top of page
GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
Search
Overhead Door Corporation has Implemented GenAlpha’s Equip360 Digital Platform
Overhead Door Corporation has launched Equip360 to give their distributors an enhanced digital purchasing experience and increased support.
GenAlpha Technologies
Mar 13, 20242 min read
Why eCommerce Is Essential for Building Customer Loyalty
Imagine this scenario: You're a company that has built a solid relationship with your buyers. They love your products and frequently...
GenAlpha Technologies
Feb 12, 20243 min read
Rhino Selects GenAlpha’s Digital Platform Equip360
Brookfield, Wis—We are excited to announce that Rhino, a leading manufacturer in the agricultural equipment industry, has successfully...
GenAlpha Technologies
Feb 1, 20242 min read
Dixie Chopper Has Implemented GenAlpha’s Equip360 Digital Platform
Brookfield, WI—Dixie Chopper, a renowned manufacturer of industrial zero-turn lawnmowers, has successfully implemented GenAlpha...
GenAlpha Technologies
Jan 25, 20242 min read
Business Growth on Purpose
Kristina Harrington, CEO of GenAlpha, was featured as a guest on the Business Growth on Purpose Podcast. Kristina focuses on the digital...
GenAlpha Technologies
Jan 23, 20241 min read
Patterson Equipment Company is Implementing GenAlpha’s Equip360 Digital Platform
Brookfield, WI— Patterson Equipment Company will be implementing the eCommerce module of GenAlpha's digital platform, Equip360, in Q1 of...
GenAlpha Technologies
Jan 10, 20242 min read
Fueling Aftermarket Growth: The Role of Interactive Parts Manuals
Picture this: You're a service technician in a rush to secure critical parts for a piece of machinery. In the past, this meant flipping...
GenAlpha Technologies
Jan 4, 20243 min read
Women in ERP: December 2023
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...
GenAlpha Technologies
Dec 13, 20231 min read
5 Product Data Management Best Practices for OEMs and Aftermarket Parts Teams
Efficient management of product data is crucial for the success of Original Equipment Manufacturers (OEMs) and aftermarket parts teams....
GenAlpha Technologies
Dec 6, 20232 min read
6 Reasons OEMs Can't Afford to Ignore Configure Price Quote Solutions
The manufacturing industry is constantly evolving, and staying ahead of your competitors requires precision, efficiency, and...
GenAlpha Technologies
Nov 15, 20233 min read
I Still Haven’t Found What I’m Looking For: Understanding Search and Its Profound Impact
Everyone hunts for data. Did you ever stop to think about the process? This webinar was a deep dive into the fascinating world of search,...
GenAlpha Technologies
Nov 9, 20231 min read
The Death of the PDF Webinar
Are PDFs holding your manufacturing business back? It's time to rethink your document game and embrace the future. This webinar dove into...
GenAlpha Technologies
Oct 30, 20231 min read
Leverage Technology to Improve your Warranty & RMA Processes
In the current fast-paced manufacturing industry, original equipment manufacturers (OEMs) prioritize optimizing operations and improving...
GenAlpha Technologies
Oct 11, 20233 min read
The Economy
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
MacKay & Company
Oct 4, 20236 min read
Conquering the B2B eCommerce Challenges of Last Mile Purchasing
This blog post is from GenAlpha's partner, TradeCentric. TradeCentric transforms the way businesses do business by enabling PunchOut,...
TradeCentric
Sep 18, 20233 min read
bottom of page