscape, manufacturers and distributors must embrace change. In 2025, integrating...

The Industrial Marketing Leaders Podcast is designed for industrial manufacturers looking to elevate their business strategies. It...

The MFG Connector is a podcast focused on advancing the manufacturing industry, diving into groundbreaking innovations shaping the...