Digital Self-Service for Manufacturers: Adapt or Risk Being Left Behind
GenAlpha's CEO, Kristina Harrington, appeared on a recent episode of dojo live. Dojo live is a show that brings together influential...
top of page
GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
Search
GenAlpha Technologies
- Apr 10
- 1 min
Overcoming Channel Conflict for B2B Manufacturers Webinar
Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...
GenAlpha Technologies
- Dec 21, 2022
- 1 min
A BROADcast for Manufacturers
About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who wanted to share their diverse...
GenAlpha Technologies
- Dec 16, 2022
- 3 min
Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services
It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...
GenAlpha Technologies
- Dec 5, 2022
- 4 min
Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers
Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...
GenAlpha Technologies
- Jul 15, 2022
- 1 min
The Hard Truth About B2B eCommerce Podcast
Leveraging B2B eCommerce to Sell Parts as a Manufacturer Show Notes Kristina Harrington is the President of Gen Alpha, a B2B eCommerce...
GenAlpha Technologies
- Jun 23, 2022
- 1 min
The CPQ Podcast
Episode Summary In this episode, you hear from Kristina Harrington, Founder, President and COO of GenAlpha Technologies. Kristina...
GenAlpha Technologies
- Jun 17, 2022
- 1 min
Women in ERP: June 2022
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...
GenAlpha Technologies
- Jun 16, 2022
- 3 min
The Heavy Duty Parts Report Ep 202: Streamline the Ordering Process Using a Product Configurator
Learn how to streamline the ordering process after setting up your digital sales channel. SUBSCRIBE: YouTube | Apple Podcasts | Google...
GenAlpha Technologies
- Jun 14, 2022
- 1 min
Blue-Collar BS Podcast: X Sees Z as the Future
Generational Transformation in Manufacturing In this episode of the podcast the president of GenAlpha Technologies, Kristina Harrington,...
GenAlpha Technologies
- May 18, 2022
- 3 min
5 Ways Product Configurators can Transform Sales for Manufacturers
Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...
GenAlpha Technologies
- May 2, 2022
- 2 min
The eCommerce Success Series
Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...
GenAlpha Technologies
- Jan 31, 2022
- 3 min
What a Changing Buyer Demographic Means for Manufacturers
The manufacturing industry has undergone a lot of changes lately. Whether it’s a global pandemic, resource shortages, or supply chain...
GenAlpha Technologies
- Nov 8, 2021
- 3 min
How Product Information can Transform eCommerce for Manufacturers
Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...
GenAlpha Technologies
- Aug 16, 2021
- 4 min
How eCommerce Self-Service can Benefit Manufacturers in Difficult Times
The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...
GenAlpha Technologies
- Jul 27, 2021
- 5 min
Signs That it’s Time to Replatform a B2B eCommerce Site
Getting into eCommerce is an essential step for all manufacturers. Whether a site is built in-house or with a partner, implementing a...
GenAlpha Technologies
- Apr 1, 2021
- 3 min
6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner
Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...
GenAlpha Technologies
- Apr 1, 2021
- 3 min
5 Benefits of Choosing the Right eCommerce Solution for Manufacturers
The internet has seen the invention of various technologies and innovative solutions, and an ever-increasing number of web-savvy...
GenAlpha Technologies
- Mar 31, 2021
- 3 min
eCommerce for Manufacturers: Why Selling Parts is the Lifeline of Your Business
What priority does your business place on aftermarket parts sales? Aftermarket parts sales for equipment manufacturers can generate up to...
GenAlpha Technologies
- Oct 8, 2020
- 4 min
Five Ways for Manufacturers to Improve Conversion Rates
Your marketing team has been busy getting traffic to your eStore. Now the real work begins. How do you translate traffic to transactions...
bottom of page