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Rethinking Warranty Management: How OEMs Can Simplify the Process for Dealers
Discover how streamlined warranty management can enhance OEM-dealer relationships. Simplify warranty management to boost efficiency and trust.

GenAlpha Technologies
Apr 144 min read


Gradall Industries — Streamlining Warranty Management with Equip360
Client Overview Company: Gradall Industries (An Alamo Group Company) Industry: Industrial & Specialty Equipment Manufacturing Brands Supported: Gradall and Vacall Sales Model: Authorized dealer network Customer Base: Dealers and their end users Previous System: Legacy warranty platform supported by email, spreadsheets, and disconnected internal systems The Challenge: Complex and Disconnected Warranty & Registration Processes Gradall Industries relies on a broad dealer n

GenAlpha Technologies
Mar 263 min read


Salford Group Enhances Their Dealer Experience
Client Overview: Company: Salford Group Industry: Agricultural machinery manufacturing (OEM) Founded: 1978 Customer Base: North American dealer network plus international markets Background Salford Group is a prominent North American manufacturer specializing in innovative agricultural equipment. They are recognized for precision machinery, including tillage tools, nutrient/seed application systems, air carts, and spreaders. With a vast dealer network across North America, S

GenAlpha Technologies
Mar 173 min read


The Overlooked Work Behind Successful Customer Adoption
Discover the overlooked work behind successful customer adoption. Learn why customer adoption is key to realizing ROI in digital platforms.

GenAlpha Technologies
Feb 63 min read


Why Are We Losing Sales?
Discover why you're losing sales and how to reclaim them. Learn about the silent shift to online buying and how to stop losing sales today.

GenAlpha Technologies
Dec 9, 20254 min read


Why Manufacturers and Distributors Can’t Afford to Be Invisible in the Age of Generative AI
Discover why manufacturers and distributors must adapt to generative AI to stay visible. Learn how manufacturers and distributors can thrive.

GenAlpha Technologies
Nov 18, 20253 min read


How Manufacturers and Distributors Can Win in 2026 With Digital Self-Service
Unlock success in 2026 with digital self-service. Learn how manufacturers and distributors can leverage digital self-service to thrive.

GenAlpha Technologies
Oct 7, 20254 min read


5 Distractions Keeping Equipment & Parts Companies from Growing in 2025 (And Why They Can’t Wait Any Longer)
Discover how smart manufacturers are boosting Dealer Loyalty by simplifying parts processes. Improve Dealer Loyalty and grow your business now!

GenAlpha Technologies
Aug 5, 20253 min read


How Smart Manufacturers Are Winning Dealer Loyalty Through Parts
Discover how smart manufacturers are boosting Dealer Loyalty by simplifying parts processes. Improve Dealer Loyalty and grow your business now!

GenAlpha Technologies
Jul 8, 20252 min read


Stop Answering the Same Question 300 Times a Week
Stop Answering the Same Question 300 Times a Week! Discover how to reduce "Answering the same question" with digital tools that empower your customers.

GenAlpha Technologies
Jun 12, 20253 min read


Your Customers Are Leaving You and You Can’t See It
In the equipment and parts business, success has always been measured by relationships, responsiveness, and reliability. But what if the most loyal customers are quietly walking away, not because they stopped trusting you, but because you made it too hard to buy?

GenAlpha Technologies
May 27, 20253 min read


Give Your Sales Team Superpowers with Guided Product Configuration
Sales teams in manufacturing and distribution work in one of the most complex selling environments out there. Between intricate product...

GenAlpha Technologies
Apr 24, 20253 min read


How long does it take to launch an eCommerce site?
Launching an eCommerce site is an exciting step toward modernizing your business and making it easier for customers to order equipment...

GenAlpha Technologies
Mar 14, 20253 min read


How Parts and Service Leaders Can Thrive in Uncertain Times with Digital Self-Service
Uncertain times call for smart decisions. For parts and service leaders, pausing digital self-service solutions could mean falling behind.

GenAlpha Technologies
Feb 12, 20252 min read


How Digital Tools Strengthen Manufacturer-Dealer Relationships
Digital tools designed specifically for manufacturers simplify processes and strengthen the bond between manufacturers and dealer networks.

GenAlpha Technologies
Jan 10, 20253 min read


Why Manufacturers & Distributors Can't Ignore Digital Tools in 2025
To remain competitive in the ever-evolving business landscape, manufacturers and distributors must embrace change. In 2025, integrating...

GenAlpha Technologies
Dec 16, 20243 min read


The Manufacturing Connector Podcast
The MFG Connector is a podcast focused on advancing the manufacturing industry, diving into groundbreaking innovations shaping the...

GenAlpha Technologies
Dec 2, 20241 min read


2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry
Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

GenAlpha Technologies
Nov 13, 20243 min read


A BROADcast for Manufacturers
About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who want to share their diverse...

GenAlpha Technologies
Jul 3, 20241 min read


Customer Success Story: Tiger Mowers
Industry: Manufacturing (Boom, Flail, and Rotary Mowers) Solution: Equip360 Interactive Parts manuals 81,000+ Products Sold Online 300+...

GenAlpha Technologies
Jul 2, 20242 min read
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