Give Your Sales Team Superpowers with Guided Product Configuration

Sales teams in manufacturing and distribution work in one of the most complex selling environments out there. Between intricate product offerings, shifting customer needs, and pressure to quote quickly and accurately, it’s no wonder so many reps feel like they’re constantly juggling too much.

Now layer in configurable products—where every order can have hundreds of variables, each with its own dependencies—and things get even more complicated.

A product configurator changes that. It takes the weight off your team’s shoulders and replaces the complexity with clarity, consistency, and speed. Even more powerful? It puts that same clarity in your customers’ hands, too.

Complexity Made Simple—for Everyone

In most organizations, selling a configurable product means sorting through product catalogs, interpreting tribal knowledge, and involving engineering just to get to a quote. That’s a lot of friction in a process that should be focused on the customer.

A product configurator changes that by guiding users, whether internal sales reps, dealers, or customers, through a series of smart, rule-based steps to build the exact product they need. No need to memorize compatibility rules. No risk of selecting components that can’t be built together. The configurator ensures that every option is valid and ready for production.

And this simplicity doesn’t just support your internal team. It opens the door for your customers to start configuring and quoting on their own.

Let Customers Drive the Sales Process

Modern B2B buyers want more control. They’re used to self-service experiences in their personal lives and expect the same when buying for their business. A product configurator allows your customers to configure equipment on their terms—anytime, from anywhere.

They can walk through the configuration process step-by-step, get real-time pricing, and even generate their own quote without needing to contact a rep. That doesn’t mean sales is removed from the process—it just means sales is no longer tied up with transactional tasks like quoting or checking compatibility.

Instead, they can spend more time engaging in meaningful conversations, offering strategic guidance, and providing value that drives bigger deals and long-term partnerships.

A Better Experience for Sales, Too

A product configurator doesn’t just help customers, it transforms how your sales team works, too.

Rather than flipping through printed catalogs or scrolling through endless spreadsheets, reps can access the configurator on a tablet or laptop and instantly show customers different options, pricing tiers, and feature trade-offs. Whether on the shop floor, at a trade show, or in a dealer’s office, they can visually demonstrate value in real time.

It’s a modern selling experience that builds confidence and accelerates the path to purchase.

Speed + Accuracy = More Wins

When quoting involves multiple departments and lots of back-and-forth, things slow down, and sales get lost. With a product configurator, quotes can be generated in minutes with full pricing and manufacturing validation built in.

This speed gives you a serious edge in competitive environments. And since the configurator is enforcing business logic behind the scenes, you also reduce costly mistakes caused by misquotes, incompatible components, or missed dependencies.

Fast. Accurate. Scalable.

Train Less. Sell More.

Veteran reps may know how to navigate product complexity, but that expertise doesn’t scale. A product configurator helps level the playing field by turning institutional knowledge into a digital experience that anyone can follow—new hires, channel partners, even customers.

That means more people can sell confidently, more consistently, and with less ramp-up time. The result is a stronger, more capable team across every sales channel.

Ready for a Simpler, Smarter Sales Process?

Whether it’s helping a new rep quote with confidence or giving a customer the freedom to build and price their own equipment, a product configurator removes roadblocks from the sales process. It reduces errors, accelerates timelines, and improves the buying experience from end to end.

In a world where responsiveness and precision are more important than ever, enabling your team—and your customers—with the right tools makes all the difference.

Learn more about our product configurator or reach out to schedule a demo today.